Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Personal Information
Languages
Designation
Custom Events
Timeline
Generic
DEVDUTTA Sa

DEVDUTTA Sa

Ahmedabad

Summary

Marketing leader with over 13 years of experience in FMCG product branding and growth. Expertise in strategic marketing and consumer insights, driving successful integrated campaigns that boost market presence. Proven track record in leading cross-functional teams and optimizing budgets to achieve significant market share increases. Skilled in collaboration across departments to enhance brand performance.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Manager – Marketing & Branding (HOD – Reporting to MD)

La Gajjar Group
01.2024 - Current
  • Led brand and product growth initiatives, contributing to significant market share increase.
  • Spearheaded new product launches, brand development, and range introductions.
  • Developed and implemented effective brand communication and positioning strategies.
  • Enhanced social media presence through targeted, data-driven campaigns.
  • Conducted in-depth market research to identify opportunities and improve brand strategy.
  • Utilized consumer insights to inform business and marketing decisions.
  • Designed impactful retail packaging and compelling in-store marketing displays.
  • Collaborated with vendors and distributors for product design feedback and improvement.
  • Created brand management plans with regular reporting on brand visibility.
  • Oversaw marketing campaigns in coordination with advertising and media agencies.

Sr. Marketing Manager (Reporting to MD) – West Zone

Sri Sri Tattva Pvt. Ltd.
12.2018 - 12.2023
  • Planned and executed regional media strategies and communication plans.
  • Developed marketing intelligence from market feedback for effective brand positioning.
  • Executed integrated brand communication programs targeting sales growth.
  • Managed agencies, evaluated creatives, and ensured communication effectiveness.
  • Handled corporate and field events from branding to on-ground execution.
  • Identified new product opportunities through primary and secondary research.
  • Planned strategic market launches with detailed 14-day pre/post launch plans.
  • Defined yearly marketing calendars and introductory offers for new products.
  • Monitored launched markets and provided ATL/BTL support.
  • Tracked SKU performance and optimized depth and width of distribution with SCM teams.

Assistant Brand Manager (HOD – Reporting to MD)

URMIN Group of Companies
10.2013 - 11.2018
  • Formulated annual brand strategy and tactical plans based on insights.
  • Executed integrated communication programs to meet sales targets.
  • Built strong agency relationships for creative development and execution.
  • Identified market gaps and built comprehensive go-to-market plans.
  • Defined communication concepts and coordinated yearly marketing calendars.
  • Tracked sales performance by region and product.
  • Designed promotional campaigns and performed market visits for launch feedback.
  • Monitored SKU-level distribution and collaborated with supply chain for fulfillment.
  • Defined packaging specifications with R&D and QC teams.
  • Collaborated with agencies and internal teams for smooth packaging execution.

Marketing & Operations Manager

Flourish Purefoods Pvt. Ltd.
04.2012 - 10.2013
  • Conducted feasibility studies and location analysis for new ice cream stores.
  • Analyzed consumer behavior and market trends.
  • Evaluated market opportunities and designed phased launch strategies.
  • Developed full launch timelines including offers and communication plans.
  • Supported launch markets with ATL and BTL execution.
  • Implemented retail schemes and consumer offers to drive footfall.
  • Handled in-store branding and led a merchandising team across franchise stores.
  • Managed national exhibitions from negotiation to stall design.
  • Coordinated with event agencies for concept-to-execution launch plans.
  • Managed pan-India BTL activities with zonal vendor empanelment and execution oversight.
  • Prepared competitor analysis and SWOT reports to support market strategy.

Education

MBA - Finance & Marketing

St. Kabir Institute of Professional Studies
Ahmedabad
02.2012

B.Com -

Aroma College of Commerce, Gujarat University
03.2010

Higher Secondary - Commerce

Amrut High School
03.2007

Class 10th -

Sadhu Vaswani High School
03.2005

Skills

  • Strategic marketing
  • Brand building
  • Integrated marketing campaigns
  • New product development
  • Consumer insights analysis
  • Market trends analysis
  • Creative concept development
  • Media planning
  • Media buying
  • Corporate communications
  • Trade communications
  • Social media marketing
  • Product lifecycle management
  • Packaging innovation
  • Structural design
  • Cross-functional team leadership
  • Vendor coordination
  • Agency coordination
  • Budget management
  • Cost optimization
  • Retail packaging strategies
  • In-store display planning
  • Performance tracking
  • Mis reporting

Certification

NCC Certification, B & C Certificates, 2008, 2009, 2010

Accomplishments

  • Participated in the inter-school Handball Tournament.
  • Won first prize in the inter-school Hop, Step & Jump at the primary level.
  • Secured second prize at the state level in a painting competition (2000).
  • Took part in a Hindi skit at Kendriya Vidyalaya No. 2.

Personal Information

  • Date of Birth: 12/17/89
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married
  • Religion: Hindu

Languages

  • English, Reading, Writing, Speaking
  • Hindi, Reading, Writing, Speaking
  • Gujarati, Reading, Speaking
  • Odia, Speaking

Designation

Senior Marketing & Brand Manager

Custom Events

  • Events for Pepsi, 2008, 2009, 2010
  • CII Vibrant Gujarat, 2011
  • CII iCreate, 2012
  • Event Management for Pepsi

Timeline

Sr. Manager – Marketing & Branding (HOD – Reporting to MD)

La Gajjar Group
01.2024 - Current

Sr. Marketing Manager (Reporting to MD) – West Zone

Sri Sri Tattva Pvt. Ltd.
12.2018 - 12.2023

Assistant Brand Manager (HOD – Reporting to MD)

URMIN Group of Companies
10.2013 - 11.2018

Marketing & Operations Manager

Flourish Purefoods Pvt. Ltd.
04.2012 - 10.2013

MBA - Finance & Marketing

St. Kabir Institute of Professional Studies

B.Com -

Aroma College of Commerce, Gujarat University

Higher Secondary - Commerce

Amrut High School

Class 10th -

Sadhu Vaswani High School

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