devangi tripathy

• Managed client communications and curated high-profile travel experiences, ensuring seamless execution and superior customer satisfaction.
• Coordinated with internal teams and external partners to enhance service quality, optimize workflows, and streamline travel logistics.
• Oversaw documentation processes and implemented efficient onboarding procedures to improve team productivity and operational efficiency.
• Coordinating with the Sales team and making the sales through
• Oversaw logistics for complex group travel, ensuring timely execution and adherence to schedules and budgets.
• Analyzed client feedback to identify areas for improvement in services offered, enhancing overall operational efficiency.

• Led a team of 8 in managing social media marketing projects.
• Developed pricing and operational strategies that led to a profitability increase of 7%.
• Guided the execution of comprehensive social media strategies for various accounts.
• Conducted competitor analysis and implemented influencer marketing campaigns.
• Directed business development efforts resulting in multiple new client acquisitions.
• Led social media strategy and execution for brands such as Saffola, Set Wet, Cloudnine Maternity and Fertility Hospitals, Big Basket, Escorts Kubota Ltd, Metal Power, Discovery Village Resorts, and MyGubbi, driving engagement and brand visibility.
• Developed and implemented data-driven social media campaigns, optimizing content performance and audience growth across platforms.
• Managed blog, article, web content, and social media content development, ensuring brand consistency and engagement.
• Conducted community management, analytics reporting, and competitor research to refine strategies and enhance outreach.
• Organized and hosted live Tweetinar events, leveraging real-time engagement to maximize brand awareness.
• Stayed updated on social media trends and tools, integrating best practices into strategies through ongoing research and professional development.
• Spearheaded internal advocacy for social media, leading workshops to educate marketing teams on digital impact.
• Enhanced brand monitoring and response management, delivering actionable insights to product and marketing teams.
• Led and mentored a team of three, overseeing daily operations, setting performance goals, and providing training.
• Pitched and secured new business, contributing to client acquisition and revenue growth.
• Developed and executed influencer marketing strategies for brands, including content planning, shoot coordination, campaign implementation, and performance analysis to drive measurable results.
• WINS:

1. Best Use of Instagram: Awarded IAMAI IDA Award 2019 for BigBasket Instagram strategies over a year.

2. Cloudnine Hospital's best live events hosted for Mother's Day (2020)