DEEP JYOTI BHUYAN

• Developing and executing inbound marketing strategies to generate leads and developing an SEO strategy
• Working closely with the editorial team to align content with SEO objectives
• Collecting data and reporting on traffic growth, keyword rankings and other SEO aspects.
• Day to day management of Hubspot CRM, marketing and sales hub.
• Managing lead scoring, nurturing, marketing and sales workflow automation in Hubspot.
• Configuration and management of HubSpot features to implement the business processes and working closely with cross-functional teams.

Digital Marketing Management

• Developing and executing the company's B2B marketing strategy and programs in order to support the company's business objectives.
• Planning and executing all digital marketing campaigns, including, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email, Display advertising, Online Events etc.
• Day to day management of Hubspot CRM management – Whole Lead Flow process including lead capture, lead scoring, and nurturing, marketing and sales workflow automation.
• To configure, test and launch solutions within the tool including developing emails, landing pages, building automated campaigns, reporting, and list segmentation.
• Managing Reporting; Analytics; Lead Database within the tool.
• Working with business development and sales team to measure and report on the defined KPIs.

Website Management

• Planning, implementing, managing, monitor and upgrade the company's website.
• Working closely with content team to create appropriate website content aligned to the organization's marketing goals.
• Analyzing and working on user experience improvement of the website regularly.
• Keep up-to-date with industry best practice and monitor competitor websites.

Web Analytics

• Analyzing website's key performance metrics and competitive trending.
• Implementing all required events with Google Tag Manager and setting up goals.
• Collecting analytics data, analyze results, and provide ongoing reports.

• Worked on designing and developing e-Commerce project with Magento.
• Developed new business opportunities by implementing customer relations technology, identifying new markets and writing numerous strategic plans
• Created key Internet marketing activities to acquire and retain new customers through Search Engine Optimization, Search Engine Marketing, Social Media, and Email Campaigns.

• Developed front-end and back-end of web applications for clients.