Summary
Overview
Work History
Education
Skills
Websites
Platforms And Tools
Affiliations
Timeline
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DEEPSHIKHA RASTOGI

Mumbai

Summary

Results-driven Digital Product Manager with proficiency in spearheading product development and implementing product strategy, ensuring alignment with market trends, Gen AI capabilities, and organizational vision.

Overview

9
9
years of professional experience

Work History

Senior Product Manager

HDFC Bank
Mumbai
02.2020 - Current
  • Defined product strategy and roadmap for retail asset portfolio, managing digital journeys for secured and unsecured loans (PL , BL , TWL and Loan Against Properties)
  • Reduced loan processing times by 25% through ACE BRE integration.
  • Leveraged Gen AI programs using IDRS capabilities to enhance digital experiences.
  • Boosted customer onboarding rates by 30% with tailored digital adoption strategies.

Product Manager

Lodha Group
Mumbai
01.2018 - 01.2020
  • Digital handling for lodhagroup.in, palava.in, and mobile application(Android /Ios)
  • Led journey roadmap planning, sprint management, content strategy, and customer engagement initiatives.
  • Issue Handling along with competition benchmarking
  • Utilized Adobe Analytics dashboards to extract insights, increasing platform ROI by 15%.

Assistant Product Manager

Just Dial
01.2016 - 01.2018
  • Managed the roadmap, strategy, and delivery of Omni B2B and B2C product solutions, achieving a threefold increase in user activity and onboarding metrics.
  • Category Management : Automobiles / Flowers
  • Delivered integrated solutions across web and mobile ecosystems, achieving deployment of front-end, vendor backend, user, and driver apps

Management Trainee

Aditya Birla Group IT
01.2016 - 12.2016
  • Contributed to strategic digital transformation initiatives across three core portfolios: Sustainability Management, Enterprise Program Management, and Digital Business Change.
  • Received a Pre-Placement Offer (PPO) for exceptional contributions to enterprise-wide governance and innovation projects.

Education

Master of Business Administration (MBA) - Marketing

Birla Institute of Technology
Pilani , Rajasthan
06.2016

Bachelor of Technology (B. Tech) - Computer Science

Indraprastha Engineering College
New Delhi
01.2012

Skills

  • Product development lifecycle
  • Data analytics
  • Sprint planning
  • Digital transformation
  • Requirement gathering
  • Customer experience (CX)
  • Business growth and monetization
  • UI/UX optimization

Platforms And Tools

  • CRM Next
  • Adobe
  • Lentra
  • CLO
  • Salesforce
  • Loan Origination System

Affiliations

  • Photography
  • Swimming

Timeline

Senior Product Manager

HDFC Bank
02.2020 - Current

Product Manager

Lodha Group
01.2018 - 01.2020

Assistant Product Manager

Just Dial
01.2016 - 01.2018

Management Trainee

Aditya Birla Group IT
01.2016 - 12.2016

Master of Business Administration (MBA) - Marketing

Birla Institute of Technology

Bachelor of Technology (B. Tech) - Computer Science

Indraprastha Engineering College
DEEPSHIKHA RASTOGI