Deepti Mittal
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
12
12
years of professional experience
Work History
Brand Manager & Product Manager
Bikano foods pvt ltd
New Delhi
06.2023 - 10.2023
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Conducted market research to identify target customer segments, preferences, and trends.
- Developed and implemented successful marketing strategies for a new brand.
- Reviewed customer feedback surveys to identify areas of improvement in product features or services offered by the company.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Established metrics to measure the success of each marketing activity or campaign.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
- Organized trade shows and conferences to increase brand awareness in key markets.
- Developed partnerships with influencers in relevant industries to promote the brand's message through their channels.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Evaluated existing processes related to branding efforts to ensure they are efficient and effective.
- Oversaw the production of branded merchandise such as apparel items or promotional items.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Provided guidance on how best to leverage digital technologies such as AI or machine learning algorithms when creating marketing campaigns.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Collaborated with team to forecast based on sales and product profitability.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Maintained budget to consistently keep within monetary parameters.
- ATL campaign , Digital campaigns, Radio,print ,TV, Newspaper ads , Pricing, Packaging, New product Development , category growth.
- Social media campaign / Tracking performance of existing campaigns/ Facebook meta ads / Google analytics/ Campaign ROI .
- Planning and coordinating with different media agency / packaging agency / media houses / Digital agency
- Working aggressively on new product development from product conceptualization to GTM therapeutic
- Responsible for Brand P& L from ideation to execution , therapeutic TVC development and media deployment.
Brand Manager
GRB Dairy foods pvt ltd
New Delhi
07.2022 - 09.2022
- Conducted market research to identify target customer segments, preferences, and trends.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Organized trade shows and conferences to increase brand awareness in key markets.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
Marketing Manager
Hindustan coca cola beverages Pvt Ltd
Bangalore
09.2019 - 11.2021
- Developed and implemented marketing plans for new products.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions to promote brand awareness.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Monitored competitors' activities to keep up with industry trends.
- Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
Hindustan Unilever Ltd
Hindustan Unilever Ltd
New Delhi
04.2015 - 09.2019
Nestle
Nestle India Ltd
New Delhi
05.2014 - 06.2015
Education
MBA - Brand Management And Communication
Mudra Institute of Communication Ahmedabad
Ahmedabad 06.2023
MBA -
Institute of Technology And Management
Bangalore 06.2011
MBA - Digital Marketing And Analytics
Indian School of Business, Hyderabad
Hyderabad Skills
- Brand management
- Growth Tracking
- Campaign Planning
- Budget Formulation
- Brand Positioning
- Promotion Development
- Brand-Building Strategies
- Market Analysis
- Brand Strategy
- Social Media Campaigns
- Advertising Expertise
- Marketing Support
- ATL and Digital marketing
- Product Management
Languages
English
Proficient
C2
Himdi
Beginner
A1
Timeline
Brand Manager & Product Manager
Bikano foods pvt ltd
06.2023 - 10.2023
Brand Manager
GRB Dairy foods pvt ltd
07.2022 - 09.2022
Marketing Manager
Hindustan coca cola beverages Pvt Ltd
09.2019 - 11.2021
Hindustan Unilever Ltd
Hindustan Unilever Ltd
04.2015 - 09.2019
Nestle
Nestle India Ltd
05.2014 - 06.2015
MBA - Brand Management And Communication
Mudra Institute of Communication Ahmedabad
MBA -
Institute of Technology And Management
MBA - Digital Marketing And Analytics
Indian School of Business, Hyderabad
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