Deepraj Deb Social
Senior Social Media Specialist
KOLKATA
Summary
Experienced social media specialist with 2+ years of proven success in creating engaging content, building relationships, and driving brand awareness. Skilled in social media strategy, metrics analysis, and trend monitoring. Passionate about leveraging social media to build meaningful connections with audiences. Team player with excellent communication skills who thrives in fast-paced environments. Committed to delivering exceptional results for clients and colleagues.
Overview
2
2
years of professional experience
10
10
years of post-secondary education
Work History
Senior Social Media Specialist
StockEdge
StockEdge
05.2021 - Current
- Curate content and change style according to need which helped in generating revenue of 3-5 lakhs per month from social media channels
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and Push notifications.
- Increased customer engagement to 110% through social media
- Strategized social media campaigns for the company, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Met multiple deadlines using strong task prioritization skills.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Monitored return on investment of online and social media marketing efforts.
- Implemented and maintained editorial calendar for the organization' social media channels, which helped reach KPIs.
- Created Instagram reels which went viral with a views of 100k+ views
- Took part in moment marketing which got featured in "ËT Now"
- Gained subscribers and followers on Instagram.Twitter & YouTube Month on Month
- Create Engagement content and Memes which helped in the profile engagement rate in 120%
Social Media Coordinator
Creator Hub
Gauwhati
01.2021 - 05.2021
- Wrote social media content to increase engagement with customers.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Developed comprehensive resource management reports, data presentations, and data analytics reports.
- Conducted daily updates to social media profiles to boost company online presence.
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Implemented strategies and tactics to grow followers on social media channels.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Tracked competitors' content and social presence and responded appropriately when required.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Handled Influencers
- Closed paid collaboration with brands like MamaEarth, BigBazar Dominos etc.
- Handled Influencer social Media channels to grow
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and implemented tracking systems to measure results of posts and campaigns.
Education
Television & Radio Journalism
Apeejay Institue Of Mass Communication
New Delhi,India 07.2019 - 07.2020
Bachelor of Arts - English Literature
St. Edmund's College
Shillong,India 06.2016 - 06.2023
Border Security Force
Shillong,India 06.2014 - 06.2016
Skills
Social media expert
Critical content escalation
Marketing strategy
Editorial Calendars
Copy and content Writting
Social media platforms
Brand Management
Campaign analysis
Professionalism
Hootsuite
Buffer
Google Analytics
Timeline
Senior Social Media Specialist
StockEdge
05.2021 - Current
Social Media Coordinator
Creator Hub
01.2021 - 05.2021
Television & Radio Journalism
Apeejay Institue Of Mass Communication
07.2019 - 07.2020
Bachelor of Arts - English Literature
St. Edmund's College
06.2016 - 06.2023
Border Security Force
06.2014 - 06.2016