Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
Generic

DEEPTO CHOUDHURY

Bengaluru

Summary

Dynamic marketing professional with a strong background in digital marketing and media management. Proven track record of driving measurable results.

Analytical and collaborative professional specializing in marketplace strategy. Demonstrated ability to leverage data-driven insights to enhance sales growth and optimize marketing performance for multiple leading brands.

Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.

Overview

7
7
years of professional experience

Work History

KEY ACCOUNTS MANAGER

Myntra
Bengaluru
08.2024 - Current
  • Account owner, developed strategies and visibility plans across the Myntra platform.
  • Leveraging the on-platform Ad driven visibility capabilities using Display Ads to help smaller D2C brands to gain SOV share and gain visibility amongst the Myntra audiences.
  • Thus compete with larger FMCG brands in the Beauty and Personal Care Category and develop search strategies to help boost sales through PLA Ads.
  • Analysis of data at a granular level to provide insights to grow the overall businesses on Myntra.
  • Worked on new-age D2C brands such as Mamaearth, Sugar, Pilgrim, Bella Vita, Minimalist, Dot & Key etc.
  • Media planning for visibility assets to drive on-platform SOV and gain market share by analysing performance data, along with various on-platform and off-platform activations.
  • Figuring out avenues for growth and driving revenue with a strategic data-led approach.
  • For E.g.: Deployed on-platform top-nav widget, based on historic data to relevant custom audiences to increase New to Brand (NTB) customers and brand recall by 600% and 100% respectively.
  • Helped brands achieve 2X growth in SOV within 2 months through on and off-platform activations, through sub-category sponsorships, in-app notifications and off-app social posts.

ASSOCIATE - ECOMMERCE

Performics
Bengaluru
12.2023 - 08.2024
  • Company Overview: Specialty in E-commerce and Q-commerce Digital Marketing.
  • Managed media spends of up to Rs. 2.5 Cr. across various categories of brands.
  • Categories- FMCG (Beauty and Foods), Fashion, Lifestyle and Electronics.
  • Time, day and location based planning of campaigns to maximise paid sales by 300%.
  • 150% reduction in paid ACoS and 300% in paid sales for a ROI centric approach through detailed analysis, professional strategy and correct optimization.
  • Implemented data-driven strategies based on historic trends, resulting in a 20% reduction in customer acquisition costs (CAC) and a 25% increase in customer lifetime value (CLV).
  • Owned account strategy and planning for the E-commerce and Q-commerce landscapes.
  • Discussions with stakeholders to provide insights about account performance.
  • Implement category, product and platform knowledge to plan, strategize and ensure smooth operation of accounts with team.
  • Delivering strategies and growth at a sustainable ROI.
  • Worked on brands within ITC, such as Sunfeast Biscuits, Sunfeast Milkshakes, ITC Master Chef Frozen, Candyman, Fabelle Chocolates and Sunbean Coffee.
  • Managed media spends up to 90L across all platforms and scaled up major ITC FMCG brands.
  • Meta collab Ads to drive audiences to Q-Commerce platforms like Blinkit, Zepto and Swiggy along with on-app activations, targeted major Metropolitan cities to boost sales by 300% in 4 months for Sunfeast Dark Fantasy Desserts.
  • Specialty in E-commerce and Q-commerce Digital Marketing.

SENIOR MARKETING ANALYST - MARKETPLACE

Hiveminds
Bengaluru
10.2021 - 12.2023
  • Complete ownership of accounts, discussions with stakeholders, provided data backed insights, tracked performance and assisted team to boost growth using marketing campaigns to effectively drive performance.
  • Helped brands like Titan Clocks and Coco Soul grow on-platform business within a span of 1 year.
  • Wherein Titan Clocks achieved 6x growth in 6 months since launch.
  • Managed ₹3.5 Cr. media spends across brands (Marico, Titan, Godrej, boAt), optimizing campaigns to achieve a sustainable RoAS.
  • Scaled up Titan Clocks overall sales by 600% within 6 months of launch on Amazon.
  • Scaled Parachute Onion Oil by 300% since launch and brought in 150% efficiency within 2 months of launch.
  • Worked on flagship brands such as Saffola, Parachute, Cinthol, Titan, Fastrack, Tommy Hilfiger Watches and Boat Audio.
  • Scaled-up digital only startup brands such as Coco Soul.
  • Relying on past data and current market trends to help brands achieve growth.
  • Took account ownership and carried out client servicing to better understand stakeholder requirements and suggest strategies to boost business and performance.

BUSINESS DEVELOPMENT ASSOCIATE

Mastree
Bengaluru
10.2020 - 11.2020
  • Company Overview: Children's education platform.
  • Interacted with consumers to provide information about the children's education platform Mastree to drive consumers to the platform.
  • Engaged with consumers to provide insights about the flagship products.
  • Developed relations with consumers to help them along the journey of using Mastree products.
  • Children's education platform.

TECHNICAL SUPPORT ENGINEER

HP Inc.
Bengaluru
10.2018 - 03.2019
  • Connected with commercial customers across the south pacific region of Australia and New Zealand to provide solutions regarding commercial and enterprise computer systems.
  • Connected with overseas commercial clients such as Amul and various other clients to provide computer related solutions.
  • Understand concerns of the client and provide effective solutions.

Education

PG CERTIFICATION - DIGITAL MARKETING AND COMMUNICATION

Upgrad Education
Ahmedabad

BUSINESS MANAGEMENT - DIGITAL MARKETING

IIT Delhi
New Delhi

B.E. - MECHANICAL ENGINEERING

Sir M visvesvaraya institute of Technology
Bengaluru, Karnataka

Skills

  • E-commerce growth and performance marketing
  • Digital marketing strategy
  • Strategic planning and media management
  • Data analysis for sales growth
  • Business development
  • Cross-functional collaboration
  • Team leadership
  • Media planning and execution
  • Revenue generation strategies
  • Market research and insights
  • Adaptability and flexibility
  • E-commerce sales strategies
  • Problem solving skills
  • Attention to detail in account management

Accomplishments

  • New Product Launch onto Marketplace and Account Onboarding for Marico Brands, Launched NPDs like Parachute Advansed Onion Hair Oil and Parachute Advansed Curry Leaves Oil onto Marketplace platforms like Amazon and Flipkart.
  • Silver Award in Digiplus Awards held by Economic Times Brand Equity, Scaled up Titan Clocks overall sales on Amazon by 600%, within 6 months of launch to bag silver award.
  • Scaling Godrej Cinthol Soaps, SKU, keyword and pricing level analysis to scale-up Godrej Cinthol soaps by 200% during key-events like Amazon summer sale to boost overall sales through on-platform paid activations.

Timeline

KEY ACCOUNTS MANAGER

Myntra
08.2024 - Current

ASSOCIATE - ECOMMERCE

Performics
12.2023 - 08.2024

SENIOR MARKETING ANALYST - MARKETPLACE

Hiveminds
10.2021 - 12.2023

BUSINESS DEVELOPMENT ASSOCIATE

Mastree
10.2020 - 11.2020

TECHNICAL SUPPORT ENGINEER

HP Inc.
10.2018 - 03.2019

PG CERTIFICATION - DIGITAL MARKETING AND COMMUNICATION

Upgrad Education

BUSINESS MANAGEMENT - DIGITAL MARKETING

IIT Delhi

B.E. - MECHANICAL ENGINEERING

Sir M visvesvaraya institute of Technology

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