Devchandan Mallick

• Lead foundational research product to identify new opportunities for Harman in Fleet management market
• Conducted ATU study on Harman's music box products to improve product, marketing and identify new opportunities
• Conducted competitive bench marking of Harman music products across 17 countries and 4 music business segment focusing on product features, target user and pricing.
• Revamped Harman's strategy and insight offering in India by introducing AI-driven research & strategy offerings for faster delivery. Developed offerings around Gen AI, Responsible AI and computer vision to develop offering with potential value of $100 million in next 4 years.
• Identified partner ecosystem by evaluating Harman's vision and synergies between potential tech company to build AI products
• Managed multidisciplinary teams of researchers, fostering a collaborative environment to achieve project goals.

In Accenture I closely work with Google by helping them with product & user research

Functional Profile:

• Leading the “insights practice” for AI solutions with a focus on GTM and user experience strategy
• Working with Google’s gen AI Bard engineering & research team for defining features rollout through market & user insights o Identified over 50+ use cases, 25+ user needs, 30+ pain points through longitudinal qual & quant research across 18+ countries
• Directly impacted Bard’s feature roll outs, language localization, prompt recommendations and accessibility options
• Led a $1.6 Mn UX research program for Google with end-to-end execution of researching & recommending product changes
• Executed 40+ user research projects across 7+ countries in the domains of foundational, iterative, and evaluative research across Google lens, Play store and Google my business
• Led a team of 12 people across 3 countries to design research, implement mixed-method qualitative and quantitative method for mapping usability studies, feature prioritization, concept testing, language localization, CUJ evaluation etc.
• Developed a $40Mn GTM strategy for Google South East for AI chatbot and voicebot B2B solutions for entering Thai market
• Created a 5-year revenue-led market acquisition roadmap for building & launching the product
• Formulated a conversational ads strategy for a US-based energy company partnered with Google. to enhance customer engagement and increase leads by 10% at 0% rise in budget
• Planning and designing mixed-methodology research studies depending on the needs of stakeholders
• Created and reviewed key research documents like research briefs research plan, discussion guides, IDI questions, screeners, survey questionnaire, diary plans, analysis plan and output reports
• Co-creating research reports, Power-Bi dashboards and presenting to clients
• Lead discussions with key stakeholders to formulate product strategy based on research finding and plan any follow up studies

Project Profile:

• Worked on various foundational studies for new products to understand consumer needs, current user journeys (mental models), pain points and behavior to identify features and services to be included
• Product & service satisfaction assessment studies
• Studies to identify product gaps and opportunities to improve product position in market on various products
• Projects to understand consumer needs around pricing and promotions
• User research studies to understand product design, usability, personas and gaps to drive user adoption and inclusivity
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Responsible for Analytics, insights and product for Omni Channel retailing in Apollo. Key responsibilities include research and analysis of category, marketing calendar, product/SKU management within the category, monitoring and reviewing of the category for Pan India level.

• Work with various team like product, marketing, regional-team, category team, CEO's office and chairperson's office to understand business requirements and design research to provide insights drive business goals
• Conducted various workshops and point of views to increase viability of insights & analytics team among other teams and be part of various key strategic and product lead initiatives in Apollo Pharmacy & 247
• Increased research volume from 6 project with 3 BAUs in 2019 to 34 projects with 6 BAUs by 2021. Also increased team size from 3 members to 9 in 2022

Key Impacts & projects

• Generating actionable insights using qualitative and quantitative research for various business needs including understanding consumer behavior, needs and preference
• Used mixed methodology to conduct research and various analytics technique to understand consumer
• Conducted store experience research across Pan india which lead to Identification of business issues & scope process improvement through integrating Offline and online platforms
• Streamlined retail process lead better user experience in App and offline stores which improved NPS by 10% and increased loyal customers by 12% across India
• Worked end to end in creating Apollo 247 the digital platform of Apollo Pharmacy by deploying several research & insights studies
• Consumer research for category management, which included revitalizing the sku which resulted in 15% growth in margins in FMCG - Diabetics & Skincare
• Contributed to continuous improvement of Pharmacy & online growth by deploying multiple scaled survey and in-prompt surveys
• Conducted in depth studies for various categories like diabetics, baby care to improve product range, specialized services and helpful tools. Conducted research work shops with multiple stakeholders like doctors, patients, care givers, dieticians and others to come up specialized programs for chronic diseases and baby care
• Conducted foundational study to understand viable business model for Apollo Rural store it included research of SKU's products, customer buying behaviors, disease profile, payments, store-format discounts and credits.

Led research for Apollo Pharmacy's loyalty platform, enhancing customer insights through surveys, focus groups, and interviews, driving improvements in service feedback, buying behaviors, and loyalty program transparency.

• Led market research for GTM strategies in beverage and travel sectors, including user interviews, surveys, A/B testing, and usability tests to enhance product personas, customer journeys, and digital marketing effectiveness.

• Enhanced a US retailer's app and website through customer satisfaction surveys, journey mapping, and data analysis. Utilized Tableau, Python, and A/B testing to improve features and integrate new product categories, contributing to CSAT, PSAT, and NPS metrics.