Devansh Bhatnagar
Gurugram
Summary
Dynamic growth marketing professional with a proven track record at B2B KPMG and B2C agencies, Tatvic and Dentsu, specializing in analytics and process optimization in marketing sales operations. Expert in GA4 and CRM systems, driving significant revenue growth and enhancing client engagement. Adept at delivering actionable insights and fostering cross-functional collaboration to achieve strategic objectives.
Overview
4
4
years of professional experience
Work History
Lead Account Manager
Tatvic
Gurugram
05.2024 - Current
- Expanded India client portfolio, generating over 12% of total revenue by strategically managing accounts.
- Oversaw GA4, BQ, and Looker analytics stack implementation, achieving over 90% client success.
- Enhanced lead workflows, onboarding, and upsell strategies, resulting in 15% regional revenue growth.
- Delivered marketing performance dashboards and Google Cloud solutions, reducing project timelines by 25%.
- Championed cross-team collaboration to ensure timely delivery of digital consulting projects.
- Optimized digital marketing strategies for tech accounts, boosting performance and stakeholder engagement.
- Implemented digital marketing solutions for tech accounts, driving upsell and cross-sell initiatives.
- Managed tech-focused digital marketing accounts, streamlining processes and improving reporting outcomes.
Growth Analyst – YouTube Shorts (APAC)
Google/YouTube
Gurugram
10.2023 - 04.2024
- Spearheaded data strategy for Shorts launch across APAC, informing creator engagement models with advanced insights.
- Collaborated directly with Google YouTube team to analyze growth metrics for YouTube and Shorts.
- Produced comprehensive stakeholder reports utilizing ETL pipelines, dashboards, and OKR frameworks.
- Ensured compliance and access protocols among cross-functional Google teams to uphold secure data governance.
Senior Analyst
KPMG Global Services
Gurugram
05.2022 - 09.2023
- Migrated web analytics from UA to GA4, saving over 300 hours through enhanced dashboards.
- Enhanced website UX and CRO, achieving 33% increase in form fills and 15% rise in lead conversions.
- Worked on the analysis of UI/UX and improved the experience of users, noted average. Time spent increased by 15%.
- Developed scalable reporting systems, collaborating with marketing, strategy, legal, and PR teams for aligned campaigns.
- The reports and dashboard of leads are shared across KPMG Global teams, are well scheduled, and data is crisply reported.
- Conducted extensive research into industry trends and competitive analysis.
- Drafted documents that outlined processes, procedures, and best practices.
- Analyzed competitive market strategies through related product, market or share trends.
Senior Business Analyst
Merkle Sokrati
Pune
12.2020 - 04.2022
- Developed and managed MarTech and attribution ecosystems utilizing GA4, GTM, and CDPs for BFSI and edtech clients.
- Achieved 30% reduction in CRM-GA data mismatch and improved channel attribution models by 50%.
- Delivered real-time performance dashboards and led campaign optimization based on behavioral and CRM insights.
- Executed end-to-end implementation of GA4, GTM, BQ, GA3, Data Studio, and Optimize for A/B testing across diverse client portfolios.
- Improved overall digital transformation journey and helped internal team to back with attribitional analysis.
Education
MBA - Marketing & Analytics
Liverpool John Moores University
UK01.2023
PGPM -
IMT Ghaziabad
Ghaziabad, UP, India01.2022
B.Tech - CSE
B.K. Birla Institute of Engineering And Technology
Pilani, India11-2020
Skills
- Marketing automation: HubSpot, SFMC, Marketo
- Analytics and BI: GA4, BigQuery, Looker Studio, Tableau, Power BI, Adobe Analytics
- CRM and CDP: Salesforce, MoEngage, WebEngage, Pipedrive, CleverTap, AppsFlyer, Xeno
- Tech stack: SQL, GTM, Hotjar, Microsoft Clarity, Figma, Jira, Monday
- Process optimization: Campaign operations and lead scoring
- Digital marketing tools: GAM, Meta and DV360
- Revenue growth strategies
- Stakeholder engagement
- Lead generation techniques
- Project management skills
- Customer relationship management
- Process improvement initiatives
- Client engagement strategies
- Marketing and advertising expertise, B2B, and B2C
Accomplishments
- Shining Star Award, KPMG Global Services, 2022
- Led the KPMG ESG project to reduce the carbon footprint
Timeline
Lead Account Manager
Tatvic
05.2024 - Current
Growth Analyst – YouTube Shorts (APAC)
Google/YouTube
10.2023 - 04.2024
Senior Analyst
KPMG Global Services
05.2022 - 09.2023
Senior Business Analyst
Merkle Sokrati
12.2020 - 04.2022
MBA - Marketing & Analytics
Liverpool John Moores University
PGPM -
IMT Ghaziabad
B.Tech - CSE
B.K. Birla Institute of Engineering And Technology
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