Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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DEEPSHIKHA VARMA

Mumbai

Summary

Experienced Senior Brand Data Manager with a Masters in International Business from Brunel University, London. Proficient in leading executive-level marketing projects while utilising strong project management abilities and strategic acumen. A proven track record of aligning business objectives with strategic marketing initiatives, delivering quantifiable outcomes through analytical skills, resulting in enhanced client satisfaction, boosting market expansion, guaranteeing client retention, and maximising profitability.

Overview

5
5
years of professional experience

Work History

SENIOR BRAND DATA MANAGER

Cadran ICP
11.2020 - 11.2021
  • Managed digital assets for Unilever's "Granacci" project, leveraging project management skills, Photoshop and AI to enhance brand presence on "The Asset Bank," resulting in increase in user engagement
  • Led client engagements, securing project renewals through strategic upselling and referrals, with strong communication and negotiation skills resulting in client satisfaction
  • Led a high-performing team of six through training, support, and delegation, building a collaborative atmosphere and employing effective leadership tactics to execute projects ahead of schedule while remaining within budget
  • Developed and executed strategic risk mitigation plans, reducing project completion time and identifying potential roadblocks through effective project management strategies
  • Contributed to recruitment and onboarding of high-performing team members ensuring long-term project success
  • Utilized JIRA's agile methodologies and BMC Remedy's incident tracking, enhanced workflow efficiency, maximized resource distribution through SAP, and consistently delivered projects on time, surpassing client expectations and decreasing resource utilization.

BRAND DATA MANAGER

KONICA MINOLTA MARKETING SERVICES
09.2018 - 11.2020
  • Handled digital asset management for two projects ‘Diageo’ and ‘Takeda'.
  • Collaborated with Project Delivery Managers and end-users to ensure seamless hub upgrades, resolving performance issues and managing GBT assets effectively
  • Cultivated strong relationships with key stakeholders, driving system adoption across diverse international markets
  • Partnered with project teams to define clear scope, establish achievable timelines, and implement strategies for on-time, client-exceeding project delivery
  • Conducted rigorous quality assurance, data cleansing, and validation, guaranteeing seamless asset integration
  • Streamlined creative asset processing with secured usage rights
  • Resolved user support queries across international markets, providing expert guidance and compiling insightful monthly reports for proactive issue identification and rapid bug resolution.

RESEARCH ANALYST AND CONTENT WRITER INTERN

WIFE ADVERTISING AGENCY
10.2016 - 01.2017
  • Leveraged strategic thinking and market research expertise to formulate long-term brand strategies that resonated with target audiences
  • Developed data-driven advertising and marketing plans across diverse industries, utilizing customer insights to optimize campaign performance
  • Led research and development initiatives to uncover valuable brand and product insights for informed decision-making.

Education

Master of Science - International Business

Brunel University
London, United Kingdom
07.2023

Bachelors of Management Studies - Marketing

Thakur College of Science And Commerce
Mumbai, India
04.2018

Skills

  • Efficient project manager
  • Business Planning
  • Operations Management
  • Employee Onboarding and Training
  • Leadership Skills
  • Microsoft Office Proficiency
  • Effective Communication Skills
  • Marketing Strategy
  • Recruitment and Hiring
  • Strategic Planning
  • Analytical Thinking Skills
  • Social media adept
  • Compelling negotiator

Accomplishments

  • Excellence in Project Involvement: Was given the opportunity to work on 3 diverse projects in 3 years, demonstrating adaptability and leadership. Efficiently managed resources and timelines, achieving on-time, within-budget delivery that exceeded expectations.
  • Career Progression Highlight: Demonstrated exceptional proficiency and strategic acumen within the field of brand data management, resulting in a promotion to Senior Brand Data Manager within a remarkable two-year tenure.

Languages

English
Hindi

Timeline

SENIOR BRAND DATA MANAGER

Cadran ICP
11.2020 - 11.2021

BRAND DATA MANAGER

KONICA MINOLTA MARKETING SERVICES
09.2018 - 11.2020

RESEARCH ANALYST AND CONTENT WRITER INTERN

WIFE ADVERTISING AGENCY
10.2016 - 01.2017

Master of Science - International Business

Brunel University

Bachelors of Management Studies - Marketing

Thakur College of Science And Commerce

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DEEPSHIKHA VARMA