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DENISE KARUMBAIAH MV
Bangalore
Summary
Results-driven Ad Intel Analyst in media intelligence, data validation, and advertising operations. Proficient in Ad Attribute Coding, Raw Log Matching, MediaPad, and quality assurance, with expertise in managing high-volume datasets across multiple media platforms. Recognized for delivering accurate, reliable data while consistently meeting quality and turnaround time targets.
Work History
Ad Intel Analyst (Data Entry Coordinator)
Nielsen Media India Pvt Ltd
Bangalore, Karnataka
10.2025 - Current
- Processed 500+ advertising records daily across Television, Radio, Cinema, Out-of-Home (OOH), and Creative Out Of Home (CROOH) platforms, consistently achieving 98–99% data accuracy.
- Contributed to AI automation testing for MediaPad by validating automated advertisement matching workflows, identifying defects, and providing feedback to improve system accuracy, reliability, and process efficiency.
- Validated advertising datasets through Raw Log Matching, MediaPad operations, and MTV Manual Matching, identifying and resolving data discrepancies to improve data quality and reporting accuracy.
- Managed RTV, STV, and Radio advertisement processing by monitoring, verifying, and classifying media content in accordance with Nielsen's Standard Operating Procedures (SOPs) and quality guidelines.
- Collaborated with cross-functional quality and operations teams to investigate exceptions, resolve data inconsistencies, and maintain timely delivery of high-volume advertising intelligence projects.
Business Development Associate Intern
Dotline Web Media Pvt Ltd
Bangalore
05.2025 - 07.2025
- Created website content for an Australian client and helped them redesign the website with the help our web development team.
- Generated over 1000 + custom outbound emails to identify and engage clients across various sectors like real estate, hospitals and services.
- Scheduled 10 client meetings and have 20 inquiries in the pipeline so far.
- Conducted in-depth market and competitor research using tools like SEO Analyzer and GT Metrix for new growth opportunities, and to improve outreach.
Business Development Associate Intern
Wayspire Ed Tech Private Limited
Bangalore
02.2025 - 05.2025
- Generated around 350+ prospects via LinkedIn and other social media platforms to get in touch with the student coordinators and class representatives.
- Achieved growth in new client acquisitions through cold calling and on-site exhibitions which resulted in the generation of 150+ leads.
- Successfully converted 10 leads into customers generating a revenue of 1 Lakh INR.
Management Trainee
Krishi Creations
Mysore
01.2023 - 08.2023
- Coordinated with architects and engineers, reducing any delays.
- Monitored project progress and reduced bottlenecks through proactive reporting and risk mitigation.
- Implemented a structured communication system, leading to increase team efficiency.
- Resolved client issues by delivering excellent customer service and maintaining positive attitude.
- Performed administrative tasks such as data entry, filing, and document preparation.
Skills
- Data Analysis
- Media Monitoring & Ad Tracking
- Data Validation & Quality Assurance
- Data Standardization & Classification
- Market Research & Competitive Analysis
- Excellent Verbal and written communication
- Lead generation & client acquisition
- Workflow Optimization
- Reporting & Documentation
- Cross-functional Collaboration
- Customer Relationship Management
- Adaptability and flexibility
- Problem-solving
- Time management
- Data-driven decision making
Education
MBA - Marketing & Operations Management
10.2023 - 07.2025
BBA - Marketing
08.2023 - 09.2025
Accomplishments
- Maintained 98–99% data accuracy across advertising intelligence processes while consistently meeting quality and turnaround time (TAT) targets.
- Ranked among the Top 4 performers within the team at Nielsen India Media Pvt. Ltd. based on productivity, quality, and operational performance.
- Generated ₹1,00,000 in revenue during a 3-month internship by achieving sales targets and contributing to business growth through effective customer engagement and sales execution.
Affiliations
- National Service Scheme (NSS) – Engaged in community development programs aimed at personality development and social impact
- Young Indians (YI) - Participated in organizing blood donation drives, tree plantation campaigns, and cleanliness initiatives
- National Cadet Corps (NCC) - National Integration Camp (NIC), Focused on unity in diversity, cross-cultural teamwork and leadership
Certification
- The Fundamentals of Digital Marketing (Google Digital Garage)
- Campus to Corporate (IBS Business School)
- Digital Marketing Training Workshop (Tareeqa Solutions Pvt. Ltd.)
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridTimeline
Ad Intel Analyst (Data Entry Coordinator) - Nielsen Media India Pvt Ltd
10.2025 - Current
Business Development Associate Intern - Dotline Web Media Pvt Ltd
05.2025 - 07.2025
Business Development Associate Intern - Wayspire Ed Tech Private Limited
02.2025 - 05.2025
Pes University - MBA, Marketing & Operations Management
10.2023 - 07.2025
Mysore Institute Of Commerce & Arts (MYCAS) - BBA, Marketing
08.2023 - 09.2025
Management Trainee - Krishi Creations
01.2023 - 08.2023