Summary
Overview
Work History
Education
Skills
Professional Overview
Timeline
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DEEPTI BRAHMANE

Mumbai

Summary

Strategic branding and marketing leader with over 15 years of experience driving growth for top beauty brands in India. Proven ability to scale innovation pipelines and portfolios by leveraging deep consumer insights. Expertise in brand reinvention and market positioning to enhance competitive advantage.

Overview

16
16
years of professional experience

Work History

Marketing: Innovation Design for Glow & Lovely

HUL
Mumbai
06.2022 - Current
  • Crafted impactful consumer communications for teh core moisturiser business aligned with evolving Arabian preferences | Impact - Secured 50 basis points share recovery by reversing negative market trends by end of 2024
  • Directed development of BB cream platform communications across India to boost customer appeal | Impact - Achieved record revenue with 2,000 basis points turnover growth in 2023 for the BB cream line.
  • Developed an innovation pipeline tailored for Arabian consumers to drive growth opportunities | Impact - Created consumer-validated product mix targeting Q4 2025 launch, aligning with market desires

Marketing: Deploy, Skin Cleansing

HUL
Mumbai
01.2018 - 05.2022
  • Leveraged analytical skills to streamline Hamam soap expansion through detailed market analysis | Impact - Achieved significant operational savings of 3000 bps and revenue growth of 100 bps via strategic media and distribution planning
  • Designed experiments for Lifebuoy handwash market development initiatives | Impact -Implemented Swiggy sampling for effective marketing, gaining 200 bps penetration among new consumers | Drove education on price-value positioning against soap, resulting in 1200 bps penetration growth in targeted markets.
  • Executed a nationwide integrated media campaign for Lux relaunch | Impact - Enhance brand awareness by 400 bps and acquiring 500 bps more consumers within a year
  • Successfully launched Glow and Lovely soap across India | Impact - Exceed revenue expectations with an increase of 1800 bps in market share.

Marketing: Innovation Design

HUL
06.2014 - 12.2017
  • Introduced first moisturizing crème based on data-driven insights for strategic design and communication | Impact -Secured annual revenue in two quarters following product launch. Surpassed longstanding lotion business revenue with crème line over four years
  • Crafted multi-variant mix to rejuvenate Lakme fruit facewashes | Impact - Realized 1200 basis points incremental revenue in Year 1, reversing previous portfolio decline

CMI: Shopper and Media Insights

HUL
06.2012 - 05.2014
  • Conducted cross-media research to establish equivalence between television and emerging media.
  • Managed category strategies in MT stores to optimize product placement and sales performance.

CMI: Quantitative researcher

TNS
04.2009 - 06.2012
  • Ad Track, product, concept and HNA studies for key clients like P&G & Loreal

Education

MBA - Marketing

Symbiosis Institute of Business Management (SIBM)
Pune
03-2009

Bachelor of Engineering - Electronics

Fr. CRCE, Mumbai University
Mumbai
06-2006

Skills

  • Brand strategy development
  • Innovation leadership
  • Market growth acceleration
  • Consumer insight activation

Professional Overview

15, FMCG, market research, marketing

Timeline

Marketing: Innovation Design for Glow & Lovely

HUL
06.2022 - Current

Marketing: Deploy, Skin Cleansing

HUL
01.2018 - 05.2022

Marketing: Innovation Design

HUL
06.2014 - 12.2017

CMI: Shopper and Media Insights

HUL
06.2012 - 05.2014

CMI: Quantitative researcher

TNS
04.2009 - 06.2012

MBA - Marketing

Symbiosis Institute of Business Management (SIBM)

Bachelor of Engineering - Electronics

Fr. CRCE, Mumbai University

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