Summary
Overview
Work History
Education
Skills
Accomplishments
Tools
Projects
Timeline
Generic
DEEPIKA PUNJABI DOSHI

DEEPIKA PUNJABI DOSHI

Mumbai

Summary

Forward-thinking Marketing Manager offering over 10 years of experience in brand awareness across all channels of marketing and sales distribution. Facilitating implementation of trade marketing strategy. Deadline-driven with excellent communication skills

Overview

3
3
years of professional experience

Work History

Consumer Marketing Manager

GlaxoSmithKline Pharmaceuticals Limited
Mumbai
12.2022 - Current
  • Conducted research to determine ideal markets for products and services.
  • Delivered marketing strategy updates to upper-level management.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Planned advertising campaigns for online, print and other mediums.
  • Collaborated with public relations teams on content design and delivery to enable B2B media exposure.
  • Discussed reports by category, brand and customer with [Job title] to identify channel opportunities.
  • Analyzed KPIs for online media to create performance reports.
  • Developed trade marketing strategy, media plans, content plans and communication ecosystem with [Type] agents.
  • Supervised production of online and offline marketing materials to create cohesive brand image for several consumer categories.
  • Implemented best practices for ensuring compliance with regulatory standards.
  • Coordinated with creative teams on the development of visual assets for marketing materials.
  • Analyzed website analytics data to inform decisions about future campaigns or projects.
  • Assisted in budgeting processes related to marketing activities such as advertising spend and promotions.
  • Optimized campaigns through A and B testing techniques to maximize ROI metrics.
  • Provided guidance on consumer segmentation strategies for effective targeting of key audiences.
  • Collaborated with internal teams such as sales, product management, design. to ensure successful execution of marketing plans.
  • Produced content for website updates, product launches, press releases, advertisements.
  • Designed and executed digital campaigns across multiple channels including email, social media, and web.
  • Managed relationships with external vendors, agencies, and other stakeholders.
  • Analyzed market trends and customer feedback to create tailored campaigns.
  • Developed and implemented marketing strategies to increase customer engagement.

Associate Director – Client Lead Digital Media Planning & Strategy

Performics -Publicis Media – A Publicis Groupe Company
07.2021 - 12.2022
  • Created strategies based on client objectives and work in alliance with the brand managers – through understanding audience behavior and mapping the same and analyzing the paid, owned and earned media
  • Managed a team of 6 people, by mentoring, training, planning career progression
  • Planned branding campaigns for building awareness, improvising brand associations, worked brand & show launches across platforms like: FB/IG, TW, YT, DV360, LinkedIn, Partnership & association deals with publishers/sites/apps like OTT.

Campaign Management & Publisher Development

Komli Media-A Unit of SVG Media
  • Lead Affiliate Network
  • Providing ROI and social campaign requirements to clients
  • Worked closely on a mix of campaigns belonging to various industries
  • Campaign Metrics: CPL, CPV, CPUV, CPM, CPL, CPT, CPO, CPS, CPC and Native Platforms: Cake, Has Offer, AppNexus, Stack Adapt, MGID, Rev Content, Yahoo Gemini

SAN CREATIONS (freelancer)
  • Provided leadership by applying integrated marketing and communications strategies designed to attract Customers
  • Develop, implement and content strategy for the home page and attendant sites.

Pre-sales Executive- USA & Canada Regions

Texport Syndicate
  • Client Servicing explored new business opportunities with existing clients.

BC MEDIA
  • Established and maintained Client presence on multiple social media channels that garnered local, regional and national attention
  • Drafted web and social media guidelines.

Education

MMS Marketing -

VESIM
06.2015

M.Com -

University of Mumbai
06.2014

BMS -

MMK College
06.2012

HSC -

HR College
06.2009

Skills

  • Marketing
  • Strategizer & Planner
  • Solution Provider
  • Out of the box thinking
  • Team Leader
  • Brand positioning
  • Budget formulation
  • Campaign Planning
  • Promotion development
  • Brand strategy
  • Marketing Communications
  • Media Planning
  • Product positioning
  • Creative Direction
  • Advertising expertise
  • Advertising Management
  • Social Media Strategy
  • Performance monitoring
  • Market Analysis
  • Social Media Campaigns
  • Marketing support
  • Agency Management
  • Marketing expertise
  • Communications strategy
  • Promotional planning
  • Partnership Development
  • Target Audience Identification
  • Campaign Performance Tracking
  • Marketing Program Management

Accomplishments

  • Top 30Under30 winner at Social Samosa
  • Client recognition for exemplary contribution - Project Mission Antriksh from GlaxoSmithKline Pharmaceutical Ltd.
  • Was given double promotion basis my contribution to work and business goals in 2022
  • Finalist for Publicis Cannes Awards

Tools

  • ComScore
  • Similar Web
  • Ad words
  • GWI
  • TGI
  • MS Office

Projects

Marketing Strategies of a FMCG product 'HIPPO', Venture Capital for University of Mumbai, BMS, MMK College, (2012). BMS project on Development of a Business Plan (Entrepreneurship), (2011) Understanding Consumer Behavior towards Luxury Brands in India, (2015)

Timeline

Consumer Marketing Manager

GlaxoSmithKline Pharmaceuticals Limited
12.2022 - Current

Associate Director – Client Lead Digital Media Planning & Strategy

Performics -Publicis Media – A Publicis Groupe Company
07.2021 - 12.2022

Campaign Management & Publisher Development

Komli Media-A Unit of SVG Media

SAN CREATIONS (freelancer)

Pre-sales Executive- USA & Canada Regions

Texport Syndicate

BC MEDIA

MMS Marketing -

VESIM

M.Com -

University of Mumbai

BMS -

MMK College

HSC -

HR College

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