Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
Devika Kapur

Devika Kapur

PPC Specalist
Toronto

Summary

With two-plus years of PPC expertise, I have successfully aided and worked with more than 50 companies across a variety of industries, including e-commerce, lead generation, and local clients.

Beyond creating, implementing, and refining PPC ads, I devote time to analyzing the market and the client's business in order to design a marketing strategy that will help the client grow and succeed.

I preserve data integrity while reviewing the campaigns to provide the greatest outcomes for the allocated money without compromising marketing objectives using a data-driven and client-first strategy.

Google Ads & PPC
-Audit PPC Campaigns
-Create/Monitor/Manage and Optimize Ad Campaigns
-Manage Budget based on account history and current goals
-Created campaigns from scratch.
-Did A/B testing for the campaigns & keyword research.
-Facebook, Instagram, Microsoft/Bing Ads and LinkedIn Ads

-Manage search, video, display, dynamic, and shopping ads.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

PPC Specialist

Pedestal Search
Toronto
02.2022 - 03.2023
  • Planned, implemented and maintained successful SEO strategies.
  • Worked with 50+ companies from different verticals like E-commerce, Lead Generation, Manufacturing, Real Estate, Law Firm, Fashion & Beauty and Investment.
  • Manage search, video, native, display, dynamic, and shopping Google ads.
  • Experience in Conversion tags, and Google Tag Manager.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future A/B tests.
  • Juggled multiple projects and tasks to ensure high-quality and timely delivery.
  • Perform keyword research, compile lists, analyze search volume and competition, and provide campaign recommendations.

Marketing Executive

21st Century Bearings
Mississauga
10.2021 - 02.2022
  • Create, implement, and monitor social media campaigns (focus on audience growth and engagement)
  • Managing Digital Marketing and Advertising (Facebook, Google,
  • Build ad campaigns in Google Ads for Search, Display, YouTube, and Facebook ads manager ensuring all budgeting, targeting, tracking, and timelines are set up correctly
  • Support eCommerce team with processing amazon orders and web orders
  • Support the Sales, Marketing, and Supply Chain departments in their
  • CRM and consumer insights & data extraction needs
  • Understand measurement methodologies, why we need them, and when to use them (A/B testing, Test/Control, etc.)

Marketing Intern

Aligning Entrepreneurs
Richmond Hill
09.2021 - 12.2021
  • Assist in the development of digital marketing strategies, best practices, and guidelines for upcoming product launches, product line updates, and site relaunches
  • Managed social media campaigns and updated and edited websites under the guidance of a supervisor.
  • Integrated into the Marketing team, support the different members of the team (Brand Marketing, Performance Marketing, Social Networks) in the creation and production of content (presentation materials, marketing campaigns, digital activations)
  • Engage in content marketing practices by writing blog posts, scripts, and promotional posts on Jarvis
  • Created and curated content for website, blog, social media, and other media channels
  • Took care of digital marketing and Advertising (Facebook, Google, content, etc.)
  • Contributed to customer success program by writing high-impact customer stories and case studies for the website, press releases, and blog.
  • Participated in brainstorming meetings to develop marketing collateral.

Process Executive

Google- Cognizant vendor
08.2018 - 01.2020
  • Managed more than 100 LV & HV clients across industry verticals such as FMCG, Telecom, Fashion, Automobile & PharmD to stay current, strategic, and profitable
  • Developed a PPC marketing strategy that has consistently delivered double-digit improvements & played a central role in lead generation
  • Worked in multi-dimensional topographies like that of Asia, the United Kingdom, Canada & The United States of America
  • Identified the steps of the customer’s journey and applied them to their digital marketing strategy to attract and retain customers
  • Increased the quantity and quality of traffic to their website by using digital marketing channels and advertising tools (e.g PPC, social media, display, etc.)
  • Explored CRM best practices and marketing automation to enhance meaningful communications
  • Made data-driven decisions across all digital platforms by using metric reporting and measurement
  • Answered telephone or online requests and completed interactions quickly to meet productivity goals.

Education

Post Graduation Diploma - Strategic Relationship Marketing

George Brown College
Toronto, ON
01.2021 -

BBA - Marketing

Sushant University
India
04.2015 -

Skills

CRM and Marketing automation tools such as Salesforceundefined

Timeline

PPC Specialist

Pedestal Search
02.2022 - 03.2023

Marketing Executive

21st Century Bearings
10.2021 - 02.2022

Marketing Intern

Aligning Entrepreneurs
09.2021 - 12.2021

Post Graduation Diploma - Strategic Relationship Marketing

George Brown College
01.2021 -

Process Executive

Google- Cognizant vendor
08.2018 - 01.2020

BBA - Marketing

Sushant University
04.2015 -

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Devika KapurPPC Specalist