Devaki Menon
Pune
Summary
Communications professional with 14+ years of experience in internal communications, media and public relations, social media, content writing, and online marketing across diverse environments in Germany, Thailand, and India. Proven ability to develop and implement effective communication strategies that drive measurable results. Strong adaptability to changing conditions and a commitment to continuous learning. Recognized for exceptional interpersonal and collaboration skills and a strong work ethic, capable of thriving in independent roles.
Overview
15
15
years of professional experience
Work History
Communications Lead - India Technology Centre
Deutsche Bank
Pune
11.2022 - Current
- Developed internal communication strategies to boost employee engagement and brand consistency.
- Orchestrated large-scale internal campaigns to build pride and belonging in the workforce, engaging over 8,000 Technology Centre employees.
- Crafted content for local and global intranet, SharePoint sites, and social media viz. Linkedin for the India entity as well as for senior leaders to enhance audience interaction.
- Managed high-profile technology events like AI Summit, attended by over 5,000 employees.
Deputy Marketing Manager
Bajaj Life Insurance
Pune
05.2021 - 10.2022
- Managed Bajaj Life's social media platforms, boosting brand visibility and engagement.
- Created engaging content for diverse channels to attract target audiences.
- Oversaw online reputation management with agency, ensuring positive brand perception.
- Facilitated internal communications to enhance employee engagement and information flow.
- Developed content for CEO's LinkedIn channel, increasing followers and reach from a few thousand to 100K+ which lead to becoming a LinkedIn Top Voice.
Social Media Manager
Wirecard Technologies GmBH
Munich
10.2018 - 04.2021
- Executed social media management strategies to enhance brand visibility.
- Managed online reputation through proactive engagement and response strategies.
- Developed compelling content to drive audience engagement across social media platforms.
- Orchestrated targeted social media advertising campaigns to increase conversions.
Social Media & Content Manager
Tranquini GmBH
Munich
07.2016 - 04.2018
- Managed social media platforms to enhance brand visibility and engagement.
- Oversaw website content updates, ensuring alignment with current marketing strategies.
- Crafted compelling written content for diverse digital platforms to attract target audiences.
Global Social Media Manager
Westwing GmBH
Munich
09.2015 - 03.2016
- Directed social media strategy and managed social channels across countries in which Westwing operates, including Europe and Brazil.
Social Media Consultant
Westwing GmBH; Weber Shandwick
Munich
06.2015 - 09.2015
- Social Media Management & Campaign Development
Social Media Specialist
Western Digital Corp.
Munich
04.2014 - 05.2015
- Executed social media management strategies for the EMEA region to enhance brand visibility, grow followers, reach and engagement.
- Crafted engaging content for diverse platforms to attract target audiences.
- Developed and managed social media advertising campaigns for increased reach.
Campaign Operations Manager
Microsoft GmBH
Munich
08.2013 - 03.2014
- Managed CRM and campaign strategies for direct mail, telesales, and email channels.
- Ensured compliance with data privacy regulations across all marketing initiatives.
- Optimized campaign performance through effective management of direct mail and email outreach.
- Monitored data privacy practices to maintain adherence to legal standards.
PR & Marketing Coordinator
Expedia Inc.
Bangkok
07.2010 - 07.2012
- Managed customer communications through newsletters to share information about the latest travel deals.
- Developed engaging social media content on Facebook, Twitter and Youtube to drive brand awareness.
- Oversaw online reputation management to protect and improve brand image.
- Administered website content updates to ensure relevance and accuracy.
Education
Masters in Business Administration - Marketing & Business Strategy
Asian Institute of Technology
Bangkok, Thailand05-2010
BBA - General Management
Symbiosis International University
Pune, India04-2007
Skills
- Content strategy and writing
- Media relations and public relations
- Event planning and coordination
- Digital marketing strategy
- Technical proficiency in Microsoft Office 365, SharePoint, Google Analytics, Adobe Analytics, WordPress, Drupal, and Canva
Personal Information
Date of Birth: 09/28/85
Languages
English
Native
Native
German
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Marathi
Advanced (C1)
C1
Accomplishments
Winner of India Excellence Award 2024 at Deutsche Bank
Timeline
Communications Lead - India Technology Centre
Deutsche Bank
11.2022 - Current
Deputy Marketing Manager
Bajaj Life Insurance
05.2021 - 10.2022
Social Media Manager
Wirecard Technologies GmBH
10.2018 - 04.2021
Social Media & Content Manager
Tranquini GmBH
07.2016 - 04.2018
Global Social Media Manager
Westwing GmBH
09.2015 - 03.2016
Social Media Consultant
Westwing GmBH; Weber Shandwick
06.2015 - 09.2015
Social Media Specialist
Western Digital Corp.
04.2014 - 05.2015
Campaign Operations Manager
Microsoft GmBH
08.2013 - 03.2014
PR & Marketing Coordinator
Expedia Inc.
07.2010 - 07.2012
Masters in Business Administration - Marketing & Business Strategy
Asian Institute of Technology
BBA - General Management
Symbiosis International University