DEVENDRA ADVANI
Flat 1203, B Wing, Shraddha Woods Near Balaji Co-Op Housing Society Amboli, Jogeshwari West, Mumbai
Summary
Results-driven marketing professional with 13 years of cross-sector experience spanning hospitality, retail, media, and entertainment. Proven track record in driving strategic growth through integrated marketing, brand collaborations, and cross-functional leadership. Skilled at managing multi-channel campaigns across geographies with a balanced approach to creativity and data-driven execution. Actively seeking opportunities to align with forward-thinking brands and contribute meaningfully to business outcomes.
Overview
15
15
years of professional experience
Work History
Brand Manager
Rhythm Hospitality
Mumbai
11.2024 - 05.2025
- Oversaw marketing initiatives for Rhythm Hotels & Resorts (hospitality division) and ResiTel, the real estate vertical focused on second-home properties.
- Played a key role in executing marketing initiatives for ResiTel across India, the GCC, and APAC regions.
- Led ResiTel’s participation in international real estate expos, including a successful showcase at the World Trade Centre, Dubai, targeting high-net-worth Indian buyers.
- Secured editorial placements for Rhythm Hotels & Resorts in magazines such as The Club and Travel Escapades, enhancing brand presence in the luxury travel segment.
- Developed and executed a premium content collaboration around actress Parvati Nair’s wedding in Kumarakom, significantly boosting content visibility for the brand.
Brand Manager
MacV
Mumbai
11.2023 - 11.2024
- Led marketing for the eyewear brand MacV, developing and executing campaigns to enhance brand visibility in a competitive retail landscape.
- Launched a high-impact collaboration with Raj Shamani, resulting in strong engagement and digital traction.
- Facilitated a co-branded partnership with Volkswagen, expanding visibility across new customer segments.
- Played a key role in shaping the brand’s presence through digital strategy, influencer collaborations, and focused marketing initiatives.
- Successfully executed a brand shoot for McPherson and Valentine, the premium eyewear offering under the House of Quiosco. Also collaborated on select marketing initiatives for the Wendell Rodricks collection and New Balance.
PR and Brand Manager
Rhythm Hospitality Pvt Ltd
Mumbai
07.2021 - 10.2023
- Led comprehensive marketing efforts at Rhythm Hospitality, delivering integrated campaigns across digital and traditional media channels.
- Oversaw Meta and Google Ads with a focus on performance optimization and ROI. Enhanced brand visibility through strategic influencer collaborations, including Siddharth Kannan and RJ Siddhu from 93.5 FM.
- Executed high-impact offline campaigns across print, radio, cinema, and outdoor platforms, effectively blending traditional outreach with digital strategy to drive engagement and recall.
- Also contributed to the marketing efforts for ResiTel, the real estate arm of the business, supporting its visibility and outreach initiatives.
Freelance Digital Marketing Professional
Self
Mumbai
08.2020 - 06.2021
- Drove digital marketing efforts for F&B brands such as Rhythm Hospitality, Mia Cucina, Café New York, and others during the lockdown—leading strategy, content creation, and influencer engagement to sustain brand visibility and customer engagement.
Senior Social Media Executive
Caboodle Media LLP
Mumbai
02.2019 - 07.2020
- Contributed to the social media strategy for hospitality and lifestyle brands, managing digital accounts for ITC Grand Central and Bombay Coffee House.
- Played a key role in acquiring the Filli Café India account and supported business growth by consistently onboarding new client accounts.
Founder
Act-Atainment
Mumbai
11.2015 - 12.2018
- Founded and built a drama school that collaborated with experienced industry professionals. Oversaw branding, faculty onboarding, marketing, and operations.
Sales & Marketing Manager
Stardust Academy, a division of Magna Publishing Co Ltd
Mumbai
07.2014 - 07.2015
- Led the launch of Stardust Academy under the iconic Stardust brand, overseeing end-to-end marketing and sales initiatives.
- This role marked my initial foray into marketing, and the academy was inaugurated with actor Jackie Shroff as the guest of honour.
- I also had the privilege of inviting renowned industry figures such as Nawazuddin Siddiqui, director Hansal Mehta, Rajeev Khandelwal, and several others to engage with students at the school.
Correspondent
Magna Publishing Company Ltd
Mumbai
07.2011 - 06.2014
- Began career in film journalism under the mentorship of Nari Hira. Gained exposure to the entertainment ecosystem before transitioning into marketing.
Copywriter
Softlink Global Logistics Pvt Ltd
Mumbai
11.2010 - 05.2011
- Created copy and marketing content for logistics and tech solutions. Developed an early understanding of B2B communication.
Education
Bachelor's - Management Studies
MMK College
Bandra, Mumbai01-2010
HSC -
MMK College
Bandra, Mumbai01-2007
SSC -
Victoria High School
Mumbai01-2005
Skills
- Social Media Management
- Content Creation
- Brand strategy
- Digital Marketing
- Marketing and communication
Learning & Development Initiatives
- New Age Social Media Marketing Workshop: I completed an advanced workshop under the guidance of Lohith Ramachandra, former Social Media Head at Swiggy. The workshop covered social media marketing, content creation, and leveraging trends, enhancing my skills with expert insights.
- Art of Advertising Workshop: I attended a workshop led by Sudeep Chawla, VP of Marketing at Pidilite, where I gained insights into core marketing principles and the Cadbury Eclairs to Choclairs brand transition.
Timeline
Brand Manager
Rhythm Hospitality
11.2024 - 05.2025
Brand Manager
MacV
11.2023 - 11.2024
PR and Brand Manager
Rhythm Hospitality Pvt Ltd
07.2021 - 10.2023
Freelance Digital Marketing Professional
Self
08.2020 - 06.2021
Senior Social Media Executive
Caboodle Media LLP
02.2019 - 07.2020
Founder
Act-Atainment
11.2015 - 12.2018
Sales & Marketing Manager
Stardust Academy, a division of Magna Publishing Co Ltd
07.2014 - 07.2015
Correspondent
Magna Publishing Company Ltd
07.2011 - 06.2014
Copywriter
Softlink Global Logistics Pvt Ltd
11.2010 - 05.2011
Bachelor's - Management Studies
MMK College
HSC -
MMK College
SSC -
Victoria High School
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