Delshya Selvaraj
Senior Product Marketing Specialist
Bangalore
Summary
Industrious Product Marketing Specialist offering 7 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of copywriting, sales enablement and project management.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Senior Product Marketing Associate
Facilio Technologies
Bangalore
03.2023 - Current
- Part of a vertical-focused GTM team, aimed at educating the audience of a new product different from what's available in the market.
- Created ToFU content aimed at audience education including blogs, e-books, thought-leadership articles and more.
- Worked with the demand gen team in sharpening message for paid campaigns and increasing lead generation by 64%.
- Conducted webinars aimed at the US and UK audience with a customer, actively owning and driving registrations from multiple channels.
Partner Marketing Manager
Fyle Technologies
Bangalore
03.2020 - 02.2023
- Captured new customers by optimizing business strategies and launching product features to diversify offerings.
- Built and strengthened strategic relationships with partners, accounting firms and VARs.
- Authored and executed press releases and thought leadership articles for new product releases, significant milestones, and partnerships.
- Executed direct mail campaigns in the US from Bangalore, bringing in over 100+ leads and increasing brand awareness and recall.
- Continually maintained and improved the company's reputation and positive image in markets served via marketplace listings and reviews.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns and launch new product features.
- Conducted extensive customer interviews to understand customer problems and refined website messaging to align product offerings better.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Owned and executed 10+ events in the US region for our target audience, right from planning, execution, collaterals, swag, and post-event follow-ups and nurturing, bringing in a lead inflow of over 500 MQLs.
Lead - Content Marketing
LeadSquared
Bangalore
05.2016 - 03.2020
- Contributed a wealth of content to the website - including articles, e-books, case studies, feature pages, and website.
- Headed a team of designers and freelancers and was the principal editor for all incoming blogs and content pieces.
- Increased website traffic by 20% using SEO best practices and tools such as MOZ, SEMrush, Google Analytics, and Google Webmasters.
- Used organic traffic data to analyze MRR from the content effort. Contributed 16% to total MRR in 2019 and increased number of demos by 71% each month.
- Organized in-house customer events (Bangalore, Delhi, and Mumbai)to boost customer engagement and adoption. Brought in an upgrade of 2.5 lacs MRR per event.
- Performed customer-centric research to identify sales blockers and brought in new MRR of 50,000 INR in 15 days.
Education
MBA - Marketing
Xavier Institute of Management And Entrepreneurshi
Bangalore, India 06.2013 - 04.2015
B.E - Electronics And Instrumentation
Valliammai Engineering College
Chennai, India 09.2008 - 06.2012
Skills
Market Analysis
Strategic planning
Copywriting expertise
Digital marketing
Research methods
Timeline
Senior Product Marketing Associate
Facilio Technologies
03.2023 - Current
Partner Marketing Manager
Fyle Technologies
03.2020 - 02.2023
Lead - Content Marketing
LeadSquared
05.2016 - 03.2020
MBA - Marketing
Xavier Institute of Management And Entrepreneurshi
06.2013 - 04.2015
B.E - Electronics And Instrumentation
Valliammai Engineering College
09.2008 - 06.2012