Dynamic growth leader and IIM alumnus with over 10 years of experience in customer engagement, monetization, and retention. Proven success in scaling digital platforms, including consumer apps and AI chatbots, across the FMCD, automobile, and telecom sectors. Expertise in designing industry-first loyalty programs that drive substantial revenue growth and enhance Customer Lifetime Value (CLV). Strategic thinker committed to leveraging innovative solutions for maximizing customer satisfaction and business performance.
Hi, I’m
Devender Yadav
Digital User Growth & Product Management
Gurgaon,HR
Summary
Overview
11
years of professional experience
Work History
Havells India Limited
Asst. General Manager – Digital Growth & CX
02.2023 - Current
Job overview
- Revenue Generation: Designed multi-channel monetization campaigns (SMS, Email, WhatsApp) generating ₹160 Cr+ additional revenue in FY’25.
- Digital Platforms: Spearheaded the Havells ONE super app, scaling to 2L+ monthly active users by integrating IoT, Shopping, and Loyalty.
- Loyalty Leadership: Conceptualized and scaled the FMEG industry’s first loyalty program, "Havells Happiness," reaching 5 Lakh+ members.
- Data Strategy: Implemented an SVOC database integrating 1.5Cr consumers with 256 data points for predictive targeting.
- Strategic Impact: Generated ₹26 Cr+ from digital AMC sales and ₹110 Cr+ in repeat sales from loyalty members.
- Innovation: Launched a B2C Agentic AI chatbot for end-to-end sales and post-sales support.
Maruti Suzuki India Limited
Program Manager – Digital Marketing & Loyalty
03.2019 - 01.2024
Job overview
- Program Scale: Launched "Maruti Suzuki Rewards," scaling it to 74L+ members and ₹700 Cr annual revenue.
- Digital Transformation: Migrated the loyalty ecosystem from physical cards to a seamless mobile/web platform.
- Engagement: Achieved a 51% engagement rate on loyalty platforms and a 10% increase in customer retention.
- Sales Growth: Boosted loyalty-linked sales by 16% through Mar-Tech solutions and AI-powered customer segmentation.
- Award: Winner of the Chairman’s Award for excellence in launching and stabilizing the rewards program.
Vodafone Idea Ltd.
Asst. Manager – Sales & Marketing
06.2015 - 03.2019
Job overview
- Market Growth: Spearheaded the 4G service launch in key regions, achieving an 82% data market share.
- Optimization: Utilized A/B testing and data-driven recommendations to drive a 19% increase in plan take-rates.
- Recognition: Received the Team Excellence Award for prepaid business automation and the Sher-E-Punjab Award.
Education
Indian Institute of ManagementRohtak, India
Post Graduate Diploma in Management (PGDM) from Marketing Management
03-2015
University Overview
MDURohtak
B. Tech from Electronics & Communication
06-2013
University Overview
Skills
Customer acquisition planning
Timeline
Asst. General Manager – Digital Growth & CX
Havells India Limited
02.2023 - Current
Program Manager – Digital Marketing & Loyalty
Maruti Suzuki India Limited
03.2019 - 01.2024
Asst. Manager – Sales & Marketing
Vodafone Idea Ltd.
06.2015 - 03.2019
Indian Institute of Management
Post Graduate Diploma in Management (PGDM) from Marketing Management
MDU
B. Tech from Electronics & Communication