Devesh Srivastava

Leading a team of 15 professionals (10 Marketers, 3 Content Writers, and 2 Designers) & managing the following activities:-

⇛ Search Engine Optimization:

• Increased overall organic traffic of website & apps by 7X.
• Developed & executed all the content marketing strategies for Blogs, Directory, Forum, Test Series, and Gibbon.
• Managed On-Page, Off-Page, and Technical SEO of website.
• Recorded revenue worth Rs. 6.8 Cr+ through selling Test Series organically.
• Recorded revenue worth Rs. 3.5 Cr+ through selling Ad Space, Leads, and Listings to Coaching/Institute owners.
• Ensure all marketing content produced directly or by public relations team is up to date, brand-compliant, and consistent across all channels and partner websites.
• Mentored writers to get SEO friendly-content to rank for higher positions.

⇛ Performance Marketing:

• Managing a monthly budget of 20 Lakhs across Meta & Google.
• Strong knowledge of platforms like GTM, GA, and GSC.
• Develop, execute and manage paid marketing strategies & campaigns for generating high quality and relevant leads for business.
• Achieve the objectives & lead generation KPIs of paid marketing channels.
• Lead Generation and Funnel Management (till conversions) for all paid channels.
• Paid advertising: Development, execution & optimization of strategies across platforms like Google Ads, LinkedIn, Facebook etc.
• Manage CPL and CAC as per company’s objectives while ensuring conversion targets through paid channels are met or exceeded.
• Work closely with content team and designers to ensure content that has been created for various paid channels is informative, exciting and appealing to users and generates user engagement and interest in programs.
• Understand competitive landscape and strategies that competitors are using for lead generation and brand building across all paid channels.
• Monitoring and analyzing key media buy metrics (CPM, CPC, etc.), quality, and performance, as well as optimizing daily for scale and return on investment increase.
• Run weekly reports of management statistics (performance, scores, audience insights, data reporting, etc.) and communicate performance and learnings.

⇛ E-Commerce:

• Launched over 4000+ digital & 750+ paperback products on Amazon & Flipkart.
• Strategies to improve product sales, and visibility by A/B testing using title, images, description, tags, etc.
• Planned & executed influencer marketing campaigns for Brand & Product awareness.
• Established offline marketing strategies to attract local sellers for products.
• Recorded revenue worth Rs. 1.6 Cr+ by selling products online & offline.

⇛ Affiliate:

• Reaching out to media buying and selling groups and collaborating on multiple models for Web & App Campaigns.
• Develop and lead comprehensive marketing strategy, from top-of-the-funnel awareness with all affiliates.
• Worked on CPR, CPS, and CPL models to acquire new users & leads to record a revenue of Rs. 36 L+
• Coordinated with ad networks & affiliates to create brand awareness & acquire leads for the business.

⇛ Branding & Communication:

• Managed messaging across all channels to improve branding.
• Revamped company profiling over different media channels.
• Managing Online Reputation & Negative feedback across all the channels.
• Developing ad copies communicating the brand message & targeting the users.

⇛ Content:

• Develop and execute different content marketing strategies for B2B & B2C space to tap more organic traffic.
• Working aggressively towards generating content to tap users from ToFu, MoFu, and BoFu.
• Content research to analyze trends, strategies of competitors, and available stats.

⇛ App Store:

• Analyzed competitors & developed strategy to launch over 1400+ apps on the Google Play Store.
• Optimized title, short & long description along with logo and snaps to gain organic rankings
• More than 87% of apps are ranking in the top 5 for specific keywords & generating more than 26% of revenue for B2C space.
• Tackling all policy changes by Google and addressing them with necessary changes.

⇛ Omni-channel:

• Reached out to users via different channels such as push notifications, in-app, on-site, Flow, Retargeting, SMS, and email.
• Tracking activities and performing A/B testing to understand user behavior.
• Used tracked data to deliver more personalized messaging & send the right information at the right time.
• Using RFM Model to categorize users and deliver messages accordingly.
• Running Flow & Retargeting campaigns to acquire churned users.

⇛ Gamification:

• Planned a strategy to make the user's preparation journey more fun & engaging.
• Deployed use cases to incentivize users' preparation journey.

• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Generated 25% more leads through effective networking and marketing strategies to grow new business and increase productivity.
• Generated 95% uplift in organic traffic to website in 6 months through extensive SEO
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.