DEVESH F THAKUR
Mumbai
Summary
Results-oriented marketing leader specializing in Affiliate Marketing, Influencer Campaigns, and Online Reputation Management. Proven ability to manage multimillion-dollar budgets and lead teams to exceed performance targets. Expertise in driving brand growth and enhancing customer engagement through data-driven strategies and impactful campaigns. Strong relationship builder with a focus on high-ROI marketing initiatives and continuous professional development.
Overview
11
11
years of professional experience
Work History
Group Head - Affiliates, Retargeting, Influencer & ORM
Group Bayport
Mumbai
04.2023 - 04.2025
- Consistently exceeded targets, achieving 103% of 2023 goals (13% of overall revenue) and 97% of 2024 goals (15% of overall revenue) through effective Affiliate and Retargeting strategies.
- Led marketing channels and teams for Affiliates, Retargeting, Influencers, and ORM across multiple brands.
- Developed and launched influencer campaigns for NeonEarth and CoversAndAll in the US, boosting brand visibility and engagement.
- Onboarded networks like Rakuten for affiliates and TV for non-US domains, expanding reach and launching affiliate/retargeting campaigns for emerging businesses.
- Boosted sales by 3% by leveraging customer reviews to enhance confidence and brand trust.
- Onboarded ORM partner Locobuzz across all brands and domains, establishing teams and processes.
Sr. Manager - Influencer Marketing & Programs
CoinDCX
07.2021 - 03.2023
- Created monthly 100+ Instagram and YouTube content pieces, driving an average of 300,000+ signups and activating 60,000+ users with a CAC of Rs 5000 and CPR of Rs 1000.
- Spearheaded Pan-India influencer marketing strategies, managing an Rs 30 crore budget.
- Achieved 7-10% market share through innovative penetration strategies in tier 2 cities, collaborating with brand, performance, social, and growth teams.
- Contributed to GTM strategies for the product launches, leveraging influencers like Raj Shamani, CA Rachna and Beer Biceps for campaigns 'Bitcoin Liya Kya' and 'Future Yahi Hai,' driving strong customer acquisition.
Sr. Manager - Influencer Marketing & Strategic Alliance
Angel Broking Ltd
11.2018 - 06.2021
- Launched and managed 'Amplifiers,' generating 3,000 monthly leads through influencer campaigns.
- Collaborated with 50+ influencers and delivered 100+ monthly content pieces across TikTok, Instagram, MX Player, and YouTube.
- Managed marketing campaigns for Non- Broking Businesses (Insurance and Mutual Funds).
- Secured Gold for Effective Customer Service at the ACEF 9th Global Customer Engagement Awards 2020.
- Increased positive mentions by 130%, which boosted the VOC and increased reviews by 10%.
- Generated 50,000 leads through competition analysis and strategic initiatives, driving sales pipeline growth.
- Led a team of 8 agents, managing customer sentiments across digital and review platforms to enhance brand perception and engagement.
Manager
Truecaller
08.2017 - 11.2018
- Managed clients in Cellular (Vodafone), BFSI, OTT/Entertainment, and Real Estate, pitching advertising and innovative solutions to meet their goals.
- Achieved 93% of my annual revenue target ($30M).
Manager
BookMyShow
02.2016 - 08.2017
- Managed clients and agencies across the West region, strategizing and implementing campaigns to drive brand visibility and engagement.
- Achieved 108% of annual revenue target, driving significant business growth and profitability.
Region Head
m-Ad Call Pvt Ltd
07.2014 - 11.2015
- Spearheaded operations for the West region, driving annual revenue of $8 million.
- Surpassed revenue targets by 3%, delivering consistent growth and enhanced profitability.
Manager
Gozoop Pvt Ltd.
11.2013 - 06.2014
- Company Overview: Dubai
- Explored opportunities for business expansion, gathered client feedback, and evaluated prospects.
- Effectively strategized and implemented sales initiatives encompassing SMO, SEO, SEM, and website pitches for Zozolo.
- Dubai
Education
Diploma - Marketing
Narsee Monjee Institute of Management Studies
Mumbai12-2025
Bachelors in Management Studies - Marketing
Shrimati Mithibai Motiram Kundnani College of Commerce & Economics
Mumbai12.2011
Skills
- Communication skills
- Analytical thinking
- Leadership abilities
- Organizational proficiency
- Creative problem-solving
- Decision-making expertise
- Ad serving and tracking
Platforms & Tools
- Adobe analytics
- Adjust
- AppsFlyer
- SimilarWeb
- Amplitude
- Superset
- Lucky Orange
- Google Analytics
Languages
- English
- Hindi
- Marathi
Personal Information
Date of Birth: 08/02/88
Timeline
Group Head - Affiliates, Retargeting, Influencer & ORM
Group Bayport
04.2023 - 04.2025
Sr. Manager - Influencer Marketing & Programs
CoinDCX
07.2021 - 03.2023
Sr. Manager - Influencer Marketing & Strategic Alliance
Angel Broking Ltd
11.2018 - 06.2021
Manager
Truecaller
08.2017 - 11.2018
Manager
BookMyShow
02.2016 - 08.2017
Region Head
m-Ad Call Pvt Ltd
07.2014 - 11.2015
Manager
Gozoop Pvt Ltd.
11.2013 - 06.2014
Diploma - Marketing
Narsee Monjee Institute of Management Studies
Bachelors in Management Studies - Marketing
Shrimati Mithibai Motiram Kundnani College of Commerce & Economics
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