Devendra Bharat Mhatre
Navi Mumbai
Overview
11
11
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Manager
Croma
08.2019 - Current
- Search Engine Optimization
- Website: www.croma.com
- Search Engine Optimization:
- Formulate SEO Strategy (On Page-Off Page) and roadmap for website
- Monitor team of agency for SEO and Marketing Programs
- Revamp Website with SEO
- Technical SEO Audit & recommend fixes
- Periodical SEO Insights Reporting – Traffic (Omniture), Keyword performance (SEM Rush), Analysis
- Plan and execute content development
- Croma Retail Store Optimization
- Collaboration with business analyst, developer, buyers, merchandising & creative team
- Prepare comprehensive strategy updates, reports, forecasts
- Coordinate with Social Media Optimization for better organic result
- Site Search:
- Site Search Optimization and analysis
- Increase Site search CTR and Engagement
- Weekly/Monthly Reporting
Assistant Manager
BAJAJ ELECTRICALS
05.2016 - 07.2019
- Digital Developments
- Website: bajajelectricals.com, shop.bajajelectricals.com, morphyrichardsindia.com
- Search Engine Marketing:
- Create strategy for entire Google search and Display campaign (search, GDN, PLA, remarketing)
- Run festive and non-festive campaign for B2B, B2C websites
- Plan, execute, and measure campaign performance
- Create media budget for campaigns based on objective
- Search Engine Optimization:
- Plan and Develop SEO strategy (B2B & B2C website)
- Create compelling Web and digital content plan & Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Analyze information and improve customer online shopping experience
- Manage business listing, reporting and optimization of products & services
- Implement and manage Web analytics using Google Analytics and leverage tracking
- Coordinate and liaise with the internal and external stakeholders
- Manage and guide team of digital agency and guide for better output
- Websites – bajajelectricals.com, shop.bajajelectricals.com, morphyrichardsindia.com
- Social Media Optimization:
- Provide suggestions to improve online visibility on social media platforms
- Media planning of campaigns running on social media
- Engage users in social media
- Online Reputation Management:
- Manage and guide team of Online Reputation Management
- Improve response time on social media
- Engage with user and resolve queries by coordinating multiple teams
- Digital Initiative:
- Run Digital Transformation Project
- Provide digital solutions to departments based on requirement
- Coordinate with multiple teams to run successful implementation of AEM and WCS platform
- Manage and run website automation tool for better conversions (Wigzo)
- Initiative for Mobile App Optimization
- Manage Oracle tool – Eloqua to run email campaign
Digital Marketing Analyst
HOUSEFULL
07.2015 - 04.2016
- Coordinate with agency for digital marketing activities
- Overview of Search Engine Optimization (SEO) activities and recommend strategy & suggestions
- Analysis of SEM campaign and recommend strategy & suggestions
- Creating social media strategy (SMO) includes Facebook, Twitter, Google Plus, YouTube, Pinterest, etc
- Analyze Google Analytics, reporting and strategy formulation based on report
- Email campaign strategy
SEO Specialist
ARANCA
05.2014 - 06.2015
- Devising and implementing SEO strategies for the website
- Manage SEM Campaign, Social Media Platforms of the company and SMO Strategy
- Content distribution strategy and implementation
- Conducting regular optimization of on-page includes website analysis and assessment
- Coordinate with web developer and designer
Sr. SEO Analyst
WEBTELINDIA
03.2013 - 04.2014
- Strategy formulation, reports of Search Engine Optimization, Search engine marketing & Coordinate with Content Writers and designers
- SEO optimized content and manage pages : Facebook, Twitter, LinkedIn, Google
SEO Executive
THE BRAND SALOON
06.2012 - 02.2013
- Set up Google Analytics Tracking Code (GATC), Google Webmaster Tools created unique profiles and segmented visitor traffic to better determine visitor behavior
- Conducted activities of On page and Off Page SEO, Keywords research
Education
MBA - Marketing
University of Mumbai
01.2010 - 01.2012
BMS - Marketing
NCRD-Sterling Institute of Management Studies, University of Mumbai
01.2005 - 01.2008
HSC - undefined
S K Somaiya College, University of Mumbai
SSC - undefined
University of Mumbai
undefined
Skills
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Adobe Analytics (Omniture), Google Data Studio, Search Console, Wigzo, Eloqua, SEM Rush, Technical SEO Audit, Keyword Planner & Research, On Page - Off Page SEO, Digital Strategyundefined
Additional Information
- Gender : , Male Marital Status :, Place : Navi Mumbai Devendra B Mhatre
Timeline
Manager
Croma
08.2019 - Current
Assistant Manager
BAJAJ ELECTRICALS
05.2016 - 07.2019
Digital Marketing Analyst
HOUSEFULL
07.2015 - 04.2016
SEO Specialist
ARANCA
05.2014 - 06.2015
Sr. SEO Analyst
WEBTELINDIA
03.2013 - 04.2014
SEO Executive
THE BRAND SALOON
06.2012 - 02.2013
MBA - Marketing
University of Mumbai
01.2010 - 01.2012
BMS - Marketing
NCRD-Sterling Institute of Management Studies, University of Mumbai
01.2005 - 01.2008
HSC - undefined
S K Somaiya College, University of Mumbai
SSC - undefined
University of Mumbai
undefined
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