DEVIKA BAKSHI
Category Management
Faridabad
Summary
Experienced professional with 5+ years in SAP SD and Ad Operations. Specializes in optimizing sales processes, managing campaigns, and utilizing SAP HANA analytics for category management. Skilled in troubleshooting, implementing automation, and enhancing operational efficiency for business success.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Team Lead
TATA 1mg Healthcare Pvt Ltd
05.2025 - Current
- Lead SAP MM module implementation, ensuring seamless integration and user adoption.
- Developed analytics reporting frameworks, extracting insights to inform campaign strategies and proposals.
- Crafted innovative web and social media strategies with cross-functional teams to boost brand engagement.
- Executed product and service campaigns through webinars, enhancing market reach and customer interaction.
- Monitored budgets and ensured timely payment receipt, optimizing resource allocation.
- Team Management
- Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
Assistant Team Lead
TATA 1mg Healthcare Pvt Ltd
05.2023 - 05.2025
- Automated the SAP invoice creation process, replacing manual email-based workflows, leading to improved accuracy, faster processing, and enhanced efficiency
- Successfully implemented SAP SD workflows, reducing order cycle times by 20%
- Supported SAP HANA implementation for Account management reducing invoice time from X days to 3 days
- Collaborated on SAP HANA integration to enable real-time data reporting and analytics for decision-making.
- Optimized sales order and invoicing processes, aligning them with business goals and SLAs
- Conducted training sessions on SAP SD and ad operations, improving team proficiency
- Delivered real-time data analysis using SAP HANA to support strategic decision-making
- Conducted user training sessions, troubleshooting, and process enhancements to improve operational efficiency
- Monitored and analyzed campaign performance, generating actionable weekly and monthly reports
Senior Associate
TATA 1mg Healthcare Pvt Ltd
09.2022 - 05.2023
- Ensured timely and accurate payment settlements, minimizing discrepancies and improving cash flow efficiency
- Resolved invoicing discrepancies and payment issues, reducing delays and enhancing stakeholder satisfaction
- Managed end-to-end execution of digital ad campaigns, ensuring 100% SLA adherence and on-time delivery
- Monitored and optimized campaign performance, generating weekly and monthly reports with actionable insights
- Collaborated with advertisers and technical teams to resolve campaign issues, minimizing downtime and improving efficiency
- Recommended data-driven optimizations, enhancing ad performance, CTR, and delivery metrics
Analyst
Goodyear India Limited
02.2020 - 09.2022
- Reconciled daily production data with planning schedules for accurate reporting
- Assisted in month-end closings, including HCM and WIP data reporting
- Prepared detailed variance analyses and MIS reports comparing AOP costs with actuals
- Analyzed BOM (Bill of Materials) and provided actionable cost insights
- Closely working with the procurement team for managing the Procurement of Production items.
- Vendor evaluation and performance review.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
Education
Master of Business Management - Finance & Marketing
IP University
01.2017 - 01.2019
Skills
- SAP SD Module Implementation & Configuration
- Sales Order Processing & Optimization
- Billing & Invoice Management
- Master Data Management
- Procurement (P2P)
- Performance Improvement
- Operation Management
Additional Information
Led the SAP HANA implementation in 2024, resulting in streamlined invoicing and enhanced transparency., Awarded the North Star Certificate in 01/24 for exceptional performance.
Timeline
Team Lead
TATA 1mg Healthcare Pvt Ltd
05.2025 - Current
Assistant Team Lead
TATA 1mg Healthcare Pvt Ltd
05.2023 - 05.2025
Senior Associate
TATA 1mg Healthcare Pvt Ltd
09.2022 - 05.2023
Analyst
Goodyear India Limited
02.2020 - 09.2022
Master of Business Management - Finance & Marketing
IP University
01.2017 - 01.2019
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