Devaki Sahasrabudhe

I come with a strong belief - that an investment in knowledge gets you the best interest.
With LifeVitae I am on a mission to ensure that all Students in the age group of 14-17 worldwide are self aware about their learning pathways. My personal interest is to make them well aware of their Life Achievements , Life Passions and Life Moments so that this amalgamation can get converted into their Life Strengths and I help them make an informed career decision.
My role is to design and develop a strategic plan along with stakeholders and schools. Work closely with schools and academicians and educators to establish student learning and development needs.
I am also building a channel partner model to execute a seamless revenue plan where all the partners build continued wealth. Developing businesses within the Edtech space and also build synergies between K-12, Higher schools and Junior colleges.

Chief Marketing Officer

· Designed & developed the Marketing plan & go-to market strategy

· Website content creation & management in coordination with local digital marketing partners

· Planned complete PR & Advertising of the organisation

· Strategic decisions based on the deep understanding of changing market dynamics

· Leveraged cost effective marketing tools which helped us to grow revenue by 40% every quarter

· Incorporated effective Digital Marketing strategy

Head of International Sales

· Identified International market conditions by deep study & research

· Designed innovative communication material

· Built strategic partner in countries like Malaysia, Indonesia, Singapore and increased the revenue by 22% in the last quarter of 2019

· Part of the core team overseeing fund raise & new business initiatives

· Designed & developed the entire UI for the secondary market platform

· Revenue grew 2.2X in the whole period

· Got the individual investor count to 2000+

· Raised around 63% working capital

· Got in 16 start-ups on the platform & raised funding for 7 start-ups

· Collaborated with several Indian & International accelerators & incubators

· Activated T-Hub to showcase the startups we were helping ( Telangana Startup Incubator )

· Active member at TIE network

· Managed the SEBI relationship

Head Product Distribution

· Developed product outline & Media Plan

· Was the spokesperson at GREX in Media (Print / Audio Visual)

· Scripted the entire content of the website along with Digital Marketing

· Handled & managed the MARCOM division

· Part of the CEO club & Member of TiE

· Established strong Partnerships with Banks, Regulators & other External Stakeholders.

· 3X growth in customer base

· 3X growth in transactions in 18 months

· Built an Information Exchange around the available data in order to monetise the collected data

This was my first stint with startups, I returned to work post a break to raise a family. I put together a Remote Diagnostic firm for infants.

My role was to build the distribution market for AMC business.

· Mandate was to increase the revenue along with the investor count every quarter

· Took the investor count from 46 to 222 during my tenure

· Successfully over achieved 120% targets for the year in approximately 9 months

· Developed astounding measures to retain customers

Regional Sales Head – D&D( Channel Development ) , New Product Initiatives

· Designed & developed a highly effective sales management program which enabled cross-selling various products of the Reliance ADAG group

· Developed a very commercially successful model to sell repair/replacement product insurance for Reliance Communication which was sold to the mobile phone users at a cost of Rs. 100 per policy. Revenue increased 37% in the first year and 68% in the second year

Designed Reliance Healthwise – a Mediclaim policy right from writing the underwriting norms to sales. Region wise it

Head – Worksite Marketing – ROM & GOA

· This was a new concept of selling insurance as low as Rs.18 per month to the employee

· Sold approximately 62000 policies in about 8 months which was a record

· Bagged MEDA as the first Government client for a private insurance company

· Awarded Tata Excellence Award

Manager – ESD & SI

· Conceptualised an education program for kids after their 12th grade and designed the course structure

· Primary role was Corporate Marketing for CBTs