DEEPSHIKHA AWASTHI
BrandAmplifier
Summary
Integrated media professional with 13 years of experience, seeking to drive impactful campaigns and grow through challenging strategic roles.
Overview
12
12
years of professional experience
Work History
Client Partner
Mindshare (WPP Media)
05.2024
- Driving strategic and innovative media solutions tailored to client objectives
- Translating trends into actionable strategies to deliver impactful brand outcomes and measurable business growth
- Maintaining strong client relationships through proactive communication, value-driven consultation, and consistent performance excellence
- Identifying growth opportunities for clients and agency through media innovation, partnerships, and platform-first ideas
- Client: Apollo Tyres, Muthoot Finance, Uniqlo
Senior Director
Mindshare (WPP Media)
03.2022 - 04.2024
Associate Director
Starcom Mediavest
11.2020 - 03.2022
- Lead traditional campaigns from foundation to competition
- Providing client with 360 degree media solutions and strategies
- Leveraging in house tools and process in formulating media strategy and consumer analysis
- Assisting team with day to day inputs
- Client: Dabur (Juices)
Group Head
Starcom Mediavest
12.2018 - 10.2020
- Lead traditional campaigns from foundation to competition
- Providing client with 360 degree media solutions and strategies
- Leveraging in house tools and process in formulating media strategy and consumer analysis
- Successfully executing all the traditional media campaigns
- Client: Dabur (Juices)
Group Head
Carat Media
07.2017 - 12.2018
- Key person for preparing and implementing media plans of above mentioned brands
- Drafting post evaluation of campaigns and presenting to clients
- Presenting clients with weekly/monthly competitive reports. Handing them with inferences and updating with relevant campaigns of the competition brands
- Working on new business opportunities with team
- Talking to various media vendors to understand the buying options and discover new avenues for the brands
- Preparing case studies of competitors
- Working closely with the client in Idea Generation/Brain storming sessions
- Client: Mother Dairy (Milk Range) and Reebok
Media Manager
Carat Media
08.2015 - 06.2017
- Preparing and implementing Media Plans for above mentioned brands
- Post Evals of campaigns aired
- Day to day monitoring of active campaigns
- Preparation and communication of all competitive reports to client
- Handling all data requirements for international requests
- Working closely with the client in Idea Generation/Brain storming sessions
- Data crunching and analysis from BARC, MAP and IRS
- Client: Sony India and Reebok
Business Executive
Maxus, Group M
11.2013 - 08.2015
- Preparing and implementing Media Plans for above mentioned brands
- Post Evals of campaigns aired
- Day to day monitoring of active campaigns
- Preparing and sending monthly reports to client
- Working on new business opportunities with team
- Assisted my seniors on annual strategy of the brands
- Data crunching and analysis from TAM, MAP and IRS
- Client: Dabur India Ltd (Toothpaste Category)
Executive-Media Planner
Starcom Mediavest Group
06.2012 - 11.2013
- Independently taking charge on data crunching from TAM, IRS and MAP
- Assisted in making competition reports, log files and media plans
- Making Post Evals of Campaigns
- Client: Samsung India (Consumer Electronics Category)
Intern
Vizeum (Dentsu Aegis Media)
03.2012 - 05.2012
Timeline
Client Partner
Mindshare (WPP Media)
05.2024
Senior Director
Mindshare (WPP Media)
03.2022 - 04.2024
Associate Director
Starcom Mediavest
11.2020 - 03.2022
Group Head
Starcom Mediavest
12.2018 - 10.2020
Group Head
Carat Media
07.2017 - 12.2018
Media Manager
Carat Media
08.2015 - 06.2017
Business Executive
Maxus, Group M
11.2013 - 08.2015
Executive-Media Planner
Starcom Mediavest Group
06.2012 - 11.2013
Intern
Vizeum (Dentsu Aegis Media)
03.2012 - 05.2012
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