Hi, I’m
DEEPSHIKHA BANERJEE
Kolkata
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
A meticulous & highly skilled professional with 16 years of experience in Business Development, Marketing, Database Management, Online Lead Generation, E-campaigns, LinkedIn & Sales Navigator, SalesQL, Apollo.io, Digital Content Creation, Editing, Documents Review, and Events Management.
Experienced in driving business growth, implementing strategic initiatives, and overseeing daily operations, resulting in enhanced company performance and increased revenue.
Expertise in creating and executing marketing strategies, pre-sales processes, and online lead generation campaigns, effectively expanding the customer base and increasing market share.
Proficient in designing and managing e-campaigns, as well as optimizing LinkedIn profiles and Sales Navigator activities, to build brand awareness and generate high-quality leads across various regions including Europe, GCC, US, and APAC.
Skilled in creating, editing, and formatting digital content for campaigns, ensuring high-quality deliverables that meet organizational standard.
Successfully planned and executed various corporate events, from small-scale meetings to large conferences, enhancing client engagement and company visibility.
Technically competent with various tools including Microsoft Office, Outlook, Apollo.io, LinkedIn Sales Navigator, Upwork, etc.
Overview
16
years of professional experience
2
Languages
Work History
Routa Digital
Business Development Manager
09.2023 - Current
Job overview
- Spearheading initiatives at Routa Digital to drive business growth, streamline operations, and enhance overall company performance
- Orchestrated effective marketing strategies and online lead generation campaigns, significantly expanding Routa Digital's customer base and market presence
- Managing databases generated from various lead generation tools for multiple regions
- Designed and managed targeted e-campaigns, optimized LinkedIn profiles, and utilized Sales Navigator to boost brand awareness and generate high-quality leads across global markets
- Scheduling and conducting meetings with leads, and facilitating their handover to the sales team for conversion
- Creating compelling digital content, ensuring alignment with Routa Digital's brand identity and maintaining high standards for campaign effectiveness.
Dvents
Independent Event Manager
07.2018 - Current
Job overview
- Spearheading the administrative operations to ensure smooth working of all departments & completion of tasks within the stipulated deadlines
- Supervising the logistics for events to ensure that all materials are arranged within the budget to assure smooth completion of all operations
- Planning & executing various events like social, corporate, & school events with efficacy
- Managing event logistics including liaising with vendors, staff, team members, & stakeholders to create event outlines, layout, attendance strategies to successfully execute an event to provide maximum customer satisfaction
- Devising various strategies, plans, processes, & procedures to streamline operations and executing them to establish better efficiency in work activities.
ISR Infomedia Pvt. Ltd.
Senior Assistant Editor
05.2010 - 01.2019
Job overview
- Edit, rewrite, & proofread all articles for the monthly, quarterly, & yearly magazines to ensure alignment with the theme of the issue and accuracy in all articles
- Assign stories to various writers for the national & international issues as per their writing styles
- Responsible for different tasks like content generation, research, verification, & rejuvenate the magazines through extensive research related to current affairs
- Develop the interview questionnaire for the companies to help them attain the most suitable candidate for their profiles
- Schedule the editorial planner to ensure that all tasks, events, publishing schedules, & production deadlines are inculcated properly
- Create & maintain a database related to the authors, analysts & consultants to have data readily available when required
- Propose various design concepts & ideas for ads, posters, brochures, & web to curate attractive & innovative content for the audiences
- Brainstorm ideas for the articles, publicity, & events and implement them to cover a more diverse range & enhance the quality of content to reach larger audiences and increase their loyal subscribers
- Support with the page layout design to form an intricate draft of the magazine issue that incorporates all topics intended to be included
- Approve the final drafts for publication
- Actively participate in various press conferences & seminars.
Azury Communications
Assistant Manager - Business Development (Events)
11.2008 - 04.2010
Job overview
- Develop, implement, & manage events
- Organise & supervise grand events, trade fairs/exhibitions, product launch, press meet/seminars/conferences, promotional activities, concept events, etc
- Explore new ideas & concepts to try them and modify them as per requirements
- Manage all group rooms & banqueting processes and procedures
- Liaise with clients at a high level
- Maintain good relationships with sponsors to establish a strong network
- Monitor the executives & handle the back-end necessities to avoid any last minute discrepancies
- Prepare & follow budgets for each event to ensure adherence with financial limits
- Create & schedule a calendar of events for effective long-term planning and management.
Education
Bhavan's Rajendra Prasad Institute of Communication And ManagementMumbai, India
Post Graduate Diploma in Mass Communication
01.2010
Calcutta UniversityKolkata, India
Bachelor of Arts
01.2008
Blooming Daffodils Teachers’ Training Centre
Montessori & NTTC
01.2006
Skills
- Strong Verbal and Written Communication Skills
- Business Development
- Team Leadership
- Strategy Planning
- Market Research & Analysis
- E-campaign Management and Conducting Meetings
- Business development and planning
- Customer Service
- Decision-Making
- Negotiations
- LinkedIn and Sales Navigator Optimization
- Marketing and Online Lead Generation
- Inside Sales Management
- Database Management
- Campaign & Web Content Creation
- Administrative Management
- Technical Proficiency
- Events Management
Languages
English
Bilingual or Proficient (C2)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteImportant To Me
Work-life balanceCompany CultureCareer advancementHealthcare benefitsFlexible work hoursWork from home optionTeam Building / Company RetreatsPersonal development programsTimeline
Business Development Manager
Routa Digital
09.2023 - Current
Independent Event Manager
Dvents
07.2018 - Current
Senior Assistant Editor
ISR Infomedia Pvt. Ltd.
05.2010 - 01.2019
Assistant Manager - Business Development (Events)
Azury Communications
11.2008 - 04.2010
Bhavan's Rajendra Prasad Institute of Communication And Management
Post Graduate Diploma in Mass Communication
Calcutta University
Bachelor of Arts
Blooming Daffodils Teachers’ Training Centre
Montessori & NTTC
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