DEEPTI KAUL
Faridabad
Summary
Professional content management expert with proven track record in creating and implementing high-impact content strategies. Strong focus on team collaboration and adaptability, ensuring seamless execution of projects and alignment with changing business needs. Expertise in SEO, content creation, editorial oversight, and digital marketing. Reliable and results-driven with excellent communication and leadership skills.
Overview
20
20
years of professional experience
Work History
Senior Content Manager
Adfactors PR
04.2024 - Current
- Seamless execution of TV/Radio/digital integrated campaigns.
- CXO communication for e-commerce, learning companies, and technology firms.
- Develop and execute content strategy aligned with brand goals.
- Lead and manage writers, ensuring quality and adherence to brand standards.
- Oversee diverse content types - press releases, press notes, briefing documents.
- Collaborate with various clients for their content requirements.
- Stay updated on industry trends and incorporate new strategies into content efforts.
Content Manager
Adfactors PR
07.2023 - 04.2024
- Seamless execution of TV/Radio/digital integrated campaigns.
- CXO communication for e-commerce, learning companies, and technology firms.
- Develop and execute content strategy aligned with brand goals.
- Lead and manage writers, ensuring quality and adherence to brand standards.
- Oversee diverse content types, ensuring timely delivery and alignment with campaigns.
- Collaborate with various clients for their content requirements.
- Stay updated on industry trends and incorporate new strategies into content efforts.
Manager Content Management and Operations
Xiaomi Technology
09.2020 - 03.2023
- Short video content moderation (achieved 98% accuracy).
- UGC short videos language tag accuracy (achieved between 97%-98% accuracy).
- Influencer acquisition - saved company 10% or more on every influencer payment.
- Analyze short videos data and predict current market trends.
- Liaise with legal teams to create agency contracts and sub-contracts for creators.
- Monitor, manage, and grow the influencer and creator community.
- Track, analyze, and communicate quantitative and qualitative metrics.
- Held training programs for internal and external teams.
Content Manager
SHAREit Technology
08.2019 - 09.2020
- Achieved the highest CTR of 75% while handling short video content distribution on the app for OTT partner (VOOT) account.
- Monitor short video content quality to ensure community ecological security.
- Track, analyze, and communicate quantitative and qualitative metrics.
- Brainstorm ideas with clients and stakeholders to maximize project potential.
- Research & discover cultural trends across a diverse spectrum of topics.
- Work closely with Indian-Chinese departments to respond immediately to relevant operations' needs.
- Participate in the development of quality inspection standards and continuously optimize the process and system platform.
Content - Lead Consultant
Aureans
02.2019 - 07.2019
- Part of the core team responsible for launching the app.
- Coordination with UI/UX team while developing the interface, new features, or updating functionality on the app and the website.
- Evaluate client requirements and content standards, producing copy to project briefs.
- Perform thorough testing and analysis to eliminate error and risk.
- Research on leaders' political journeys and personal as well.
- Interaction with users on Raajneeti & Babbles.
Head - Social & Content Partnership
MoppoMobi Technologies Private Limited
04.2018 - 02.2019
- Handling the company's social presence (Facebook, Twitter, Instagram, Pinterest, and Google+).
- Develop and implement overarching social media strategies.
- Perform regular research to stay abreast of emerging social trends.
- Overseeing the promotion to increase downloads and retain users.
- Improve user interaction by adding suggested texts and auto-replies.
- Gather data on engagement rate, reach, and impressions to enhance online campaigns.
- Launched Hindi service, which gained the highest page views.
Freelance SEO Writer and Proofreader
AlgoritZ Technologies
04.2017 - 03.2018
- Rewriting meta descriptions and suggesting trending keywords.
- Evaluate client requirements and content standards, producing copy to project briefs.
- Employ task prioritization and time management skills to work on multiple projects simultaneously.
- Conduct research on assigned topics, generating comprehensive, factual content.
- Edit projects in each stage to improve writing, eliminate errors, and identify areas of improvement.
Senior Writer
Connected to India
10.2016 - 03.2017
- Brainstormed with fellow writers to determine new topics and stories.
- Research, plan, and produce in-depth articles based on the Indian diaspora.
- Conduct research on assigned topics, generating comprehensive, factual content.
- Wrote and proofread blog and social media posts, website copy, and articles.
- Interview industry leaders and experts by phone, Skype, and in person.
Sr Content Writer
INDIA TV (Independent News Service Pvt Ltd)
07.2013 - 07.2016
- Lead Entertainment and Lifestyle sections.
- Conduct research on assigned topics, generating comprehensive, factual content.
- Produce content packages under tight deadlines for Entertainment and current affairs breaking news.
- Strategize and promote content on social media.
- Data analysis for regular reporting of footfall numbers on Entertainment and lifestyle verticals.
- Liaise with designers and developers to deliver web page layouts and formats in line with project demands.
Sr. Sub Editor
India Today
04.2010 - 07.2013
- Writing, editing, content management, coordination with the SEO team, freelancers, photographers, create web specials.
Sr. Sub Editor
NDTV
11.2009 - 04.2010
- Reporting, editing, create web specials, coordinate with the marketing team.
Sr. Copy Editor
Hindustan Times
11.2005 - 11.2009
- Reporting, editing, create web specials, coordinate with the marketing team.
Education
Post Graduate Diploma - Journalism and Mass Communication
IGNOU
01.2008
Bachelors - Journalism and Mass communication
CCS UNIVERSITY
01.2005
Skills
- SEO writing
- Writing & Editing
- CXO Thought leadership
- Data Analysis (Predicting Trends)
- Competitor Analysis
- Community Building and Management
- KOL Growth and Management
- Content Management
- Team Management
- Social Media
- Short-Video Platforms
Timeline
Senior Content Manager
Adfactors PR
04.2024 - Current
Content Manager
Adfactors PR
07.2023 - 04.2024
Manager Content Management and Operations
Xiaomi Technology
09.2020 - 03.2023
Content Manager
SHAREit Technology
08.2019 - 09.2020
Content - Lead Consultant
Aureans
02.2019 - 07.2019
Head - Social & Content Partnership
MoppoMobi Technologies Private Limited
04.2018 - 02.2019
Freelance SEO Writer and Proofreader
AlgoritZ Technologies
04.2017 - 03.2018
Senior Writer
Connected to India
10.2016 - 03.2017
Sr Content Writer
INDIA TV (Independent News Service Pvt Ltd)
07.2013 - 07.2016
Sr. Sub Editor
India Today
04.2010 - 07.2013
Sr. Sub Editor
NDTV
11.2009 - 04.2010
Sr. Copy Editor
Hindustan Times
11.2005 - 11.2009
Bachelors - Journalism and Mass communication
CCS UNIVERSITY
Post Graduate Diploma - Journalism and Mass Communication
IGNOU