DESHNA
.
New Delhi
Summary
Enthusiastic and creative professional with strong interests in marketing, content creation, social media management, and public engagement. Skilled in content writing, research, and public speaking, with a passion for building impactful campaigns and enhancing brand presence. Eager to contribute to marketing strategies, digital promotions, and outreach initiatives while growing within the industry.
Overview
2
2
years of professional experience
Work History
Digital Marketing Intern
Pristyn Care
08.2025 - 10.2025
- Maintained team management sheets and editorial calendars to streamline workflow.
- Reviewed and finalized YouTube subtitles, Instagram captions, and video descriptions for accuracy and engagement.
- Tracked social media trends and adapted to attract target follower demographic.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Created customized marketing materials to increase product awareness.
Social Media Content Writing Intern
Arihant Publications
06.2025 - 07.2025
- Created engaging blogs, social media content, and product-focused campaigns for academic and competitive exam preparation.
- Collaborated with the marketing team to develop targeted social media campaigns for increased audience engagement.
- Researched industry trends and competitor activity to inform relevant, timely content creation.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Increased user engagement by writing informative and relatable product descriptions for e-commerce websites.
Content Writing Head
Earn While Learn (EWL), IMS Ghaziabad
06.2024 - 07.2025
- Leading the content writing team, overseeing the development of college promotional content across diverse platforms.
- Spearheaded creation of promotional and academic content for the official Instagram page of IMS Ghaziabad, increasing online engagement by 35%.
- Collaborated with marketing and faculty teams to align content with institutional goals.
- Initiated regular feedback and training sessions to boost writing skills and consistency in the team.
- Managed editorial calendars, ensuring timely delivery of high-quality, engaging, and well-researched content.
Intern
Indian Cancer Society
04.2024 - 07.2025
- Contributed to the Community Outreach Program focused on raising cancer awareness.
- Designed and translated brochures, infographics, and health communication material using Canva and MS PowerPoint.
- Conducted survey analysis using Google Forms and presented impact metrics in team debriefs.
- Worked with healthcare experts to ensure scientific accuracy and regional relevance of outreach materials.
Lab Intern
Redcliffe Labs
01.2024 - 02.2025
- Assisted in key lab procedures including sample processing, molecular biology techniques, and diagnostics.
- Worked closely with research teams on genetic testing and molecular diagnostics.
- Supported in generating accurate laboratory reports and research findings.
Education
B.Sc. (Hons.) - Biotechnology
IMS Ghaziabad - University Courses Campus
Ghaziabad, India07-2025
Skills
Content Writing
Team Management
Content creation
Research & Analysis
Social media marketing
Search engine optimization
Data analysis
Social media
Product marketing
Copywriting
Content marketing
Visual storytelling
Accomplishments
- Finalist in the MakeIntern Zonal Championship in collaboration with IIT Delhi.
- Certificate of Achievement – TCS iON Career Edge – Young Professional Program By Tata Consultancy Services.
- Received the Best Research Paper Award at the International Conference on Sustainable and Innovative Solutions for India@75.
- Won a Cash Prize of ₹20,000 in the Quiz India Movement conducted by Red FM India.
- Letter of Appreciation by E-Cell of IMSUC for organizing Startup Conclave.
- Award and Letter of Appreciation for serving as USG of International Press, IMSMUNC 2024.
- Won Silver Medals in Basketball and Athletics at Spardha 2024 & 2025 Sports Competition.
- Appreciation Award for media support at the International Symposium organized by Department of Biosciences at IMSUC.
- Awarded First Prize in Biosplash at Genesis at IMSUC.
- Participated in Let's Talk, a public speaking event focused on Mental Health Awareness.
Timeline
Digital Marketing Intern
Pristyn Care
08.2025 - 10.2025
Social Media Content Writing Intern
Arihant Publications
06.2025 - 07.2025
Content Writing Head
Earn While Learn (EWL), IMS Ghaziabad
06.2024 - 07.2025
Intern
Indian Cancer Society
04.2024 - 07.2025
Lab Intern
Redcliffe Labs
01.2024 - 02.2025
B.Sc. (Hons.) - Biotechnology
IMS Ghaziabad - University Courses Campus