Detesh Aggarwal
Pitam Pura
Summary
Results-driven professional with over 30 years of experience in delivering global and national outcomes through effective team leadership and sustainable business generation initiatives. Proven track record of establishing productive strategic relationships with key partners, leading to immediate new business opportunities and long-term revenue growth. Expertise includes international channel and partnership management, prospecting, negotiations, and closing sales, with a strong focus on customer satisfaction. Notable achievements include managing major accounts such as Zee Group, Reliance Group, and Tata Sky, demonstrating a commitment to excellence and a passion for driving success.
Overview
37
37
years of professional experience
Work History
Business Development Manager (South Asia)
EVS Broadcast Equipment
08.2018 - Current
- Company Overview: EVS is globally recognized as the leader in live video technology for broadcast and new media productions. Through a wide range of products and solutions, we deliver the most gripping live sports images, buzzing entertainment shows and breaking news content to millions of viewers every day – and in real-time. EVS Infra range of products has the widest and most advanced range of ultra-compact modular systems and equipment for audio and video signals processing available today, their award-winning solutions are at the heart of broadcast.
- Attained key objectives.
- Designed business strategies to enhance revenue and achieve growth.
- Created short-term and long-term goals for business team to achieve objectives.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Negotiated contracts with new clients, securing profitable deals and expanding the company's client base.
- Developed and executed go-to-market strategies for new products and services, achieving targeted sales objectives.
- Analysed market trends and competitor activities to identify opportunities for business expansion.
- Identified cross-selling opportunities through ongoing customer needs analysis.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines.
- Sales forecasting, pipeline management, and analysis.
- Set and manage Sales activity, objectives, and targets with personal target of 1000K Euros/Year.
- Managing Marketing activities like Webinars, Trade Shows.
- Closed two projects for EVS infrastructure in Bangladesh.
- Developed and closed new customers in India, such as ABP News, Zee Entertainment, Karali TV, Tata Sky, Zee5, ITER (Defense Lab), and FTI.
- Established new market in Sri Lanka for media solutions.
- Created Appx. 3 million euros pipeline almost from all the key channels in India.
- Closed the first 4K router from Utah in Bangladesh.
- Engaged in productive partnerships with System Integrators and Dealers.
- Successfully introduced and promoted new IP infrastructure offerings.
- Receiving repeat orders from Zee Entertainment, Zee5, AP, and Star Sports.
- Closed major Deal with Doordarshan (Government Broadcaster) along with Partner.
- EVS is globally recognized as the leader in live video technology for broadcast and new media productions. Through a wide range of products and solutions, we deliver the most gripping live sports images, buzzing entertainment shows and breaking news content to millions of viewers every day – and in real-time. EVS Infra range of products has the widest and most advanced range of ultra-compact modular systems and equipment for audio and video signals processing available today, their award-winning solutions are at the heart of broadcast.
Key Accounts Manager (South Asia)
Snell Advanced Media
10.2014 - 12.2017
- Company Overview: Snell is a world leader in enabling broadcasters and media organizations to process and manage their valuable media content. Snell's expertise empowers customers to achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. Snell TV Everywhere and Live TV products bring tangible benefits throughout the production chain.
- Development and execution of strategies and sales plans for South Asia.
- Achieve Sales Target of 1.5M GBP.
- Sales forecasting, pipeline management, and analysis.
- Drive sales process.
- Over Achieved Targets for last three consecutive years with major orders from ZEE, TV 18, NDTV, Dialog TV Sri Lanka, Airtel, Tata Sky Dish, Times Now, Prime Focus.
- Set up of Entire dealer Channel in Sri Lanka, Bangladesh and India.
- Snell is a world leader in enabling broadcasters and media organizations to process and manage their valuable media content. Snell's expertise empowers customers to achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. Snell TV Everywhere and Live TV products bring tangible benefits throughout the production chain.
Director Sales
White ways Systems Pte Ltd
02.2013 - 09.2014
- Company Overview: White ways is in to System Integration and Distribution of Broadcast related products.
- In today’s media environment, everything needs to work with everything else, and no one system can do everything.
- Facilities want to be able to pick and choose best of breed technologies to get the best quality results and most efficient workflows.
- They also need the ability to change one component in the workflow without breaking any of the upstream or downstream processes.
- At White ways my role includes pre sales consultancy, Strategic consulting and sales strategy development with large multi-national customers and partners.
- Key role is to find ways to develop business with existing and new customers and provide solutions to management.
- Formulate and execute the entire sales planning, marketing, and distribution of Broadcast Range of Products.
- Maintaining relations with Existing key customers for repeat business spread over South Asia, South East Asia and part of Pacific.
- Major achievement includes the Turnkey key project of 2.2 Million USD from PNG and Developed the Channel network for Panasonic Cameras in Bangladesh.
- White ways is in to System Integration and Distribution of Broadcast related products.
Director Sales
KIT Digital /Benchmark Microsystems Pvt. Ltd.
06.2008 - 12.2012
- Company Overview: KIT digital (NASDAQ: KITD) is a leading global provider of video asset management solutions (VAMs) for multi-screen IP-based delivery.
- Business development, (Cloud Based Media Asset Management) for multi platform content Delivery (OTT /IPTV) for media & entertainment/telecom/enterprise industry requiring new revenue channels, Business Models, and technical solutions for IP Video services.
