Devidas Muke

KRA’s

• Team Handling: Handling Market development Team in Rest of Maharashtra.
• New Product Launch: Make a planning for new product launch, placement & Market Development.
• Secondary sales planning of FCC outlets & Tracking
• Demand generation & Product sustainability
• BTL planning & Execution.
• Visibility drive
• Distribution expansion through market development
• Market intelligence.
• Distribution & channel sales Management for FHI range.
• Secondary schemes & display scheme settlement.
• Planning for MS01 category product liquidation.
• Conduct product promotion activities like Tell & Sell, Road shows, Demonstration.
• Planning & Managing vendors, currently 163 vendors working in Rest of Maharashtra
• Payment settlement of Vendors.
• Develop Market development plan for the quarter.
• Managing school suppliers & School sales.
• Expansion of High potential avenues. Like Fashion institute , Art Colleges. Etc.
• Managing Bulk color sales in Professional units like Idol Making units,
• Development of Self booking teacher Module.
• Teacher activation planning.

KRA’s

• Project sales: Handling project sales through contractors. Conduct trials of new products on Project sites.
• New Product development: Developing new products market through on site live demonstrations, Small group activities.
• Tertiary sales management: Managing tertiary sales through IMR team.
• Key Accounts Management: Managing secondary sales though key account who contributing 80% shares in clusters.
• FCC Reward programme: Increase awareness about FCC programme & increase the enrollment of contractors in fcc programme.
• Team Handling: Handling 4 IMR Team.

KRA’s

• Key Account Management: Handling key dealers sales in assigned territory
• BTL Advertising: product advertising in front of target customer through promotional activities.
• FCC programme: Handling fcc programme for end users. Increase contractors engagement in FCC programme
• Launching new products & developing market through promotional activities.
• Conducting Dealer family relationship meet.
• Conducting promotional activities for dealers family relationship meet.
• Handling all LCD(large competition dealers) dealers in assigned territory.

KRA’s

• Handling distribution channel: Managing primary sale, inventory of distributor, primary & secondary claim settlement, distributors investment management.
• Selling product range through channel: Selling Pidilite product range through dealers network, Expansion of dealers networks through range selling. handling tertiary Timely settlement of dealers scheme, merchandising on dealer counter, relationship building with dealers, Placement of new of product on Dealers Channels.
• Conducting promotional activities on Dealers Avenues: conducting different promotional activities like contractor meet, product demonstrations, enrolling the contractors in FCC program (Fevicol champion club).
• Schemes: Execution of secondary scheme & timely settlement

Working Zones:

106 (Solapur &b Osmanabad)

103 (Kolhapur, Sangali, Satara)

102 (Ahmednagar, Beed).

KRA’s

• Handling distribution channel
• Selling product range through channel
• Managing secondary sale through van retailing & other activities
• Opening new accounts & maintaining sales
• Conducting promotional activities in zones
• Launching New Products
• Tertiary sales generation Planning.
• Consumer activation
• Handling ISR team.
• Achieving sales target (Trade group wise) as well as collection target
• Achievements:

Highest Saler in premium product on state level

45% growth in accessories at Kolhapur zone

• Selling solar water Heaters to End Consumers
• Generating sales lead through different promotional activities.
• Handling Commercial & residential Project
• Site Inspection, Quotation of Installation.
• Attending Exhibitions for lead generation.