DEVENDAR RAINA

I had been associated with this family owned enterprise which is engaged in domestic marketing and online sale of indigenous and imported products ,mainly to B2B and B2C customers.

Product mix consists of utility house hold products such as GAS SAFETY DEVICE,INSECT TRAPS,ELECTRONIC SAFETY TOOLS,KITCHEN SAFETY AND UPKEEP ETC

• Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.

• Analyzed data to identify areas of improvement, implementing changes that resulted in greater operational efficiency.
• Successfully managed change within the organization, ensuring smooth transitions during periods of restructuring or process improvements.
• Established policies and procedures that improved operational efficiency within the organization.
• Maintained compliance with industry regulations by implementing risk mitigation measures and maintaining accurate documentation.
• was instrumental in implementing SAP in the organization .
• set up a completely new aluminum die casting line with robot operation.
• Built a strong network of industry contacts that provided valuable insights into market trends and potential business opportunities.

-Viniyoga was a leading GOI recognized trading house with a turnover of around Rs900 cr

-set up an independent International Trading arm which including a challenging task to identify existing and future opportunities in Intl. trading ,sourcing the products from third parties with sound financial and delivery background as well as creating new clients and add existing contacts.

-Within a period of 2 years successfully set up this division and traveled extensively within and outside the country to achieve a turnover of overRs 60 cr with a handsome profit margin of over 25%.

-Usha Intl Ltd is the marketing arm of the SHRIRAM group in India.

-was handpicked for the job of setting up of a new International Trading division.

-Met very tough target in terms of identifying the non company products,sourcing them and marketing the same .

-Widely traveled abroad and in India to source and sell the products and achived the targets within a year.

-products marketed were-GRANITE,SANDSTONE,BUILDERS' HARDWARE,CARPETS AND HOME FURNISHINGS ETC

-This was my first job after my graduation from IIT BOMBAY and learnt my marketing techniques from my bosses here who were very sharp and competent.

• Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.

-It was a good learning ground and having started as a trainee selling Foundry Chemicals and fluxes,i eneded as a Sr.Sales Enginner