Dev Raj Basera
Sales Manager
New Delhi
Summary
- Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes.
- Multifaceted leader with analytical and diligent approach to building and leading strong teams. Strategic-minded and professional Sales Manager promoting expertise in marketing paired with more than 15 years of field experience. Excels in streamlining processes to improve overall focus and efficiency.
- Valuable public speaker delivering benefits of products and services in personable presentations. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
Sales Manager
BAYER PHARMACEUTICAL
New Delhi
11.2015 - Current
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Increased monthly gross sales from 7.8 mio to 13.5 mio and exceeded goals for sales, revenue and profit margins.
- Initiated new sales and marketing plans for product roll-outs, distribution .
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Organized promotional events and interacted with community to increase sales volume.
Associate Sales Manager
BAYER PHARMACEUTICAL
Mumbai
01.2013 - 10.2015
- Geographical spread of the job - Mumbai (Maharashtra, Goa, Gujrat, M.P & Chhattisgarh.
- Managing Bayer Pharmaceuticals business in Maharashtra, Goa, Gujarat, M.P & Chhattisgarh
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Increased regional market share 65% within 78% months.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
Business Manager
RANBAXY LABORATORIES LTD
Mumbai
07.2011 - 01.2013
- Sales Manager, Geographical spread of job - Mumbai
- Managing Ranbaxy business in designed geography
- Ensure Implementation of all HO strategies as per sop with timely feedback
- Many WOW & Bravo Award by Sales Manager & SBU Head for Best performance for achieving >100% in key brands & Area.
- Spearheaded overhaul of company best practices to significantly increase Employee retention rates.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Reduced or eliminated different types of financial discrepancies by improving documentation and reporting accuracy for budget and operational controls.
Business Manager
CIPLA LTD
Mumbai
10.2010 - 07.2011
- Geographical spread of job - Western Mumbai
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Hired exceptional candidates and led staff to maximize productivity and eliminate process lags.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets.
- Brought in new business connections and revenue generation opportunities by improving networking strategies.
- Active participant in national level conferences like CSI, India Live Cardiology Conferences
- Cardio Club for Top cardiologist of Mumbai
- Record Sale of Cresar & Become No 1 Region in Mumbai
- Looking after Cresar (Telmisartan) Brand in Across Mumbai as a Cresar Brand Ambassador
- Coordinating & Working with: 5 Business Manager's & 18 Territory Manager's
- Achievements- Mumbai has Increase Cresar sale by 5000 strips in four month & Found Cresar Club in many territories.
Area Business Manager
WOCKHARDT PHARMA
Mumbai
02.2009 - 09.2010
- Geographical spread of job - Central Mumbai, Thane, Navi Mumbai, Raigad & Goa.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Regional Performance was 102% with 35% growth
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets.
- Managed Attrition, there was no Vacancy in the Region.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Territory Manager
WOCKHARDT PHARMA
Mumbai
11.2007 - 01.2009
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Tracked changing product lines to effectively meet dynamic market demands.
- Won Best TM Award in 1st Year for New Product Performance& Selected For Chairman Award & Abroad Trip in Both Years (2008, 2009) with 123% & 118% Ach.
- Promoted Area Business Manager within 14 Months of joining.
Education
Diploma - Software Technology
UPHILL ACS
Pithoragarh, UT 04.2003 - 07.2004
Bachelor of Science (Bsc) - Zoology
Kumaun University
Nainital 05.2002 - 07.2004
Master of Business Administration (M.M) -
Annamalai University
Mumbai 03.2007 - 06.2009
Skills
Sales processes
Timeline
Sales Manager
BAYER PHARMACEUTICAL
11.2015 - Current
Associate Sales Manager
BAYER PHARMACEUTICAL
01.2013 - 10.2015
Business Manager
RANBAXY LABORATORIES LTD
07.2011 - 01.2013
Business Manager
CIPLA LTD
10.2010 - 07.2011
Area Business Manager
WOCKHARDT PHARMA
02.2009 - 09.2010
Territory Manager
WOCKHARDT PHARMA
11.2007 - 01.2009
Master of Business Administration (M.M) -
Annamalai University
03.2007 - 06.2009
Diploma - Software Technology
UPHILL ACS
04.2003 - 07.2004
Bachelor of Science (Bsc) - Zoology
Kumaun University
05.2002 - 07.2004
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