Adobe Marketing Suite
Delin Dharod
Brand-Focused Marketing Leader | Social, Content & Growth
Mumbai
Summary
Brand-Focused Marketing Leader with 17 years of experience (Fintech, Digital Agency, Lending, Real Estate)
Proven ability to build brand story and drive revenue from online sources
Overview
17
17
years of professional experience
11
11
years of post-secondary education
5
5
Languages
Work History
Co-Founder & Marketing Director
Inner Edge Investments
08.2024 - Current
- Company Overview: Crowdsourced Hedge Fund for retail investors
- Brand Development
- Consumer Education Seminars
- Analysing Investments & Hedge Setups
- Liaising with authorities for license to operate and market the fund
- Crowdsourced Hedge Fund for retail investors
GM Digital Marketing
Ashwin Sheth Group
08.2023 - 08.2024
- Accountable for digital contribution to topline
- Uplifting the entire digital portfolio of the company
- Growing The Tech Stack, AI Campaigns, SFDC Integration, Marketing Automation
- Optimize Quality of user acquisition while maintaining CAC
- Liaise with Sales & Pre-sales heads and daily/weekly check-in for conversion status
- Annual Target of 100 cr.
- Social Media Innovations
- Company SPOC for SFDC Processes
GM Marketing
Fosun Hive
11.2021 - 07.2023
- Accountable for ROI from digital efforts
- Accountable for Online Brand Presence
- Omni-Channel Tracking across FB, Google Search, GDN s Programmatic ads
- Setup Marketing Automation and Funnel Via Hubspot and Salesforce
- Liaising with Digital Agencies and Maintaining
- Lead Quality as well as CoA
- Liaising with internal teams to automate processes
- Competition Analysis Using Indextap and Zapkey
- Online Competition Analysis using Google Search console, Similarweb, Keyhole, Sprout Social etc.
- Average digital conversions improved by 18%
- 60 cr. Annual Revenue from Digital Efforts
- 10 cr. From Organic activities Annual Budget- 60 Lakhs (100x ROI)
DGM Brand
Indiabulls Group
02.2018 - 02.2021
- Monitoring all communications for all Indiabulls Group Brands Indiabulls Housing Finance, Indiabulls Real Estate, Indiabulls Foundation, Indiabulls Securities, Indiabulls Consumer Finance
- Stakeholder management from Directors to middle managers to front-line executives
- Ensuring the champions of all verticals route all communication through a central approval mechanism (West Region)
- Liaising with each brand's team and agencies to ensure all communication align with the core values of the brand
- During Launches, phased brand briefing for everyone involved
- Monthly Reviews + Forecast with North Region brand team to ensure we are applying best practices on brand communications
- International Marketing- NRI GTM Strategies
- UI/ UX, Product Testing to ensure customer experience stays top notch
- Conducting Mystery Shopper Exercise each quarter and holding review discussions with respective teams and individuals
- Part of CRM Transition Team- Salesforce migrated to MS Dynamics
- Developing Experience rating and escalation matrix into the CRM module
- Including strict tracking of TAT
- Brand Alliances Barter Management with Media Entities
- Like MoneyControl (NW18), Times Digital, ET, NDTV, HT, Mint etc.
- Strategic alliances for coupons, referral loyalty programs etc.
- Brand Sentiment Reporting via social media and surveys
- Sentiment Analysis via focus groups once a year
- Optimization Of SEO, ASO, Social Media, ORM Via Agencies
- Brainstorming Strategies With Agencies For BTL, Outdoor Advertising etc.
- Managed Direct Team of 4 | On the fly Teamwork with 70+ internal stakeholders and 160+ external representatives
AGM- Digital Marketing
Sheth Creators Pvt. Ltd.
