Devaish Kumar
Digital Marketing Head
Noida,UP
Summary
Experienced in driving successful digital marketing strategies to elevate organizational branding, acquisition, and retention efforts, achieving organizational goals. Proficient in executing multiple 360 Integrated Marketing Campaigns to boost website and mobile traffic, generate leads, and enhance user engagement. A creative and analytical professional with excellent communication, negotiation, and organizational skills.
Overview
15
15
years of professional experience
4017
4017
years of post-secondary education
Work History
Head Of Digital Marketing
JUST DIAL
08.2021 - Current
- Heading digital marketing initiatives (Performance marketing + Social) for Justdial and JdMart
- Build Digital Marketing strategies across channels to achieve business goals
- Plan and manage ad spends across channels to get better ROIs and monthly growth across digital channels
- Leading digital marketing team and agency, working with them to improve the digital marketing campaigns efficiencies and effectiveness
- Continues focus on to improve conversions/installs from performance campaigns as per the business goals
- Focus to improve user engagement rate and new user acquisition organically via social channels
Sr. Growth Manager
MAGICBRICKS
08.2020 - 08.2021
- Handling SEO for both Mobile & Desktop
- Performing research, analyzing data, developing key insights around SEO growth
- Track keywords rank performance from rank watch tool
- Competition Gap analysis from SEMrush tool
- Working closely with Tech team on product development and timelines, ensuring technical SEO best practice are properly implemented
Sr. Online Marketing Manager
MAGICBRICKS
08.2019 - 08.2020
Online Marketing Manager
MAGICBRICKS
12.2014 - 07.2019
- Managed presence and share of voice while constantly optimizing (creative/keyword/frequency etc.) for CPC/CPA with respect to volume targets across cities & variants for respective business vertical
- Ideated and developed tools to support automation, optimization and reporting
Team Manager (SEM)
PENSA MEDIA
05.2012 - 12.2014
- Evaluate performance & mentoring the Account Optimizer's team to achieve desired CPA
- Evaluate the periodical performance of the accounts and verticals for example (Travel, Pest Control, Education, Insurance, Engineering Products and Services etc.) by extensive detailed reporting and optimization
- Train the team on Account management which include Google, Yahoo, YouTube, Facebook, client relationship
- Monitoring team's performance, integrate it with Performance Management System
- Present regular reports on performance trends with a strong focus on renewals
- Plan hiring and resource models based on team performance, attrition, and planned activity
- Brainstorming ideas and implementing changes at process level to maximize efficiency and quality
- Assisting team members in creating proposals and strategies for renewals
- Setting periodic targets for renewals and take ownership for own team's performance
- Motivating the team and maintain a healthy work culture ensuring happy internal customers
- Manage Team member's planned leaves and attendance
Assistant Manager (SEM)
PENSA MEDIA
09.2011 - 05.2012
- Managed enterprise, SME and international accounts in different search engines like Google, Facebook and Bing
- Setting up goals and measuring results on Google Analytics
- Successfully created renewal packages to the clients
- Managed Client Relationship and escalations
- Present regular reports on performance trends with a strong focus on renewals
- Provide campaign updates and ensure that our advertisers are satisfied with their ROI
- Educated the client about the AdWords product
Account Manager (SEM)
Google India- Vcustomer
09.2010 - 09.2011
- Part of Google's only Jumpstart service in India in partnership with Vcustomer
- Introducing Google AdWords for B2B and B2C businesses in India
- Developing search marketing campaigns for advertisers from various industries
- Working along with a team of 50+ sales representatives and Google AdWords Professionals
- Individually managing a team of 10+ sales representatives
- Provide campaign updates and ensure that our advertisers are satisfied with their ROI
- Educated the client about the AdWords product
SEM Executive
iYogi Technical Services Pvt. Ltd
12.2009 - 09.2010
- Managed Tech Support, PPC Campaigns on Google AdWords, MSN Ad Center, & Yahoo Marketing
- Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages
- New Campaign Research and creation
Education
PGDM - Marketing & International Business
Accurate Institute of Management & Technology
Bachelor of Commerce - Regular
PGDAV College
Skills
- Digital Marketing Strategy
- Online Marketing Techniques
- 360 Integrated Marketing Campaigns
- Traffic Growth Strategies
- CRM management
- Content marketing
- Sales funnel optimization
- Campaign management
- Customer segmentation
- Conversion rate optimization
- Affiliate marketing
- Data-driven decision making
Timeline
Head Of Digital Marketing
JUST DIAL
08.2021 - Current
Sr. Growth Manager
MAGICBRICKS
08.2020 - 08.2021
Sr. Online Marketing Manager
MAGICBRICKS
08.2019 - 08.2020
Online Marketing Manager
MAGICBRICKS
12.2014 - 07.2019
Team Manager (SEM)
PENSA MEDIA
05.2012 - 12.2014
Assistant Manager (SEM)
PENSA MEDIA
09.2011 - 05.2012
Account Manager (SEM)
Google India- Vcustomer
09.2010 - 09.2011
SEM Executive
iYogi Technical Services Pvt. Ltd
12.2009 - 09.2010
PGDM - Marketing & International Business
Accurate Institute of Management & Technology
Bachelor of Commerce - Regular
PGDAV College
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