DEEPSHIKHA RASTOGI
Mumbai
Summary
Results-driven Digital Product Manager with proficiency in spearheading product development and implementing product strategy, ensuring alignment with market trends, Gen AI capabilities, and organizational vision.
Overview
9
9
years of professional experience
Work History
Senior Product Manager
HDFC Bank
Mumbai
02.2020 - Current
- Defined product strategy and roadmap for retail asset portfolio, managing digital journeys for secured and unsecured loans (PL , BL , TWL and Loan Against Properties)
- Reduced loan processing times by 25% through ACE BRE integration.
- Leveraged Gen AI programs using IDRS capabilities to enhance digital experiences.
- Boosted customer onboarding rates by 30% with tailored digital adoption strategies.
Product Manager
Lodha Group
Mumbai
01.2018 - 01.2020
- Digital handling for lodhagroup.in, palava.in, and mobile application(Android /Ios)
- Led journey roadmap planning, sprint management, content strategy, and customer engagement initiatives.
- Issue Handling along with competition benchmarking
- Utilized Adobe Analytics dashboards to extract insights, increasing platform ROI by 15%.
Assistant Product Manager
Just Dial
01.2016 - 01.2018
- Managed the roadmap, strategy, and delivery of Omni B2B and B2C product solutions, achieving a threefold increase in user activity and onboarding metrics.
- Category Management : Automobiles / Flowers
- Delivered integrated solutions across web and mobile ecosystems, achieving deployment of front-end, vendor backend, user, and driver apps
Management Trainee
Aditya Birla Group IT
01.2016 - 12.2016
- Contributed to strategic digital transformation initiatives across three core portfolios: Sustainability Management, Enterprise Program Management, and Digital Business Change.
- Received a Pre-Placement Offer (PPO) for exceptional contributions to enterprise-wide governance and innovation projects.
Education
Master of Business Administration (MBA) - Marketing
Birla Institute of Technology
Pilani , Rajasthan06.2016
Bachelor of Technology (B. Tech) - Computer Science
Indraprastha Engineering College
New Delhi01.2012
Skills
- Product development lifecycle
- Data analytics
- Sprint planning
- Digital transformation
- Requirement gathering
- Customer experience (CX)
- Business growth and monetization
- UI/UX optimization
Platforms And Tools
- CRM Next
- Adobe
- Lentra
- CLO
- Salesforce
- Loan Origination System
Affiliations
- Photography
- Swimming
Timeline
Senior Product Manager
HDFC Bank
02.2020 - Current
Product Manager
Lodha Group
01.2018 - 01.2020
Assistant Product Manager
Just Dial
01.2016 - 01.2018
Management Trainee
Aditya Birla Group IT
01.2016 - 12.2016
Master of Business Administration (MBA) - Marketing
Birla Institute of Technology
Bachelor of Technology (B. Tech) - Computer Science
Indraprastha Engineering College
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