Devika Bhatia
Gurugram
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
4
4
years of professional experience
Work History
Manager – BD Retail | Brand Consultant
Big City Promotions
11.2023 - Current
- Consulting and Strategy: I work closely with FMCG and Alcobev brands, helping them refine their marketing strategies and promotional efforts to ensure they stand out in the market and achieve their goals.
- Building Partnerships: My role involves not just making connections but nurturing them. I develop strategic partnerships, collaborating with key stakeholders to drive sales promotions and trade marketing, always aiming to create win-win situations.
- Managing Client Relationships : From the first cold call to the final campaign report, I oversee the entire client journey. I ensure every step aligns with the brand’s vision, providing support from the moment we connect to the successful execution of their campaigns.
- Driving Growth : I actively explore new business opportunities in loyalty marketing, sales promotions, and B2B sales. By identifying potential clients and understanding their needs, I drive revenue growth and consistently meet targets, contributing to the company’s overall success
- Creating Tailored Campaigns: I design and execute marketing campaigns that truly resonate with each brand. Whether it's bespoke promotions, trade schemes, or loyalty programs, I tailor every detail to fit the brand’s unique needs using BigCity’s innovative solutions.
- Managing the Sales Pipeline: I maintain a strong sales funnel, using data insights to guide my approach in generating leads and converting them into lasting partnerships. It’s about finding the right fit and building trust along the way.
- Understanding Brands: It’s not just about selling; it’s about truly understanding what each brand needs. With an in-depth grasp of brand objectives, marketing strategies, and the loyalty landscape, I craft solutions that hit the mark.
- End-to-End Engagement: I’m involved at every stage, from prospecting and pitching to campaign execution. My goal is always to ensure that the brand's objectives are met, and that the process is smooth and rewarding for everyone involved.
- Delivering Results: I take pride in seeing campaigns through from the initial idea to the final delivery, making sure everything runs seamlessly and that the client is thrilled with the results
Sales Development Manager
Driffle
05.2023 - 11.2023
- Formed strategic partnerships, including with Opera GX, to boost traffic and visibility.
- Analyzed competitors' traffic sources and sales data for growth opportunities.
- Managed social media campaigns and collaborated with influencers to enhance brand presence.
- Improved the onboarding process for new sellers and ensured compliance with requirements.
- Built relationships with sellers, providing exceptional customer service and identifying new business opportunities.
- Worked with cross-functional teams to improve processes and develop targeted marketing campaigns.
- Used CRM tools to track sales pipelines and optimize strategies.
- Monitored and nurtured seller relationships for continued growth and success.
Senior BD- Manager | Brand Merchandiser
WedMeGood
05.2022 - 04.2023
- Spearheaded the launch of Studio Iris India, overseeing all aspects from product development to market entry, and managed P&L to drive substantial revenue growth
- Built and managed the Studio Iris website on Shopify, significantly enhancing the brand's online presence and customer experience
- Executed comprehensive marketing campaigns, PR collaborations, and social media strategies to elevate brand awareness and engagement
- Established and maintained partnerships with luxury retailers, including Aza, Pernia's Pop-Up, and international partners in the UK, expanding the brand's market reach
- Collaborated with influencers and secured high-profile celebrity endorsements to strengthen brand visibility and credibility
- Led digital marketing efforts, managed content creation, and directed product photoshoots to ensure cohesive and impactful brand representation.
Business Development Manager
WedMeGood
08.2020 - 05.2022
- Led B2C sales operations, managing product logistics, client interaction, and retention, while driving growth in online engagement and sales
- Streamlined logistics, production, and merchandising processes to support business growth
- Coordinated celebrity and influencer campaigns, enhancing brand visibility and executing a robust social media strategy for Studio Iris
- Began shifting focus towards B2B, developing relationships and strategies to expand business opportunities in this sector.
Event and Business Development Manager
Cherishx
- Developed décor and products for sale on e-commerce platforms like Amazon and Flipkart, expanding the company's market presence
- Conducted thorough product and market analysis, providing strategic input to guide product development efforts
- Worked directly with clients, including renowned hotel brands such as The Roseate Hotels, Taj Hotels, and Radisson Blu, to meet evolving requirements and deliver tailored solutions
- Partnered with business development, marketing, and product teams to create competitive concept proposals, enhancing the company's value proposition
- Oversaw client servicing and guided the graphic team to establish and maintain brand tone and aesthetic consistency.
Senior Associate Partner in Business Development
Cherishx
- Collaborated with business development, marketing, and product departments on the creation of competitive concept proposals
- Built and maintained relationships with key contacts at potential clients, consulting companies and partners in order to get access to new opportunities
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories
- Contacted potential clients to establish rapport, arrange meetings and developing proposals for them.
PR Executive
Vibbaatta
- Traditional print PR and Media Buying, Managing PR Relations
- Writing Blogs, Content Curation, Social Media Handling
- Worked with Brands Like Punjab Grill by Jiggs Kalra, Radisson Blue Hotel, Tumble house.
Internship in the Marketing Team
Zomato
- Assisted with the online ordering business segment, contributing to sales performance analyses and campaign strategies
- Conducted campaign in fest like Grub and in different University (D.U, DTU, Amity) for the brand awareness.
Education
B.A. Programme English -
Delhi University
New Delhi, DelhiDiploma in Mass Communication, Marketing and Advertising -
Hansraj College, Delhi University
New Delhi, DelhiDiploma in Business Professional Course -
British High Commission
New Delhi, Delhi12th (CBSE) -
Prabhu Dayal Public School
New Delhi, Delhi05.2015
10th (CBSE) -
Prabhu Dayal Public School
New Delhi, Delhi05.2013
Skills
- Exceptional communication and interpersonal skills
- Strong organizational, multitasking, and delegation abilities
- Expertise in client acquisition and retention
- Proficient in strategic alliances, partnerships, project management, and process improvement
- Skilled in event planning and proficient with MS Office Suite, Outlook, MS Access, and Shopify
- Negotiation and persuasion skills
Timeline
Manager – BD Retail | Brand Consultant
Big City Promotions
11.2023 - Current
Sales Development Manager
Driffle
05.2023 - 11.2023
Senior BD- Manager | Brand Merchandiser
WedMeGood
05.2022 - 04.2023
Business Development Manager
WedMeGood
08.2020 - 05.2022
Event and Business Development Manager
Cherishx
Senior Associate Partner in Business Development
Cherishx
PR Executive
Vibbaatta
Internship in the Marketing Team
Zomato
B.A. Programme English -
Delhi University
Diploma in Mass Communication, Marketing and Advertising -
Hansraj College, Delhi University
Diploma in Business Professional Course -
British High Commission
12th (CBSE) -
Prabhu Dayal Public School
10th (CBSE) -
Prabhu Dayal Public School
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