Deepika Singh
Bangalore
Summary
Driven Manager of Data Partnerships with expertise in strategic alliances, revenue generation, and business analysis, leveraging strong skills in budgeting, market research, and B2B sales to foster partnerships and enhance business performance.
Overview
6
6
years of professional experience
Work History
Assistant Manager – Alternate Data Partnerships
PayU Innovations
Bangalore
05.2024 - Current
- Act as a strategic partner to leadership, working across teams to align partnership priorities with business OKRs, GTM roadmaps, and product evolution.
- Drove the execution of cross-functional programs (Sales, Data Science, Platform) to scale alternate data use cases across RTO, enrichment, and consent-led marketing.
- Led partner negotiations and closed 10+ high-impact data alliances; built a partner pipeline of more than 50, mapped to specific PayU product verticals.
- Built and maintained monthly revenue attribution workflows, fixing discrepancies (e.g., duplicate attribution, misbilled campaigns), and ensuring accurate payouts.
- Developed internal SOPs, reporting dashboards, and leadership briefs to track performance and suggest strategic pivots based on partner value realization.
- Represented PayU at ecosystem events and panels—always tuned in to what’s next in fintech, data privacy, and AdTech.
Assistant Manager – Alliances & Partnerships
KreditBee
Bangalore
03.2023 - 03.2024
- Designed and executed partnership strategy, focusing on user acquisition through alternate and B2B2C channels.
- Built and nurtured a pipeline of high-intent partners, aligning offerings with business goals of fintechs, HR tech platforms, and payroll providers.
- Translated partner goals into actionable sales and integration roadmaps; managed funnel health and reporting through robust MIS frameworks.
- Streamlined internal stakeholder workflows across legal, sales, and tech teams to accelerate GTM timelines, and reduce onboarding friction.
- Acted as a strategic growth enabler—identifying market white spaces, testing monetization models, and presenting business performance insights to leadership.
Business Development Associate – B2B
Razorpay
Bangalore
09.2021 - 03.2023
- Owned end-to-end sales cycle for Razorpay’s B2B lending product—aligning value propositions with evolving business models of Indian SMEs.
- Built trusted CXO-level relationships, helping clients optimize working capital through tailored credit solutions and seamless digital onboarding.
- Functioned as a bridge between product, engineering, and client success, capturing VOC and enabling iterative product improvements.
- Developed structured customer success frameworks, reducing churn, and increasing repeat usage through education and proactive support.
- Identified upsell opportunities and built strong customer advocacy through continuous insight sharing and value realization.
Business Development Consultant – B2B
Thomas Assessment (India & SAARC)
Bangalore
12.2020 - 07.2021
- Built and implemented B2B outbound strategy for selling psychometric assessments, targeting HR and L&D leaders across India & SAARC.
- Drove revenue through consultative selling, aligning product capabilities with organizational talent development and hiring goals.
- Supported development of digital sales infrastructure—from CRM-driven workflows to email sequences and campaign automation.
Management Trainee-B2B (Full Time)
HR Anexi
Bangalore
07.2019 - 04.2020
- Conducted pre-sales market mapping and need-gap analysis for HR and organizational development services.
- Managed end-to-end proposal lifecycle—right from pitch crafting and data collation to closure and handover.
- Supported business heads with custom solutioning, client segmentation, and revenue pipeline development.
- Organized client-facing events, contributing to brand positioning, and lead nurturing in competitive markets.
Education
Post Graduate Certificate - Digital Finance & Fintech
IIM- Visakhapatnam
Vizag06-2024
Post Graduate Diploma in Management - Marketing + Retail & Supply Chain Management
International School of Business & Research
Bangalore06-2019
Bachelor of Commerce - Accounting & Finance
JD Birla
Kolkata06-2016
Skills
- Partnership strategy
- Revenue attribution
- Data analysis
- Cross-functional collaboration
- Sales pipeline management
- Market research
Languages
Hindi
First Language
Hindi
Proficient (C2)
C2
English
Proficient (C2)
C2
DOB
- 31/10/1993
Place of Birth
- Dhanbad, Jharkhand
Timeline
Assistant Manager – Alternate Data Partnerships
PayU Innovations
05.2024 - Current
Assistant Manager – Alliances & Partnerships
KreditBee
03.2023 - 03.2024
Business Development Associate – B2B
Razorpay
09.2021 - 03.2023
Business Development Consultant – B2B
Thomas Assessment (India & SAARC)
12.2020 - 07.2021
Management Trainee-B2B (Full Time)
HR Anexi
07.2019 - 04.2020
Post Graduate Certificate - Digital Finance & Fintech
IIM- Visakhapatnam
Post Graduate Diploma in Management - Marketing + Retail & Supply Chain Management
International School of Business & Research
Bachelor of Commerce - Accounting & Finance
JD Birla
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