Deepika Sondh

Work History

Boston Consulting Group

Delhi

05.2019 - Current

Data Analyst -Maintain highest level of quality and fitness of BCG’s marketing data assets. Plan, execute and manage the marketing data stewardship program while incorporating the best data managing practices in collaboration with the team.
Campaign Management using SFMC -Manage the end to end process for global campaigns in MS dynamics in collaboration with Practice Area Teams and Email Marketing Team keeping.
Leading Data Discovery projects- Leading team of 5 members and helping out in Data Research activities and driving the data research projects.
CRM Tool- Training new Team members in the Data Stewardship team with a well prepared systematic approach of knowledge and helping them onboard and also training Practice Area and Regional Marketing Teams wherever required. Continually share requirements to advance Dynamics tool and participate in UAT testing to get them implemented well.
Playing an active role in supporting the Dynamics mailbox and resolution of queries.
Independent and collaborative role - Working independently in leading different projects and working collaboratively with internal stakeholders for their trainings and ad-hoc requests.
Integration of various different tools with CRM- Helping in integration of different tools like Zoominfo, D&B within CRM for client data maintenance, working on UAT testing for these tools

Boston Consulting Group

Delhi

05.2019 - 05.2021

 Implementation- Implementing and managing various data cleaning initiatives across marketing platforms including analysis, execution and status reporting.
Data Quality Management process- Maintaining the data quality of our existing and new data, managing the Invalid Email Management process.
Collaboration - Collaborating with various Practice Area Teams to suggest various methods to adopt in their research work for Company or Contact Clean up. Creating and ongoing maintenance of the SOPs for all the assigned processes.
Campaign Management- Managing the process for global campaigns in MS dynamics with Practice Area Teams and Email Marketing Team.
Salesforce Marketing Cloud- Supporting the team to send out communications related to Feature Updates, Quick Tips etc. in SFMC

Boston Consulting Group

Delhi

07.2018 - 04.2019

Collaborated with teams to define, strategize and implement data discovery project.
Helped in data research projects.
Creating templates for data research projects and working with extended team in understanding their need.

WNS

Delhi

11.2017 - 06.2018

Streamlined research processes to meet tight deadlines for multiple projects.
Collaborated with leadership team to identify relevant questions and determine best methods of collection.
Wrote research papers, reports and summaries regarding Drugs discovery.
Analyzed and interpreted patterns and trends.