Devdutt Manay
Bangalore
Summary
Strategic B2B marketing leader with 19 years of global experience in scaling growth engines for SaaS and enterprise tech across APAC, EMEA, US and SEA. Proven success in building and leading high-performance marketing organizations at Series A and Series B-funded startups and driving expansion for enterprise product companies. Expert in GTM strategy, ABM, and demand generation with a track record of owning multi-million-dollar budgets, delivering measurable ROI, and influencing executive strategy. Adept at penetrating enterprise accounts, managing managers, and shaping market narratives that lead to category leadership.
Overview
20
20
years of professional experience
Work History
Head of Growth
Apptile
04.2022 - Current
- Company Overview: Mobile app platform for e-commerce brands
- Scaled revenue from $0 to $1M ARR, building growth engines across demand gen, PLG, and lifecycle marketing to establish Apptile’s first million in recurring revenue.
- Partnered with CEO, CPO, and CRO to define multi-year GTM and product-market fit strategy for Shopify and non-Shopify segments.
- Owned growth targets across demand gen, PLG, and performance marketing, driving double-digit pipeline growth.
- Built lifecycle marketing systems from acquisition through retention, integrating AI-driven workflows for content and personalization.
- Introduced data-driven dashboards tracking CAC, LTV, and conversion rates, enabling precise optimization.
Head of Marketing
Entropik Tech
12.2020 - 03.2022
- Company Overview: Series B-funded Emotion AI platform
- Built the marketing function from scratch, hiring and scaling a 16-member team across demand gen, product marketing, content, and events.
- Owned a $1.2M annual marketing budget, delivering a 3x increase in MQLs while lowering CAC by 20%.
- Repositioned Entropik into a full-stack Emotion AI platform, aligning narrative with enterprise buyers.
- Designed marketing funnels and channels that increased pipeline contribution by 45% in 15 months.
- Achieved #1 Share of Voice in PR in 6 months; drove #1 visibility in international markets via events and webinars.
- Partnered with Gartner to introduce a new market category, positioning Entropik as a category leader.
- Structured org for scale, managing managers and building succession plans across functions.
Head of Enterprise Marketing
Exotel
12.2018 - 12.2020
- Company Overview: Cloud telephony leader in SEA
- Built and led the enterprise marketing function, delivering $15M+ in qualified leads from BFSI, logistics, ecommerce, and startup verticals.
- Created ABM-driven GTM strategies targeting high-value accounts with long sales cycles.
- Owned a $750K budget, optimizing channel mix to maximize ROI and accelerate enterprise deal velocity.
- Developed playbooks, templates, and success metrics, sustaining 12+ enterprise leads/month.
Marketing Manager – APAC & EMEA
Campus Management Corp.
04.2015 - 11.2018
- Company Overview: Global leader in Higher Ed SaaS
- Led regional GTM and demand generation, growing from 0 to 60 enterprise clients across 20+ countries.
- Directed integrated campaigns, partner programs, and analyst positioning to establish market leadership.
- Executed India’s largest Higher Ed tech research study, engaging 200+ institutions and securing national media coverage.
Marketing Manager – APAC & EMEA
Talisma Corporation
06.2005 - 03.2015
- Company Overview: Global CRM and Digital Customer Engagement platform
- Repositioned Talisma from CRM to Digital Customer Engagement Platform (DCEP), sustaining a top-3 market position.
- Managed PR, thought leadership, and demand gen across APAC, EMEA, and North America.
- Designed multi-year retention programs including 5 annual customer conferences to drive upsell and renewal rates.
Education
Executive Program - Global Business Management
IIM Lucknow
10-2011
Bachelor’s - Business Management
Bangalore University
06-2005
Skills
B2B Marketing Strategy & GTM
Accomplishments
- Built and scaled 3 marketing teams from scratch at Series A & B-funded startups into high-performing, multi-function organizations.
- Owned $1M+ annual marketing budgets, improving ROI through optimized channel mix and CAC reduction of up to 20%.
- Achieved #1 Share of Voice in PR within 6 months at Entropik Tech, outpacing global competitors.
- Partnered with Gartner to create a new market category for Emotion AI, securing thought leadership positioning.
- Delivered $15M+ in qualified enterprise pipeline at Exotel across India & SEA through ABM-led GTM strategies.
- Expanded Campus Management to 20+ countries, securing 60 enterprise clients in 3 years.
Timeline
Head of Growth
Apptile
04.2022 - Current
Head of Marketing
Entropik Tech
12.2020 - 03.2022
Head of Enterprise Marketing
Exotel
12.2018 - 12.2020
Marketing Manager – APAC & EMEA
Campus Management Corp.
04.2015 - 11.2018
Marketing Manager – APAC & EMEA
Talisma Corporation
06.2005 - 03.2015
Executive Program - Global Business Management
IIM Lucknow
Bachelor’s - Business Management
Bangalore University
Similar Profiles
Simran SSimran S
Travel Consultant at BCD TravelTravel Consultant at BCD Travel
Kannan LKannan L
Service Owner - Identity Global Products at AXA Global Business ServicesService Owner - Identity Global Products at AXA Global Business Services
Sheetal K SSheetal K S
Salesforce QA at PwC AdvisorySalesforce QA at PwC Advisory
Sandhya GopinathanSandhya Gopinathan
Manager- Global Process Optimization (O2C) at Siemens Global Business ServicesManager- Global Process Optimization (O2C) at Siemens Global Business Services
Babak GhaediBabak Ghaedi
Head of growth at Markets4youHead of growth at Markets4you