Summary
Overview
Work History
Education
Skills
Certification
Languages
Additional Information
Timeline
Generic
DEEPIKA RAJ

DEEPIKA RAJ

Bangalore

Summary

A senior campaign manager is a strategic and leadership role within an organization or a political campaign. Senior campaign managers are responsible for developing and executing effective campaign strategies. Combination of project management skills and leadership abilities are required for this position. Senior campaign managers have a wide range of responsibilities and qualifications that vary depending on the organization or campaign

Overview

2024
2024
years of professional experience
1
1
Certification

Work History

Career Break

Maternity Leave
  • During my maternity break, i took the opportunity to develop and expand on my Email and Digital Marketing skills
  • Engaged in continuous professional development and staying updated with the latest trends and changes in the market

Digital Marketing Coordinator

Champions Group
03.2022 - 07.2023
  • Developing and implementing comprehensive campaign strategies. Determining goals, target audiences, messaging, tactics, and allocating resources are part of this process.
  • Manage email campaign schedules, including planning, segmentation, testing, deployment, and performance tracking.
  • Monitor and analyze campaign metrics which includes open rates, click-through rates, and conversions to measure effectiveness and identify areas for improvement.
  • Optimize email campaigns for maximum deliverability, ensuring compliance with email best practices and anti-spam regulations.
  • Collaborate with the design team to create visually appealing and engaging email templates.
  • Stay up-to-date with industry trends and best practices in B2B email marketing.
  • Conduct A/B tests to optimize subject lines, content, layouts, and calls-to-action to improve campaign performance.
  • Automated email workflows and drip campaigns to nurture leads and drive conversions.
  • Provide regular reports and updates to senior management or campaign leadership
  • Develop and manage campaign budgets, including allocating resources efficiently and tracking expenditures to ensure financial accountability
  • Lead and manage a team of campaign staff, including hiring, training, and supervision. Provide guidance and support to ensure the team's effectiveness and productivity.
  • Carefully assessed campaign objectives, collaborating with clients to adapt delivery approaches for guaranteed results.
  • Achieved success across paid and organic social media content through targeted content development and delivery

Senior Campaign Manager

Valueleaf Services India Private Limited
02.2020 - 05.2021
  • Running Campaigns on Social Media
  • Doing market research on the campaigns
  • Interacting with clients and make sure their campaign goes live
  • Communicating and sending Emails to publishers to take the campaign live
  • Establish long-term effective relationships with our key affiliate publishers
  • Provide some creative direction for email, banners and landing pages
  • Develop and maintain reporting to track performance of all networks, partnerships and promotions
  • Work with your manager to delivery weekly target results

Digital Marketing Intern

Digital Academy 360
09.2019 - 10.2020
  • Development of Website using Wordpress
  • Learning SEO, SMM tools, Email marketing , Affiliate marketing, SMS marketing
  • Have run a Google Display Ad for my Freelance Website and received 21 clicks and 3.22k Impressions
  • Management of email marketing
  • Doing Directory submission, Article submission and Creating backlinks for Hubpages, Redit, Tumblr and doing Forum promotion
  • Creating Campaign in Facebook to generate Traffic and leads to the Website

Digital Marketing Manager

Ashwini Hospital
09.2017 - 08.2019
  • Brand awareness to generate leads to hospitals
  • So that more number of patients visit the hospital
  • Identifying the proper patients
  • Irrespective of their age, gender and location
  • Promoting and advertising the hospital through social media platforms such as Facebook, Twitter, and Instagram
  • Helped to build the network and the community in engaging large patients by social media channels

Digital Marketing Consultant

Ernst & Young
05.2016 - 08.2017
  • Writing content for the website
  • Exposure to programmatic media buying, SEO and SEM
  • Analyzing campaign results and provide actionable insights for the team
  • Analyzing and viualizing the campaign result in Google analytics
  • Guide and nurture the Digital Marketing management team
  • Email and SMS marketing for the clients
  • To authorize digital marketing regional teams to meet their goals

Marketing Consultant

IBM
03.2014 - 03.2016
  • Powerful campaign design using Tools and other App
  • End to end marketing campaign starategy
  • Content writing
  • Developing client website
  • Optimizing and writing the content for social networking accounts such as Facebook, Instagram, LinkedIn, Twitter
  • Internship and Projects

INTERN

TOPIC ON
12.2012 - 01.2012
  • CLIENT SERVICING
  • BRAND LAUNCH AT OGILVY & MATHER WITH SPECIAL REFERENCE TO MTR SNACKS
  • The launch of MTR snacks
  • Study the customer perception towards branding of MTR snacks
  • Understand the possible reactions of people with regard to snack and MTR brand

Education

MBA -

BMS College of Engineering
2013

Skills

  • Email marketing and Client servicing

    • Tools we used

  • Project Central
  • To update the project details, project description, Payment details of the project
  • Bitrix
  • It is used for the management, collaboration and communication
  • To update the project details, Tasks, and Contacts
  • Clastic: To update the reports and giving login details to the clients
  • Salesforce: Keeping track of customer interactions and sales data
  • Wordpress: Updating the details of the client, project and deployment details

Certification

Achievements

  • Received the Best Performer of the Year 2022 award from the Champions Group Organization.
  • Emails of appreciation from the client
  • The coordinator for the Quest that was conducted by BMSCE.
  • Coordinator of the signature event at BMS College for Quest 2012.
  • Runners at DBIT Marketing Fest.
  • Participated in numerous management events.

Languages

Hindi
English

Additional Information

Plugins used

  • Yoast SEO
  • Accelerated Mobile Page, Astra Colibri, Facebook Like box,
  • Duplicator, Everest forms, Header and Footer

Timeline

Digital Marketing Coordinator

Champions Group
03.2022 - 07.2023

Senior Campaign Manager

Valueleaf Services India Private Limited
02.2020 - 05.2021

Digital Marketing Intern

Digital Academy 360
09.2019 - 10.2020

Digital Marketing Manager

Ashwini Hospital
09.2017 - 08.2019

Digital Marketing Consultant

Ernst & Young
05.2016 - 08.2017

Marketing Consultant

IBM
03.2014 - 03.2016

INTERN

TOPIC ON
12.2012 - 01.2012

Career Break

Maternity Leave

MBA -

BMS College of Engineering

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DEEPIKA RAJ