Summary
Overview
Work History
Education
Skills
References
Accomplishments
POSITIONS OF RESPONSIBILITY
Hobbies and Interests
Timeline
Generic
Devangshu Das

Devangshu Das

Gurugram

Summary

I am a post graduate in business administration, highly passionate about my work, looking for a decent position as per my qualification & experience in your company. I want to develop my skills, gain knowledge through challenging tasks and contribute to the growth of the organization & its subordinates.

Overview

9
9
years of professional experience

Work History

Digital Ad Sales Analyst (UMM Engage Market)

Accenture Solutions Private Ltd.
Gurugram
01.2023 - Current
  • Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
  • Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020.
  • As a Google Ads advertising rep. I am responsible for managing Google Ad campaigns for various multinational companies and small businesses in the UMM Engage market, by monitoring & recommending optimization suggestions to improve their Account performance.
  • Managing all aspects of Google Ad campaigns and helping advertisers, clients, and businesses reach the world through unique, data-backed digital marketing strategy that delivers on measurable business goals.
  • Creating and optimizing various types of advertising campaigns such as search, display, video, shopping and Performance-max to drive a variety of online marketing campaigns, overarching their conversion tracking solutions, Search Engine Optimization and Pay Per Click.
  • Analyzing and optimizing ad campaigns to increase return on investment (ROI) and finding solutions to optimize client’s Google advertising strategies.
  • Collaborating with a client’s team of marketers, Google Ads specialists, and engineers in order to drive conversions and effectively manage their budget so that they can maximize ROI on every dollar spent.
  • As an account strategist, brainstorming and implementing new Google advertising strategies for various multinational companies and small Businesses across different industries.
  • Collaborating with the team to develop and produce Google advertising campaigns.

Process Developer

GENPACT INDIA PVT. LTD.
Jaipur
05.2017 - 06.2022
  • My Five years of career in GENPACT and working for personal banking financial solutions giant like NATIONAL AUSTRALIA BANK was an out-standing experience, which increased my scope as a Process Developer that I achieved in the first attempt. Being a Process Developer, the brief description of all my roles & responsibilities are mentioned below.
  • Processing credit card & personal loan applications as part of unsecured lending business.
  • As a technology & operations banker inspecting various sources of income through a variety of documents received from customers, e.g. Tax returns, payslips, bank statements etc.
  • Responsible for handling escalations from the business and providing a satisfactory resolution to the customers, credit analysts & application fraud team.
  • Trained in PBOP a new personal banking origination platform supporting the bank’s entire range of consumer banking products, from current & savings account to credit cards, personal loans and mortgages. PBOP replaces 9 separate legacy product origination platforms and combines them into a single process stream for all retail products.
  • Attending inbound & providing outbound calls to customers in order to update them regarding their status of applications and also communicate with them through emails & sms, via customer enquiry system.
  • Achieved 90% in Accreditation process from Credit coaches (onshore team) for migration to PBOP from Account originations as part of Lend smart training.
  • Organizing team hurdles on a timely basis and communicating about new updates in the process among the team on a weekly basis.

Sales Executive (Vending Division)

Coffee Day Global Limited
Jaipur
04.2016 - 04.2017
  • Identifying business opportunities and target markets.
  • Making initial customer contact through visits or calls.
  • Identifying each potential customer’s needs.
  • Formulating business proposals according to customers’ business needs.
  • Negotiating pricing models and specifications.
  • Building meaningful relationships within the company and outside.
  • Developing detailed territory plans.
  • Ensuring appropriate and timely delivery of services and products.
  • Follow up on service and / or product once the delivery has been made.
  • Researching market trends and products.
  • Arranging meetings with potential clients.
  • Challenging objections in order to get the customer to buy the product.
  • Liaising with distributors to ensure appropriate product delivery.
  • Checking quantity and quality of products prior to delivery.
  • Recording sales information and maintaining customers’ records.
  • Making rapid calculations of costs in order to provide temporary quotations.
  • Preparing sales reports by analyzing and summarizing information.
  • Reviewing self-sales performance with a view to improve it.

Education

Master’s in Business Administration - Marketing & Finance

Manipal University, School of Management
Manipal, Karnataka, India
01.2016

BA (Hons) - Hospitality Management

University of West London
Ealing, London
01.2013

Higher Secondary School (12th standard) -

D.A.V Public School
India
01.2008

Skills

  • Computer proficiency in MS Office: MS-Word, PowerPoint, Excel, SPSS, Fidelio, Micros, Siebel and Ebobs
  • Languages: English (fluent), Hindi (fluent) and French (basic)
  • Google Ads management
  • Campaign optimization
  • Search engine optimization
  • Pay-per-click advertising
  • Customer relationship management
  • Budget management
  • Team collaboration
  • Effective communication
  • Problem solving
  • Customer service
  • Lead generation
  • Key performance indicators
  • Customer segmentation
  • Relationship building

References

  • Sunil, Bahuguna, Senior Manager, sunil.bahuguna@genpact.com.au, 9828810422, Genpact India Pvt. Ltd, Nehru Marg, Malviya Nagar, Jaipur, Rajasthan, 302017, Direct Line: 01414092008.
  • Priya Ranjan, Mishra, Principal scientist, mishra.priyaranjan@philips.com, 09980496, Philips Innovation campus, Jawaharlal Ms Ramaiah North city, Manyata Tech, Nagavara, Bengaluru, Karnataka, Direct Line: 080 4189 0000

Accomplishments

  • Successfully Completed Advanced Certification in Digital Marketing & Communication in May 2025 from MICA and upGrad. This is a five-month online program where a candidate is taught to Master marketing in the digital age by upskilling in areas such as SEM, SEO, Content, Social; Analytics taught by industry experts and MICA faculty. Specialization - Marketing Analytics
  • Successfully completed Six Sigma Basic Lean training and Digital Lean awareness 2.0 as part of Genpact’s learning ecosystem in January 2020.
  • Presented with the certificate of recognition for exemplary performance & demonstration of Genpact values in October 2020 and August 2018.
  • Received a certificate for participating in a marketing event at National level Management Fest happened at Mount Carmel Institute of Management, Bangalore in November 2014.
  • Delivered a video presentation successfully in front of module tutor and colleagues for corporate and event management module, describing a venue suitable for holding an event.

POSITIONS OF RESPONSIBILITY

Mar2015: Marketing head in Vivencia, a management fest organized by School of Management. Manipal University.

Hobbies and Interests

Playing cricket to keep myself fit., Cooking at home., Traveling to learn about different cultures, people and food habits, Watching T.V shows in travel and living e.g.:- Man vs. Food, Best Travelling Destinations.

Timeline

Digital Ad Sales Analyst (UMM Engage Market)

Accenture Solutions Private Ltd.
01.2023 - Current

Process Developer

GENPACT INDIA PVT. LTD.
05.2017 - 06.2022

Sales Executive (Vending Division)

Coffee Day Global Limited
04.2016 - 04.2017

Master’s in Business Administration - Marketing & Finance

Manipal University, School of Management

BA (Hons) - Hospitality Management

University of West London

Higher Secondary School (12th standard) -

D.A.V Public School

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Devangshu Das