DEEPTI MALIK

As a Marketing & Communication Specialist at Bank of Baroda, I lead marketing initiatives for wealth management products to enhance client penetration, and drive revenue for wealth management products, ensuring strategic alignment with business goals. Few of my responsibilities include:

• Planned and executed campaigns for promoting banks' wealth management offerings, launching new investments, and protection solutions.
• Generated ideas to increase sales through creative promotions.
• Implementing comprehensive digital marketing plans aligned with wealth management goals to enhance brand visibility.
• Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
• Managed creation of marketing materials, collateral and sales support tools.
• Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
• Identified opportunities for new client acquisition through various marketing channels.
• Drove consistent, relevant traffic and leads from our social network presence.
• Creating and executing targeted email and social media campaigns, achieving significant increases in engagement metrics.
• Overseeing the production of digital assets and educational content, including the 'Thursday Thought' initiative, the monthly wealth magazine 'Wealth Insights,' and other educational content to effectively communicate the bank's value proposition.
• Led the end-to-end execution of the bank's digital platforms for both investments and insurance products, from conceptualization to deployment, ensuring seamless functionality and user experience. Managed cross-functional teams, coordinated with stakeholders, and oversaw content integration to align with business goals.
• Organizing and managing exclusive client engagement events, such as Leadership Chronicles and Expert Insights, both virtually and in person, to strengthen relationships, and showcase our wealth management expertise.

• Cultivated and managed client relationships as a Yes First Relationship Manager at Yes Bank, delievring end to end banking solutions that drove customer satisfaction and loyalty.
• Leveraged in-depth market knowledge to identify growth opportunities, penetrate the mapped customer book for investment and insurance solutions, and enhance portfolio performance.
• Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.

• Managed a diverse portfolio of high-net-worth clients at Karvy Private Wealth, providing customized wealth management solutions to meet individual financial goals and objectives.
• Developed and implemented investment strategies based on comprehensive market analysis, enhancing client portfolios and driving significant growth in assets under management.

• Successfully drove client acquisition for the Citigold premium segment at Citibank, targeting high-net-worth individuals, and consistently expanding the customer base through tailored financial solutions.
• Expanded the bank's client base by effectively onboarding new customers to the Citigold premium segment, enhancing overall customer loyalty and satisfaction.