- Strategically access on market trends to identify key prospects, obtain meetings with key decision-makers, qualify leads and build a sustainable Partner and Strategic Accounts pipeline.
- Managing all commercial activities between KIT digital and Partner, beginning with contract negotiation and 'rules of engagement' between Partner & KIT digital.
- Managing day-to-day operations of each partnership serving as a proactive liaison, marketing and Socialize with the Partner, where appropriate.
- Handling Major accounts like Airtel, IBM, Siemens, ABP News, TV Today, Times Internet (IPL), Times Now, Akamai, Doordarshan, NIIT, Educomp, Jamuna TV Bangladesh, SATV, Bangla Vision, 71 TV, Somoy TV, MBC (Maldives), Maharaja TV (Sri Lanka).
- Prospected and mined new opportunities with existing and new carrier partners.
- Helped managing events and trade show participation.
- Formulate and execute the entire sales planning, marketing, and distribution of Matrox Range of Products.
- This includes Sales through and to dealer network, System integrators, Broadcasters and Production houses.
- Looking after the OEM business for Matrox with System Integrators, CG developers and other playout server vendors.
- KIT digital (NASDAQ: KITD) is a leading global provider of video asset management solutions (VAMs) for multi-screen IP-based delivery.
International Sales and Marketing Manager
Vone Multimedia Pte. Ltd.
01.2004 - 06.2008
- Company Overview: The company is in to Multimedia products designing manufacturing and marketing with the Brand Snazzi & Snazio and one of the pioneer brand Worldwide in MPEG encoding.
- Formulate and execute the entire sales planning, marketing, distribution for the entire range of multimedia, electronic products which includes professional HD Players, IP Setup Boxes and Encoding cards.
- Conceptualise marketing and sales promotional programs for distributors.
- Identify market opportunities and communication with engineering department to develop products.
- Identify distribution channels for different range of products.
- The company is in to Multimedia products designing manufacturing and marketing with the Brand Snazzi & Snazio and one of the pioneer brand Worldwide in MPEG encoding.
Business Manager
Aditya Infotech Ltd.
04.1998 - 11.2003
- Company Overview: The company is into distribution and marketing of IT related products.
- Formulate and execute the entire sales and marketing strategies for the Multimedia and Electronic Products all over India.
- Conceptualise marketing and sales promotional programs in more than 30 cities in the country to achieve business goals.
- Identify market opportunities and convert them to product development plans.
- Identify reliable channel partners to obtain greater market visibility /presence.
- Assist, mentor and motivate the sales/field team to help them reach the targets.
- Identify prospective clients, enhance business from existing accounts, and generate business from new accounts achieving consistent profitability & collection norms.
- The company is into distribution and marketing of IT related products.
Sales Manager
Plus Computers Systems Ltd.
12.1996 - 03.1998
- Company Overview: The company is into manufacturing of computers and peripherals.
- Develop and implement account plans to generate revenue from new customers and expand relationships with existing customers.
- The company is into manufacturing of computers and peripherals.
Area Manager
Tulip India Ltd.
07.1995 - 11.1996
- Company Overview: The company was a joint venture between Tulip Netherlands and LAN group, promoting Tulip and Trigem range of computers.
- Identify and appointing channel partners.
- The company was a joint venture between Tulip Netherlands and LAN group, promoting Tulip and Trigem range of computers.
Asst. Sales Manager
Oregon Peripherals Ltd.
06.1994 - 06.1995
- Establish, develop and support the dealer/supply chain infrastructure network.
Sr. Sales Executive
Datamation Computers Ltd.
01.1989 - 06.1994
- Formulate and execute the entire sales and distribution performance improvement strategies, including the supply chain.
Education
BSc - Maths
Delhi University
01.1986
Leadership Programme
Software development & application (Basic and Cobol)
MEC
07.1990
Skills
- Global partnership management
- Lead generation
- Strategic negotiation skills
- Proven sales closing techniques
- Client satisfaction management
- Enthusiastic drive
- Client relationship management
General Courses
- Tough Track (Leadership Programme by Asit Ghosh)
- 6 Months Software development & application (Basic and Cobol), MEC, 1990
Hobbies and Interests
- Reading
- Travelling
- Internet Browsing
- Playing Table Tennis
Timeline
Business Development Manager (South Asia)
EVS Broadcast Equipment
08.2018 - Current
Key Accounts Manager (South Asia)
Snell Advanced Media
10.2014 - 12.2017
Director Sales
White ways Systems Pte Ltd
02.2013 - 09.2014
Director Sales
KIT Digital /Benchmark Microsystems Pvt. Ltd.
06.2008 - 12.2012
International Sales and Marketing Manager
Vone Multimedia Pte. Ltd.
01.2004 - 06.2008
Business Manager
Aditya Infotech Ltd.
04.1998 - 11.2003
Sales Manager
Plus Computers Systems Ltd.
12.1996 - 03.1998
Area Manager
Tulip India Ltd.
07.1995 - 11.1996
Asst. Sales Manager
Oregon Peripherals Ltd.
06.1994 - 06.1995
Sr. Sales Executive
Datamation Computers Ltd.
01.1989 - 06.1994
Leadership Programme
Software development & application (Basic and Cobol)
MEC
BSc - Maths
Delhi University
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