Deepti Jalota
Brand & Business Builder, Passionate Marketer, Digital Evangelist With Diverse Large Scale Industry Experience
GURGAON
Summary
Accomplished Senior Digital Media professional with 19 years of experience in Sales, Digital marketing & Advertising. Expertise in Business Development, Brand Management, Account/ Partner Management, Strategic Planning, market analysis, forecasting, and training fast growth sales teams.
Deep understanding of the Indian market and the media landscape, Experience in being a Strategic thought partner with the ability to craft strategy, propose solutions and drive execution.
Successful track record of turning around businesses and taking start-ups from ground zero to multi-million businesses in a short span of time. Handled P&L responsibilities in digital sales in companies like Microsoft & Yahoo and start-ups like Carwale & Mogae Media. Have an entrepreneurial mind set-last 4+ years were spent building own companies.
Overview
20
20
years of professional experience
6
6
years of post-secondary education
Work History
Co-founder & Director
JBSS
Delhi
01.2019 - 09.2021
- Co-Founded North India's largest company in Organic waste management, and sustainable solutions
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Took the company to a turnover of 100 million in 3 years.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Identified business development challenges and customer concerns for proactive resolution.
Co-founder & Managing Partner
Medinabazaar.com
New Delhi
01.2016 - 01.2018
- Co-Founding Partner of India's first online fashion marketplace/E-commerce portal for Modest Fashion www.medinabazar.com.
- Led team of 50+ people operation, selling and delivering modest fashion across the India & UAE market.
- Established foundational processes for business operations.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Responsible for leading the development of the company’s short and long-term strategy, overseeing P&Ls, managing budgets, KPIs, and the overall operations, and providing strategic and financial leadership for the start-up.
CEO & Digital Consultant
DMTI
Gurgaon - Mumbai
01.2015 - 01.2016
- Consulted to run the entire business & help the brand expand to multiple cities in India.
- Built productive relationships with industry partners and vendors to support strategic business objectives.
- Helped the organization to adopt its digital transformation journey and maximize reach in the Indian digital industry.
- Increased company revenue by 45% through aggressive new market strategies.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Devised new promotional approaches like online classes & new courses to boost customer numbers and market penetration while enhancing engagement and driving growth.
Vice-President- Sales & Strategy
Mogae Media
Gurgaon
01.2012 - 01.2014
- Was responsible for driving the adoption of Airtel data-driven Mobile advertising solutions for brands and overseeing agency & client relationships nationally.
- Part of the Sales Management & Leadership team, driving revenue for the business nationally.
- Successfully scaled the company’s digital and monetization engine.
- My 30-member Sales team delivered double-digit revenue growth & did some award-winning mobile advertising campaigns.
- Responsible for developing the ad sales GTM Digital strategy, building in processes, and execution.
- Attracted new clients and developed strategic partnership deals with leading media agencies.
- Grew the business by 64 % in annual revenue.
- Positioned Mogae & Airtel's digital assets as a leader in the mobile advertising genre amongst the agency ecosystem and Key clients
- Worked closely with Digital Analytics teams for better insights for campaigns.
National Sales Manager
Microsoft Corporation (India) Pvt. Ltd
Gurgaon
01.2010 - 01.2012
- Responsible for driving brand advertising and monetization for Microsoft online products - MSN, MSN Mobile, Bing, Bing Mobile, Outlook, Windows Phone & Skype.
- Worked with the Enterprise Sales & partner teams to maximize sales,build product awareness and strategies for Key brands/accounts in India
- Managed projects for Large customers/ brands/ advertising agencies related to strategies, campaign management, solution selling strategy and Growth strategy.
- Exceeded targets by building, directing and motivating high-performing Partner Sales team .
- Drove sales with an annual target of over 10 million USD .
- Surpassed Sales target by130% of yearly quota FY10-11. Grew Ad sales revenue from +37% to 45% from 2009-to 12
- Lead annual sales and territory planning for the market and act as custodian of sales processes such as forecasting, Budgeting, CRM, and sales lead management
- Owned all aspects of sales planning, development and team and account management for categories and evaluated KPIs.
- Received ‘Can do' FY11 award & Share fighter FY11 award for outstanding leadership and strong commitment to Sales excellence.
- Collaborated cross-functionally with internal stakeholders and Global teams, to maintain consistent message and experience.
Assistant Vice President of Sales
Carwale
Gurgaon
01.2009 - 01.2010
- Heading revenue monetization for Carwale.com digital assets along with Sales strategy, pricing and yield management, Key Account Management, and branded content sales.
- Scaled the business achieving a 30% YOY growth & added new customers to the digital revenue.
- Negotiated and closed agreements with large customers like General Motors, Hyundai and monitored and analyzed performance metrics.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
Senior Account Manager
Yahoo India
Gurgaon
01.2006 - 01.2009
- Handled key performance clients for Display, WAP, and Search for Yahoo web services & devising GTM strategy.
- In charge of all Key digital accounts from Travel, Telecom, Government, Education categories
- Handled high profile account of client Ministry of Tourism, India - worth 35 million USD for a global campaign.
- Responsible for driving growth in revenue for key categories, new customer acquisitions, retention, and development
- YOY 45% revenue jump in categories handled.
- Delivered sales presentations and pitches to clients,Digital ad.agencies and drove development of digital advertising plans & strategies.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
Advertising Manager
Mediascope Publicitas
New Delhi
07.2002 - 06.2006
- Responsible for Ad Sales of major International Print publications & TV channels represented by the company (NYT, FT, CNT, in-flight TV, etc)
- Drove revenues for almost 30 publications from the US, Europe, and the Middle East along with portals like forbes.com, ft.com, and cnt.com
- Handled Ministry of tourism Incredible India international campaign of 120 million in 30 countries.
Sr. Account Executive
Crayons Advertising Pvt. Ltd
Jaipur
01.2000 - 01.2002
Education
MBA - Marketing
SGRITTS /PGDBM
Dehradun 04.1998 - 07.2000
Bachelor of Science ( B.Sc) -
University of Rajasthan
Jaipur 04.1995 - 07.1998
Fundamentals of Digital Marketing -Google -
Google
04.2022 - 04.2022
Analytics
Google Data Analytics Certificate
04.2022 - Current
Skills
Digital Strategy
Timeline
Fundamentals of Digital Marketing -Google -
Google
04.2022 - 04.2022
Analytics
Google Data Analytics Certificate
04.2022 - Current
Co-founder & Director
JBSS
01.2019 - 09.2021
Co-founder & Managing Partner
Medinabazaar.com
01.2016 - 01.2018
CEO & Digital Consultant
DMTI
01.2015 - 01.2016
Vice-President- Sales & Strategy
Mogae Media
01.2012 - 01.2014
National Sales Manager
Microsoft Corporation (India) Pvt. Ltd
01.2010 - 01.2012
Assistant Vice President of Sales
Carwale
01.2009 - 01.2010
Senior Account Manager
Yahoo India
01.2006 - 01.2009
Advertising Manager
Mediascope Publicitas
07.2002 - 06.2006
Sr. Account Executive
Crayons Advertising Pvt. Ltd
01.2000 - 01.2002
MBA - Marketing
SGRITTS /PGDBM
04.1998 - 07.2000
Bachelor of Science ( B.Sc) -
University of Rajasthan
04.1995 - 07.1998
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