Devendra Singh
Delhi
Summary
Results-driven Area Operation Manager with 10+ years of experience in managing multiple stores, leading high-performing teams, and driving sales growth. Proven track record of success in increasing customer satisfaction, improving operational efficiency, and achieving business objectives.
Overview
12
12
years of professional experience
Work History
Area operation Manger
Lenskart.Com
02.2025 - Current
- Company Overview: Lenskart.Com is a leading online & optical industry in worldwide.
- Responsible for driving business and achieving targets MOM basis.
- Needs to handle customer escalation & provide the resolution in an effective manner.
- Handling the retail brand operations while driving sales and marketing operations with focus on top & bottom-line profitability by ensuring optimal utilization of resources and devising growth of Profitable categories.
- Evaluate employee performance and identify the training needs.
- Create repots and analyze and interpret retail data like revenue, expenses, and competition.
Area Business Manager
Pepperfry.com
04.2023 - 02.2025
- Company Overview: Pepperfry.com is a leading online & offline marketplace for furniture & home décor in India.
- Needs to Connect with Architect & interior designers and conduct the meetings and find out the business opportunities with the help of CPP program.
- Needs to plan promotional activities & Events and cross branding tie-ups with the different brand.
Store Manager
Lenskart.com
07.2019 - 04.2023
- Company Overview: Lenskart.Com is largest optical prescription eyewear retail chain in India.
- Customer assistance and troubleshoot customer issues regarding Repairing, Vision issue, Exchange & Returns.
- Track the progress of weekly, monthly, quarterly, and annual objectives.
- Conduct regular audits to ensure the store is functional & presentable.
Department Manager
GAP Arvind Lifestyle Brands Ltd.
05.2015 - 08.2019
- Company Overview: GAP is US based retailer & in India Arvind Lifestyle Brands has got the Master franchise for the same.
- Entrusted with the responsibility of achieving business targets month on month basis.
- Ensure 100% options availability on the shop floor and implement promotional offers.
- Provide regular training to the team on a regular basis to keep them up-to date with product specification and products and promotional offers.
- Contributing strategic initiatives for retail business development and enhancing brand visibility.
- Handling the retail brand operations while driving sales and marketing operations with focus on top & bottom line profitability by ensuring optimal utilization of resources and devising growth of Profitable categories.
- Handling the store OPEX, petty cash, banking, lost and prevention sand also maintain store level expenses.
- Handling the cash Refund, exchange merchandise resisters and manage the defected merchandise.
- Issuing the gift voucher, credit note and Maintain awareness of all promotions and advertisement.
- Manage and resolves customer complaints efficiently and ensuring customer satisfaction at cash counter.
- Handling Store Online Business through NNNOW.
Sr. Sales Advisor
FOREVER-21 (DLF Brands)
06.2013 - 04.2015
- Perform sales analysis of quantitative data to understand reasons for achievement or non-achievement of sales targets.
- Provide customers qualitative feedback on Brands, Product, Categories, Styles, Colors, Fits, & Sizes.
- Responsible for administration and coordination between store management on various administrative.
- Interacts with VM team & Marketing team for conducting promotional activities in the store.
Education
M.B.A - Specialized Marketing & Retail
Regular Lucknow University
01.2012
B.Sc. - undefined
Agra University
01.2010
Skills
- Customer service
- Team leadership
- Time management
- Decision-making
Timeline
Area operation Manger
Lenskart.Com
02.2025 - Current
Area Business Manager
Pepperfry.com
04.2023 - 02.2025
Store Manager
Lenskart.com
07.2019 - 04.2023
Department Manager
GAP Arvind Lifestyle Brands Ltd.
05.2015 - 08.2019
Sr. Sales Advisor
FOREVER-21 (DLF Brands)
06.2013 - 04.2015
B.Sc. - undefined
Agra University
M.B.A - Specialized Marketing & Retail
Regular Lucknow University
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