Summary
Overview
Work History
Education
Skills
Timeline
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Delshya Selvaraj

Senior Product Marketing Specialist
Bangalore

Summary

Industrious Product Marketing Specialist offering 7 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of copywriting, sales enablement and project management.

Overview

7
7
years of professional experience
6
6
years of post-secondary education

Work History

Senior Product Marketing Associate

Facilio Technologies
Bangalore
03.2023 - Current
  • Part of a vertical-focused GTM team, aimed at educating the audience of a new product different from what's available in the market.
  • Created ToFU content aimed at audience education including blogs, e-books, thought-leadership articles and more.
  • Worked with the demand gen team in sharpening message for paid campaigns and increasing lead generation by 64%.
  • Conducted webinars aimed at the US and UK audience with a customer, actively owning and driving registrations from multiple channels.

Partner Marketing Manager

Fyle Technologies
Bangalore
03.2020 - 02.2023
  • Captured new customers by optimizing business strategies and launching product features to diversify offerings.
  • Built and strengthened strategic relationships with partners, accounting firms and VARs.
  • Authored and executed press releases and thought leadership articles for new product releases, significant milestones, and partnerships.
  • Executed direct mail campaigns in the US from Bangalore, bringing in over 100+ leads and increasing brand awareness and recall.
  • Continually maintained and improved the company's reputation and positive image in markets served via marketplace listings and reviews.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns and launch new product features.
  • Conducted extensive customer interviews to understand customer problems and refined website messaging to align product offerings better.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Owned and executed 10+ events in the US region for our target audience, right from planning, execution, collaterals, swag, and post-event follow-ups and nurturing, bringing in a lead inflow of over 500 MQLs.

Lead - Content Marketing

LeadSquared
Bangalore
05.2016 - 03.2020
  • Contributed a wealth of content to the website - including articles, e-books, case studies, feature pages, and website.
  • Headed a team of designers and freelancers and was the principal editor for all incoming blogs and content pieces.
  • Increased website traffic by 20% using SEO best practices and tools such as MOZ, SEMrush, Google Analytics, and Google Webmasters.
  • Used organic traffic data to analyze MRR from the content effort. Contributed 16% to total MRR in 2019 and increased number of demos by 71% each month.
  • Organized in-house customer events (Bangalore, Delhi, and Mumbai)to boost customer engagement and adoption. Brought in an upgrade of 2.5 lacs MRR per event.
  • Performed customer-centric research to identify sales blockers and brought in new MRR of 50,000 INR in 15 days.

Education

MBA - Marketing

Xavier Institute of Management And Entrepreneurshi
Bangalore, India
06.2013 - 04.2015

B.E - Electronics And Instrumentation

Valliammai Engineering College
Chennai, India
09.2008 - 06.2012

Skills

Market Analysis

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Timeline

Senior Product Marketing Associate

Facilio Technologies
03.2023 - Current

Partner Marketing Manager

Fyle Technologies
03.2020 - 02.2023

Lead - Content Marketing

LeadSquared
05.2016 - 03.2020

MBA - Marketing

Xavier Institute of Management And Entrepreneurshi
06.2013 - 04.2015

B.E - Electronics And Instrumentation

Valliammai Engineering College
09.2008 - 06.2012

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Delshya SelvarajSenior Product Marketing Specialist