Devesh Mishra
Product Management
Pune
Summary
Product Manager with 12 years of experience in Fintech, Digital Banking, and Payments. Proven track record in managing product lifecycles and driving digital transformation initiatives that enhance customer engagement and user experience. Expertise in implementing data-driven strategies and leading cross-functional teams to deliver innovative financial products. Strong skills in stakeholder management, KPI development, and performance optimization to achieve business growth.
Overview
13
13
years of professional experience
3
3
Certification
Work History
Program Manager
Bajaj Finance Ltd.
Pune
08.2018 - Current
- Drove digital transformation across India's largest NBFC platform, Bajaj Finance.
- Led a team of 8-15 Product Managers at different stages to enhance fintech products for lending, deposits, investments, and insurance.
- Managed end-to-end development of horizontal features for Bajaj Finserv SuperApp, optimizing onboarding and monetization.
- Spearheaded app segmentation and personalization strategies to boost user engagement and retention.
- Launched 3-Click Personal Loan disbursement, achieving monthly disbursements of approximately 100 Crores in digital loans.
- Enhanced user experience with innovative features like Scratch Card Rewards and Instant Credit, increasing sales volume by 40%.
- Revamped user journeys through continuous improvements and stakeholder collaboration to resolve critical performance issues.
National Lead - Horizontal Features
Bajaj Finance Ltd.
01.2023 - Current
- Directed development of horizontal products for SuperApp, prioritizing onboarding, homepage design, in-app ecosystems, and monetization strategies.
- Implementing video, live commerce, and social commerce strategies to enhance user engagement.
- Executed segmentation and personalization tactics to optimize user interactions.
- Administered integration of third-party services to enrich app capabilities.
- Monitored performance analysis, addressed bugs promptly, and managed release schedules.
Dy. National Lead - Business Journeys
Bajaj Finance Ltd.
02.2022 - 01.2023
- Directed enhancements of financial product journeys, emphasizing Personal Loans and Credit Cards.
- Optimized product performance through strategic guidance and resolution of operational issues.
- Performed thorough analyses to identify potential improvements in product experiences.
Sr. Lead - B2C Product - Payments and Wallets
Bajaj Finance Ltd.
02.2020 - 01.2022
- Drove product innovation and implementation for payments and wallet features, leveraging app analytics for data-driven enhancements.
- Facilitated integration of Payment Gateways, UPI and PPI.
Lead - Product - Payments and Wallets
Bajaj Finance Ltd.
08.2018 - 01.2020
- Implemented innovative features like Scratch Card Rewards, Refer and Earn and Coupon Code and discounting system for Payment adoption.
- Managed product reviews, UI/UX enhancements, and performance monitoring using CleverTap, contributing to overall app improvement.
Product Manager - Digital Channels - ICICI Pockets
ICICI Bank Ltd.
Mumbai
04.2016 - 08.2018
- Managed development and enhancement of mobile banking and wallet platforms as Product Manager for ICICI Pockets.
- Drove product innovation, optimized user experience, and ensured seamless technology integration.
- Integrated UPI and Samsung Pay into mobile banking apps, expanding payment capabilities.
- Implemented Bharat QR code Payment and ToneTag SDK for sound-based payments, enhancing transaction security.
- Developed POCKETS SDK for Samsung My Galaxy to facilitate HCE (Touch N Pay) integration for contactless payments.
Team Lead - Account Opening & Servicing
ICICI Bank Ltd.
04.2015 - 03.2016
- Managed a team of 15 in various banking operations, including CASA product enhancements and salary processing for corporate clients.
- Oversaw transaction maintenance and adherence to banking circulars, ensuring compliance and efficiency in operations.
- Spearheaded digitalization projects like E-RPC, Re-KYC, and Tab Banking for the entire ROMG region.
Unit Manager - Account Servicing
ICICI Bank Ltd.
10.2013 - 03.2015
- Handled account servicing activities such as KYC updates and cheque book processing for the entire ROMG region.
- Ensured transaction accuracy and compliance with banking regulations.
Deputy Manager - Account Opening (CASA)
ICICI Bank Ltd.
11.2012 - 09.2013
- Led account opening processes and process improvements for CASA products, contributing to enhanced customer onboarding and KYC fulfillment.
Affiliations
- AI-driven product management
- Enhancing requirement documents
- Creating test scenarios and test cases
- AI-driven customer segmentation
- Banners and creative creation
Education
Master of Business Administration (MBA) - Banking and Finance
ICICI Manipal Academy
Manipal11.2012
Bachelor of Engineering (B.E.) - Electronics and Telecommunications
Vishwakarma Institute of Information Technology
Pune04.2011
Skills
- Product strategy and management
- Digital transformation
- Agile methodologies
- A/B testing
- Automated testing strategies
- User experience design
- Performance monitoring
- Technical proficiency in data tools
- Google Analytics and CleverTap integration
- AppsFlyer and Branchio usage
- Advanced data analysis techniques
- Data-driven decision-making
- Stakeholder collaboration
Certification
- Responsive Website Basics: Code with HTML, CSS, and JavaScript, University of London and Goldsmiths, University of London, 2017
- Certification in Financial Market, NSE Academy, 2012
- NISM Series V-A: Mutual Fund Distributors Certification Examination, National Institute of Securities Markets, 2012
Personal Information
- Passport Number: C1192818
- Date of Birth: 06/19/88
- Gender: Male
- Marital Status: Married
Websites
Timeline
National Lead - Horizontal Features
Bajaj Finance Ltd.
01.2023 - Current
Dy. National Lead - Business Journeys
Bajaj Finance Ltd.
02.2022 - 01.2023
Sr. Lead - B2C Product - Payments and Wallets
Bajaj Finance Ltd.
02.2020 - 01.2022
Program Manager
Bajaj Finance Ltd.
08.2018 - Current
Lead - Product - Payments and Wallets
Bajaj Finance Ltd.
08.2018 - 01.2020
Product Manager - Digital Channels - ICICI Pockets
ICICI Bank Ltd.
04.2016 - 08.2018
Team Lead - Account Opening & Servicing
ICICI Bank Ltd.
04.2015 - 03.2016
Unit Manager - Account Servicing
ICICI Bank Ltd.
10.2013 - 03.2015
Deputy Manager - Account Opening (CASA)
ICICI Bank Ltd.
11.2012 - 09.2013
Master of Business Administration (MBA) - Banking and Finance
ICICI Manipal Academy
Bachelor of Engineering (B.E.) - Electronics and Telecommunications
Vishwakarma Institute of Information Technology
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