Dev Dominic
Bengaluru
Summary
From startup hustle to agency buzz, and now crafting data-driven marketing infrastructure at Google—I've experienced the full lifecycle of digital growth. With over 5 years in the field, I've helped launch emerging brands, scale cross-platform campaigns, and fine-tune analytics ecosystems.
My expertise spans performance strategy, Google Ads execution, GTM implementations, and turning raw data into real-world action. I thrive on structured problem-solving, clean tagging, and cross-team collaboration—always ensuring every click, impression, and conversion is accounted for.
My expertise spans performance strategy, Google Ads execution, GTM implementations, and turning raw data into real-world action. I thrive on structured problem-solving, clean tagging, and cross-team collaboration, always ensuring every click, impression, and conversion is accounted for.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Implementation Specialist
Google
07.2024 - 06.2025
- Led end-to-end implementation of Google Ads tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4) across eCommerce and lead-gen websites.
- Collaborated with marketing and dev teams to design custom conversion tracking strategies aligned with business goals.
- Implemented and audited conversion tags, remarketing pixels, and dynamic event tracking to improve ad targeting and attribution.
- Conducted regular tracking audits, debugging GTM containers, validating data layers, and resolving conflicts or misfires.
- Supported multi-channel campaign measurement by integrating Google Ads, Meta Ads, and CRM toolsinto a unified funnel.
- Provided technical documentation, dashboards, and training to marketing stakeholders for ongoing reporting and decision-making.
- Played a critical role in improving campaign ROAS by ensuring clean, reliable data flow from ad click to final conversion.
- Optimized team performance by providing ongoing coaching, mentorship, and professional development opportunities for junior implementation specialists.
Digital Marketing Executive
64 Inspired Consulting
12.2021 - 03.2024
- At 64 Inspired Consulting, I develop and implement digital marketing strategies to increase brand awareness and customer engagement. Utilize tools such as Google Analytics, Email Marketing, and social media management to optimize website performance and increase organic traffic.
- Utilize industry trends to inform marketing strategies and maximize campaign effectiveness.
- Utilize platforms such as Canva, WordPress, and YouTube analytics to create and optimize visual and video content for maximum impact.
- Supported the implementation of email marketing campaigns and analyzed campaign performance to drive improvements.
- Monitored and analyzed key performance indicators to inform ongoing marketing strategies.
Digital Marketing Executive
IdeasInsider
05.2019 - 11.2021
- Developed and executed digital marketing strategies to increase brand visibility and drive customer engagement.
- Utilized social media marketing, Facebook Ads, Google Ads, and YouTube marketing to reach target audiences and generate leads.
- Implemented SEO copywriting techniques to optimize website content and improve search engine rankings.
- Analyzed and utilized industry trends and market research to inform marketing strategies and maximize campaign effectiveness.
- Created engaging blog content and utilized email marketing to nurture leads and drive conversions.
- Implement on-page and off-page SEO techniques to improve website visibility and search engine rankings.
Digital Marketing Intern
IPSR Solutions Ltd
11.2018 - 03.2019
- Assisted in the development and execution of digital marketing strategies to increase brand visibility and drive customer engagement.
- Utilized social media management, Google Adwords, and industry trends analysis to optimize marketing efforts and reach target audiences.
- Assisted in creating and optimizing website content for improved search engine rankings and organic traffic.
- Supported the implementation of email marketing campaigns and analyzed campaign performance to drive improvements.
Education
BBA - Business Administration
Amity University
Noida, India09.2023
Skills
- Analytical Thinking Skills
- Digital Marketing
- Social Media marketing / Tools
- SEO
- Email Marketing Campaigns/ Tools
- Google Ads / Analytics
- Cross-functional team coordination
- Project management
- Technical leadership
Languages
English
Portuguese
Malayalam
Hindi
French
Certification
- Fundamentals of Digital Marketing by Google
- Google Ads Display Certification by Google
- Google Ads Search Certification by Google
- Digital Marketing Nano Degree by Udactiy
Timeline
Senior Implementation Specialist
Google
07.2024 - 06.2025
Digital Marketing Executive
64 Inspired Consulting
12.2021 - 03.2024
Digital Marketing Executive
IdeasInsider
05.2019 - 11.2021
Digital Marketing Intern
IPSR Solutions Ltd
11.2018 - 03.2019
BBA - Business Administration
Amity University
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