Devanshi Purohit
Marketing associate
Mumbai
Summary
I am confident in my abilities & liked to be judged by Individual performance and be rewarded for my efforts. I like facing challenges rather than sweeping under the rug and waiting for them to go away. I take ownership of work to always fare better.
I am a Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated Marketing expertise, including competitive offerings, pricing, and market positioning.
Overview
9
9
years of professional experience
4
4
Certifications
4
4
Languages
Work History
Sales and Marketing Representative
Cargoz
Dubai
09.2023 - Current
- Got clients on-board by selling the warehouse spaces as per their requirements
- Worked on examining the client's company's legal documents that are mandatory for logistics and storage services.
- Developed detailed plans and strategics to partner up with logistics, shipping and freight forwarding companies.
- Negotiated high-value contracts with new clients, substantially increasing revenue.
- Executed digital transformation strategy through Odoo, that modernized outdated systems, improving overall productivity to make Cargoz a digital platform.
- Streamlined customer service protocols, significantly improving response times and customer satisfaction ratings.
Marketing Associate - Digital Events
Scaler Group
Mumbai
11.2022 - 08.2023
- Improved customer engagement, organizing and hosting successful promotional events, webinars and online classes.
- Developed and maintained comprehensive digital asset library, streamlining content creation processes.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Generated reports to support development and implementation of marketing plans.
- Used Webengage to create designs and campaigns for the webinars across multiple channels like emails and sms
- Post event worked on - R2A (record to analyze the data, recorded through social media platforms, emails, calls and sms) to streamline and enable decision-making in further marketing activities.
Project Head
Nova Exhibitions & Conferences
07.2018 - 09.2022
- Started as General Manager in Sales and Marketing for iDAC event.
- Promoted to Project Head - Fire & Security India Expo 6th Edition.
- Major clients - Ultratech, Godrej, L&T, Everest Industries, Jaquar, Hafele, J. Kumar, JSW cement, many more {national as well as international brands - (revenue generation - participation / sponsorship)}.
- Developed business relationships with top Architects, developers, builders. Consultants, construction associations, government officials, contractors, engineers etc.
- Managed exhibitions and conferences PAN India (sponsorships, operations, hospitality, technical, F&B, vendors etc.)
- Managing an entire team at present for Fire & Security India Expo - Sales, audience development, marketing activities, promotional activities, relationship management with the target audience etc.
MANAGER - BUSINESS DEVELOPMENT
VIBES MULTIENTERTAINMENT - THE WEDDING JUNCTION SHOW
08.2017 - 02.2018
- Sales & Marketing
- Got sponsorship & participation from wedding industry brands - top designers, jewelers, gifting, caterers, travel companies, hotels, decorators, bakers, souvenirs etc.
- Event management & PR activities - developed social media content, target audience, influencers collaboration, brand activation, direct marketing etc
- Relationship development & audience development
SENIOR EXECUTIVE TO ASST. MANAGER SALES
Asian Business Exhibitions and Conferences ACETECH
05.2016 - 08.2017
- Got sponsorship from building material top national as well as international brands. (2 crores of sponsorship in 12 months)
- Relationship development with the build professionals (construction, real estate, architectural industry)
- Conferences & event management
- PR activities
Education
SSC -
MAHARASHTRA STATE BOARD
04.2001 - 2010.03
HSC - undefined
MAHARASHTRA STATE BOARD
BACHELOR OF MASS MEDIA - undefined
USHA PRAVIN GANDHI MANAGEMENT COLLEGE
MASTER OF ARTS - ENTERTAINMENT, MEDIA & ADVERTISING (MA-EMA)
K.C COLLEGE
Skills
- Tech Savvy
- Google Docs
- MS Word
- Powerpoint
- Excel
- Tech Savvy
Certification
Certified as 'Good Conduct', Usha Pravin Gandhi College of Management, 2014
Timeline
Sales and Marketing Representative
Cargoz
09.2023 - Current
Marketing Associate - Digital Events
Scaler Group
11.2022 - 08.2023
Project Head
Nova Exhibitions & Conferences
07.2018 - 09.2022
MANAGER - BUSINESS DEVELOPMENT
VIBES MULTIENTERTAINMENT - THE WEDDING JUNCTION SHOW
08.2017 - 02.2018
SENIOR EXECUTIVE TO ASST. MANAGER SALES
Asian Business Exhibitions and Conferences ACETECH
05.2016 - 08.2017
SSC -
MAHARASHTRA STATE BOARD
04.2001 - 2010.03
HSC - undefined
MAHARASHTRA STATE BOARD
BACHELOR OF MASS MEDIA - undefined
USHA PRAVIN GANDHI MANAGEMENT COLLEGE
MASTER OF ARTS - ENTERTAINMENT, MEDIA & ADVERTISING (MA-EMA)
K.C COLLEGE
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