Devanshu Goyal
Gurugram
Summary
Dynamic Programmatic Analyst with 2 years of experience at Performics India, adept at executing and optimizing programmatic campaigns. Proficient in leveraging DV360, Campaign Manager 360, and Google Analytics to deliver impactful results for clients such as Zee5, Licious, Hyatt Hotels, and WeWork. Known for analytical thinking, campaign optimization, and effective time management, driving performance and efficiency. Skilled in transforming data insights into actionable strategies tailored to client objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Programmatic Analyst
Performics, Publicis Group
Gurugram
11.2022 - Current
- Collaborated with diverse clients, including Licious, WeWork, Hyatt Hotels, ZEE5, and Amity University, managing their programmatic campaigns.
- Specialized in programmatic advertising strategies, driving both performance and branding objectives across display and YouTube platforms.
- Executed and optimized campaigns on DV360, ensuring effective targeting, budget allocation, and KPI achievement.
- Monitored campaign performance, conducted in-depth analysis, and delivered actionable insights through comprehensive client reports.
- Managed creative assets and ensured seamless execution, adhering to brand guidelines and meeting campaign deadlines.
Sales Executive
Choice Breaking Consultancy
01.2022 - 03.2022
- Increased the business by converting 10+ new clients over 2 months with meeting the monthly target
- Improved work efficiency of the new employees by mentoring them about convincing clients and pitching them about the services
- Helped the business by generating 40+ leads of potential clients in two months
- Improved sales and communication skills
Education
Course - Digital Marketing
Kraftshala
Online09-2022
Bachelor of Business Administation -
Institute of Professional Studies
Gwalior, Madhya Pradesh06.2021
Skills
- Programmatic Platforms: DV360, Campaign Manager 360
- Data Analysis & Reporting: Google Analytics, Excel (Advanced Formulas, Pivot Tables)
- Optimization: Campaign optimization and audience segmentation for improved performance
- Technology: ChatGPT for data-driven insights and productivity enhancement
- Soft Skills: Analytical thinking, time management, problem-solving, and result-oriented approach
Languages
- Hindi, Full Professional Proficiency
- English, Full Professional Proficiency
Certification
- Google Ads Display Professional Certification
Google Digital Academy (Skillshop)
Issued: Sep 2023 | Expires: Sep 2024
Credential ID: 82799425 - Get Started Using Google Analytics
Google Digital Academy (Skillshop)
Issued: Jun 2023 | Expires: Jun 2025
Credential ID: 57183105629747 - Display & Video 360 Certification Exam
Google Digital Academy (Skillshop)
Issued: Dec 2022 | Expired: Dec 2023
Credential ID: 64389805 - Certified Digital Media Marketer
Kraftshala
Credential ID: 5825461
Timeline
Programmatic Analyst
Performics, Publicis Group
11.2022 - Current
Sales Executive
Choice Breaking Consultancy
01.2022 - 03.2022
Course - Digital Marketing
Kraftshala
Bachelor of Business Administation -
Institute of Professional Studies
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