Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Timeline
Generic
Devaraj Marisetti

Devaraj Marisetti

Hyderabad

Summary

Data-driven & Results-oriented Marketing & Sales professional with a combined 5+ years of experience driving brand awareness, lead generation, and exceeding sales targets. Skilled in executing marketing campaigns across various platforms (e.g., HubSpot, LinkedIn Ads), data analysis (Google Analytics), and building customer relationships to close deals.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Product Sales & Marketing Specialist

Oorwin Pvt. Ltd.
Hyderabad
05.2021 - Current
  • By setting up HubSpot and Google Analytics, we empowered the startup to nurture leads effectively, ultimately leading to increased brand awareness and customer growth.
  • Managed email marketing campaigns in HubSpot, including list segmentation, content creation.
  • Utilized CRM platform to track customer interactions, manage leads, and nurture relationships.
  • Created engaging content (e.g., email copy, social media posts) to support marketing campaigns.
  • Analyzed campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generated reports to identify trends and areas for improvement.
  • Supported Sales teams with Lead generation and driven the sales funnel and engagement.
  • Managed LinkedIn Ad campaigns, resulting in a 30% increase in qualified leads within 3 months.
  • Developed and presented comprehensive campaign performance reports using Google Analytics data to stakeholders.

Account Manager - Internal and Client

MyGate Pvt. Ltd.
Hyderabad
07.2020 - 05.2021
  • Developed and implemented comprehensive digital marketing campaigns across various channels (SEO, PPC, Social Media) to achieve specific business goals (e.g., brand awareness, lead generation, website traffic)
  • Utilized Google Analytics to track website traffic, user behavior, and campaign performance. Generated reports and insights to identify areas for improvement and optimize campaigns for better ROI.
  • Monitored and managed company listings on G2 and other review sites. Responded to reviews in a timely and professional manner to address customer concerns and build brand reputation.
  • Created high-quality content (e.g., blog posts, social media content) to attract and engage target audiences.
  • Managed G2 listing placement, ensuring proper categorization to enhance visibility and credibility, and coordinated efforts to garner positive reviews from team members, friends, and family.
  • Accomplishments: In my tenure I was able to scale the business of ERP in different markets and was successful. I have successfully helped in onboarding 80+ accounts on to the platform.

Business Development Associate

Justdial Pvt. Ltd.
Hyderabad
10.2017 - 04.2018
  • Developed relationships with key decision-makers in target markets, resulting in a good amount of increase in market share.
  • Accomplishments: In my short span of 6 months I outperformed 3 months and was able to control the churn in the target market assigned.

Business Development Executive

Azael Manufacturing Pvt. Ltd.
New Delhi
07.2016 - 09.2017
  • Developed and implemented a successful business development strategy that increased sales by 150%
  • Collaborated with marketing and business development teams to identify and pursue new sales opportunities.

Education

MBA - Marketing

Institute of Public Enterprise
Hyderabad
03-2020

B.Tech - Electrical And Communications Engineering

C.M.R College of Engineering & Technology
05-2016

Skills

  • Analytics & Reporting
  • Data Analysis
  • Marketing Automation Tools
  • Email Marketing
  • Understanding of Lead Generation

Affiliations

  • Participating in various N.G.O Activities.
  • Social Volunteering

Certification

  • HubSpot Social Media Marketing Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Kraftshala - Sales Leadership Powered by IIM-A

Languages

English
First Language

Timeline

Product Sales & Marketing Specialist

Oorwin Pvt. Ltd.
05.2021 - Current

Account Manager - Internal and Client

MyGate Pvt. Ltd.
07.2020 - 05.2021

Business Development Associate

Justdial Pvt. Ltd.
10.2017 - 04.2018

Business Development Executive

Azael Manufacturing Pvt. Ltd.
07.2016 - 09.2017

MBA - Marketing

Institute of Public Enterprise

B.Tech - Electrical And Communications Engineering

C.M.R College of Engineering & Technology

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Devaraj Marisetti