Deepika Saxena
Product Marketing Manager
Summary
Product Marketing Manager with 8+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, and conducts knowledge training to maximize product awareness, adoption, and stickiness.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Product Marketing Manager
Hiver
Bengaluru
01.2022 - Current
- Planned new product external launch and release while managing cross-functional implementation of the plan.
- Communicated the value and positioning to the sales team and developed tools to support the selling process.
- Contributed to ~15% lead generation and sales increase by revising marketing strategies and creating comprehensive sales collateral.
- Drove marketing initiatives to increase product visibility and market performance – improved new feature adoption by 20%.
- Enhanced product awareness by kickstarting and managing customer marketing initiatives.
Senior Management Consultant
Ernst & Young (EY LLP)
Mumbai
12.2019 - 12.2021
- Outlined Product Vision and Strategy for a Leading Conversational AI SaaS Platform by conducting workshops with client stakeholders.
- Identified As-Is and To-Be user journeys based on insights into user pain points and user experience improvement areas.
- Evaluated and prioritized product features in collaboration with the product lead by understanding user behavior & preferences.
- Conceptualized and implemented GTM strategy for a leading RPA Startup – onboarded 30+ logos (66% growth YoY) in a 1-year period.
- Outlined pricing strategies for different customer segments to maximize customer acquisition, and upsells for existing accounts.
- Conducted process discovery workshops and pilots to demonstrate and quantify the RPA/AI-led process transformation potential.
- Thought Leadership – Co-authored comprehensive AI playbooks with NASSCOM, to enable Indian enterprises to accelerate their AI transformation journeys.
Senior Analyst
Everest Group
Gurugram
04.2017 - 12.2019
- Conducted detailed market research to track the evolving technology landscape and its implications on organizations.
- Published 8+ market reports and multiple blogs aligned to the latest market activity and broad industry trends.
Project Manager
Reliance Jio Infocomm Ltd
Mumbai
07.2012 - 05.2017
- Coordinated the design & construction of 3 pan-India 4G Data Centers as the Sole functional POC for the technical bid evaluation of major electrical equipment.
Education
MBA - Marketing
Indian Institute of Management
Lucknow 07.2015 - 03.2017
B. Tech - Electrical Engineering
Motilal Nehru National Institute of Technology (NIT)
Allahabad 07.2008 - 03.2012
Skills
Marketing strategy
Accomplishments
- Received EY “I am Exceptional” award (2021)
- Received EY “Kudos” award (2019)
Timeline
Product Marketing Manager
Hiver
01.2022 - Current
Senior Management Consultant
Ernst & Young (EY LLP)
12.2019 - 12.2021
Senior Analyst
Everest Group
04.2017 - 12.2019
MBA - Marketing
Indian Institute of Management
07.2015 - 03.2017
Project Manager
Reliance Jio Infocomm Ltd
07.2012 - 05.2017
B. Tech - Electrical Engineering
Motilal Nehru National Institute of Technology (NIT)
07.2008 - 03.2012
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