Devanshi Mahajan
Ghaziabad
Summary
Aspiring marketing and sales professional with hands-on experience in branding, competitive analysis, and data-driven decision-making within the fast-food and QSR industry. Adept at executing impactful marketing campaigns and analysing pricing dynamics to enhance market positioning and operational efficiency.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Intern
Burger King
05.2024 - 06.2024
- Company Overview: Restaurant Brands Asia Ltd, an India-based company, operates quick-service restaurants under the Burger King brand across India and Indonesia, offering menu items tailored to local tastes
- Conducted pricing analyses for competitors like KFC and McDonald's, preparing SKU-level data reports and presentations, improving pricing transparency and supporting strategic decision-making
- Executed Pan-India BTL marketing campaigns across 100+ stores, driving customer engagement and enhancing promotional effectiveness
- Analysed branding consistency across 50+ outlets in regions such as North, West, Hyderabad, and Pune, ensuring uniformity in promotional materials and store facades
- Delivered actionable insights through high-impact presentations, contributing to a 15% improvement in branding execution and pricing accuracy
Marketing Head
Samvad Club (Debate Society)
04.2023
- Strategised and executed promotional campaigns to increase event participation and awareness across the college campus, boosting engagement by 20%
- Collaborated with other student organisations to expand event reach and foster inter-departmental collaboration
Member
Christ Innovation And Incubation Center (Entrepreneurship cell)
09.2022
- Assisted in logistics and event management for SYNERGY, facilitating interactions with founders of top brands like Cornitos and Rage Coffee
- Coordinated events featuring startup founders from Shark Tank India, ensuring seamless operations and high participation
President
Econsportive (Sports & Yoga Cell)
08.2023
- Led the planning and execution of sports tournaments, yoga sessions, and wellness initiatives, promoting a healthy lifestyle among students.
- Developed strategic plans and managed a team to ensure smooth operations and active participation in events.
Volunteer
Center For Social Action
09.2022
- Organised and managed registrations for a Blood Donation Drive and mentoring activities for children in Kilkariyan.
- Coordinated entertainment and planning for the Udaan Christmas Carnival, contributing to community engagement and outreach.
Education
BSc. - Economics Honours
Christ University
04.2025
XII - CBSE
Bharat National Public School
01.2022
X - CBSE
Bharat National Public School
01.2020
Skills
- SPSS
- STATA
- Excel, Power Point
- Python
- Data Visualization
- Product And Brand Management
Accomplishments
- State level badminton player
- Presented a research paper in National Conference on ‘The Impact Of Emigration on Kerala’s Real Estate’
- Participated ‘Women in Economy’ National conference.
- Captained the Badminton team to win Gold in the Christ Premier League (Intra-college) and won Silver in Volleyball.
- Achieved Silver in Badminton (Girls Doubles) at CHRISPO (Inter-College Tournament)
- Secured Gold in Badminton Doubles and Silver in Singles at Equinox (Intra-College Tournament)
Certification
- Data Analytics course by IBM.
- Swayam course on Product And Brand Management
- Delhi Capital Badminton Association (DCBA) registered badminton player.
- Value Added Course on Economics Of Health And Education
Timeline
Marketing Intern
Burger King
05.2024 - 06.2024
President
Econsportive (Sports & Yoga Cell)
08.2023
Marketing Head
Samvad Club (Debate Society)
04.2023
Volunteer
Center For Social Action
09.2022
Member
Christ Innovation And Incubation Center (Entrepreneurship cell)
09.2022
XII - CBSE
Bharat National Public School
X - CBSE
Bharat National Public School
BSc. - Economics Honours
Christ University
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