09.2016 - 01.2018
- Build and manage the entire digital portfolio of the company
- Generating Quality Leads
- Managing 6cr+ Annual Budgets spread across 4 Projects
- Tapping International Markets and Finding Newer Markets To Sell To
- Implementing new business process to enhance overall sales
- Ensuring proper Lead Management throughout the system
- Implemented LMS/CRM s ensured smooth transition throughout the organization by conducting rigorous training and providing relentless support for 6 months
- 120+ Walkins in a single month from Digital Campaigns
- 200 cr. Annual Revenue generated via online channels with 1.5 Cr. Budget (130x ROI)
- Won Award For ‘Best Marketing Campaign Of The Year’ For Auris Serenity At Rising Leadership Awards
Head Brand & Growth
Digissential Enterprises
11.2014 - 06.2016
- Company Overview: Fintech App
- Entire Brand developed from the ground up
- Planned and Executed Go-To-Market, Sustenance, Retention, ROI and LTV optimization
- Aligning Brand Values and incorporating into digital strategies
- User Acquisition- Achieved Target of 300k users in launch quarter 1mn users by end of 1st year (Budget used- 60 Lakhs)
- Leveraging Content- Generating Word-Of-Mouth the startup via media vehicles like ET, YourStory, Business Standard etc. via appealing content
- Leveraging Social Media- Viral twitter campaigns, influencer marketing, growth hacking and direct app downloads via social media integrations
- User Engagement- Improved Average Time Spent - 1.12 mins to 5.04 mins
- Product s UI/UX Optimization based on consumer behaviour data on the app
- Marketing Automation- Appoxee, Hubspot, Haptik, Mailchimp etc.
- Programmatic campaigns (Doubleclick)
- App Analytics- Tracking Efficiency Of Marketing Campaigns
- Managed Team of 5 people
- Fintech App
Account Lead
WAT Consult
09.2012 - 10.2014
- Handled Performance Marketing and Social Media of 6 major brands simultaneously
- 1 Cr.+ Monthly Media Spend Handled
- Accountability for ROI + Brand visibility
- Social Media, ORM SEO Strategy
- Running Social Media Campaigns on key dates ensuring engagement
- Building trust with clients and expanding the account
- Influencer Campaigns for each brand
- Won an Award For Godrej Appliances Twitter Campaign
- Brands like Godrej Appliances, Nature’s Basket, Taj Hotels, Thomas Cook, LT Mutual Fund etc.
- Visualising and Copywriting for Godrej Cartini Launch
- Tracking social media conversions for Ecommerce and D2C sales on all Godrej Brands During Campaigns
- Voice Overs for Digital Video Ads
Marketing Manager
Miles Voyage
06.2010 - 09.2012
- Creating brand book, brand tone etc.
- Incorporating brand identity in all marketing collaterals
- Corporate Website- concept to delivery
- Social Media Strategy
- Influencer Marketing
- Video Content for Social Media
- Itinerary/Destination Promotion via Database Marketing
- Sourcing Distributors from across India
- Managing Print and Digital Advertising
- Handling Online Corporate Enquiries
- Tracking and Optimising marketing efforts
Brand Sentiment Analyst
Wipro
12.2008 - 06.2010
- Conducting Brand Survey in UK for British Telecom
- Customer Satisfaction Reports to Marketing Leaders
Education
Bachelor Of Mass Media -
Mumbai University
Mumbai, India04.2012
MBA - Organizational Leadership
IIMK-UWA
Kozhikode, India 04.2001 -
Skills
Freelance Projects
- Ogilvy - QualComm Activation, Mumbai
- Horlicks - Foodles Promotion, Various schools across Mumbai
- Sony Pictures - Smurfs 2, Multiplex Promotion across Mumbai
- Walt Disney - Emcee At Marvel Comics Activation, Mumbai
- Carlsberg - World Cup Promotion, Mumbai
- Wedding Photography
- Wedding Event Production
Accomplishments
2015 1mn Active users acquired in 90 days
2019 Brand Sentiment score from 6.4 to 8.9 in 12 months
2016 120+ online conversions on high-ticket product
2024 60%+ social engagement growth consistently for 8 months
2025 30+ high ticket conversions and 0-10000+ total follower via organic means on social
Software
Salesforce
Adobe Creative Suite
Hootsuite
Hubspot
Sprinklr
AI Tools
GA4
Interests
Movies
Researching new AI
Travel
Reading/ Writing
Music
Analysis of Listed SME
Timeline
Co-Founder & Marketing Director
Inner Edge Investments
08.2024 - Current
GM Digital Marketing
Ashwin Sheth Group
08.2023 - 08.2024
GM Marketing
Fosun Hive
11.2021 - 07.2023
DGM Brand
Indiabulls Group
02.2018 - 02.2021
AGM- Digital Marketing
Sheth Creators Pvt. Ltd.
09.2016 - 01.2018
Head Brand & Growth
Digissential Enterprises
11.2014 - 06.2016
Account Lead
WAT Consult
09.2012 - 10.2014
Marketing Manager
Miles Voyage
06.2010 - 09.2012
Brand Sentiment Analyst
Wipro
12.2008 - 06.2010
MBA - Organizational Leadership
IIMK-UWA
04.2001 -
Bachelor Of Mass Media -
Mumbai University
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