Brand Management
Healthkart (MuscleBlaze)
2025.04 - 2025.06
- Led end-to-end influencer marketing for WrathX and CreAMP, producing 15–20 Meta-ad creatives daily and enabling high-frequency campaigns across Meta and YouTube; drove WrathX’s Instagram growth from 7K to 12K in 2 Months.
- Supported 5 product launches, including WrathX RevengeX, and multiple Smash Creatine flavors, contributing to packaging, PDP/A+ content, and launch execution.
- Conducted Competitor Analysis of leading creatine brands, identifying 4 GTM opportunities adopted into MuscleBlaze’s launch strategy.
- Managed the Smash Creatine D2C website shoot, coordinating on-ground execution, creatives, and asset delivery.
- Executed a MuscleBlaze offline brand event featuring Larry Wheels, coordinating 50+ influencers and on-ground operations.

